Session Eight: Advertising on Instagram and Course Wrap-up

2. Session Eight: Advertising on Instagram and Course Wrap-up

3. Reminder: Download COMPLETE course PDF here.

4. The link to the course materials:  https://www.wesst.org/wesst-social-media-marketing-with-facebook/ The password is:  W3SST

5. Mark Gilboard WESST Business Consultant & Trainer mgilboard@wesst.org Questions and Remote Location Check-in

6. Agenda

7. Review: Let’s look at our Facebook Ad

8. Lesson 1: Getting Started Sign up as the organization you are working with. It’s best to log in with your organization’s Facebook account, but you can also use an email address. To set up a free business profile for the organization you are working with, go to Settings, then scroll down to Switch to business account. This will let you add information like business hours, location, and phone number.

9. Lesson 1: Setting it Up https://business.instagram.com/getting-started

10. Lesson 1: Setting it Up Further training, self guided: https://www.facebook.com/business/learn/categories/instagram

11. Lesson 1: Profile Your profile on Instagram functions similarly to your Facebook Page Make sure your images and description gel with your brand’s vibe. Always include a link back to your website. Use your company logo somewhere in your profile so users know it’s the official profile for your company.

12. Lesson 1: Profile Consider adding one brand- specific hashtag to your profile so users know it “belongs” to you. Include your physical location if you have a local business. Make sure your images and other content are consistent with your other social media properties.

13. Lesson 2: Creating Content Post a Variety of Engaging Images Be creative and vary the types of images and videos you post. Consider these ideas: User-submitted photos, Behind-the-scenes photos of your workspace or events, Sneak peeks of new products, Short product demos or tutorials, “Day in the life” shots to show your personal side, Holiday-themed images and videos

14. Lesson 2: Creating Content What makes it good?: Distinct Visual Presence: Include your logo, an element that really shows off something about your company, a brand color, or even a product you’re known for.

15. Lesson 2: Creating Content What makes it good?: Be a Storyteller: Tell a story that supports your business goal. Raise awareness, or increase sales of a specific product by making sure the imagery and copy align with your main goal.

16. Lesson 2: Creating Content What makes it good?: Put Thought into Your Creative: Campaigns need to be well-crafted to stand out. Ensure the quality of your content is reflective of the quality of your business.

17. Lesson 2: Creating Content What makes it good?: Take Quality Photos: To take quality photos using your mobile phone, make sure you have good lighting.

18. Lesson 2: Creating Content What makes it good?: Enhance Your Photos with Effects: Use other apps to enhance your photos and videos. Use Layout to lend your shots a more editorial style. Use Hyperlapse to give viewers a quick view into the behind the scenes. Or use Boomerang for a fun spin on an otherwise still photo.

19. Lesson 3: Create Your Ad Same steps as Facebook: Set Up Ad- Select your ad objective, target audience, and ad format within Ads Manager Determine Budget- Decide how long your ads will run and what budget you’re comfortable with spending. Publish- When your ads are ready to go, hit Publish. You’ll get a notification when your ads are approved and ready to run.

20. Lesson 3: Create Your Ad Promoting a post: When logged in using your business profile: Click the Promote button on the screen. Choose your ad objective. Choose your call to action, your target audience, your budget, and the amount of time you want to run the ad.

21. Lesson 3: Create Your Ad - Metrics Same as Facebook: Under the Account Overview tab, you can view a detailed summary of all your advertising activity

22. Lesson 3: Create Your Ad Further Instagram Explorations Let’s take a look! Profiles Photos Effects Stories

23. Lesson 4: Instagram Links Big news: Buy directly from Instagram pages: https://instagram-press.com/blog/2019/03/19/instagram-checkout/ Also, these: https://socialmediaexplorer.com/content-sections/news-and-noise/7-great-tips-for-getting-more-instagram-followers/ https://www.agorapulse.com/blog/best-practices-instagram-stories https://mashable.com/article/worst-instagram-stories/#lPNSRCRXuuq9 https://blog.crowdfireapp.com/why-youre-not-gaining-followers-on-instagram-what-to-do-instead-196962c2d889

24. Lesson 4: Instagram Links More: https://blog.hootsuite.com/instagram-marketing/ https://socialmediaexplorer.com/content-sections/news-and-noise/feature/how-instagram-changed-the-way-we-shop-today/ https://www.socialmediatoday.com/news/7-unexpected-ways-instagram-has-changed-the-world/539032/ https://weekhack.com/instagram-marketing-techniques/

25. Lesson 4: Final Thoughts From Pam Moore of Social Zoom Factor – “Inspire your audiences to connect with you with a top goal of helping them achieve their goals. When they achieve their goals, you then achieve yours by default because you are aligned with the needs of your audience. Inspire, connect achieve! Don’t make it more difficult than it has to be… provide more value and quit the selling, spamming approach to social media engagement.” https://neilpatel.com/blog/how-you-do-social-media/ https://www.forbes.com/sites/allbusiness/2018/03/27/10-expert-social-media-tips-to-help-your-small-business-succeed/#4e151c2414a1

26. THANK YOU!!!!!