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BizBuilder Step 3:. Business Plan Presentation. [Company Name]. [Logo—insert below as clip art]. Executive Summary. Business Definition Target Market Key Marketing Strategy Goals Ownership Financing Request Use of Funds & Exit Strategy. Overview. Mission Vision Culture.
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BizBuilder Step 3: Business Plan Presentation
[Company Name] • [Logo—insert below as clip art]
Executive Summary • Business Definition • Target Market • Key Marketing Strategy • Goals • Ownership • Financing Request • Use of Funds & Exit Strategy
Overview • Mission • Vision • Culture
Company Description • Industry • Type of firm (manufacturing/wholesale/service) • Strategic advantage • Legal structure • Physical location & geographic reach • Ownership structure
Opportunity Analysis • Industry analysis • Size • Trends • Characteristics • Target market • Size • Trends • Characteristics
Opportunity Analysis II • Environmental Analysis • SWOT Analysis
Opportunity Analysis III • Competitive Analysis • Key competitors (analysis on next slide) • International competitors • Competitive advantage or Unique Selling Proposition (USP) • Tactics to support the strategy • Barriers to entry
Market • Segmentation Strategy • Geographic Scope • Size of Total Market • Size of Target Market • Customer Profile
Marketing – Products/Services • Products/services to be sold • Customer needs to be met • Features and benefits • Product life cycle stage(s) • Intellectual property protection
Marketing - Pricing • Strategy • Structure • Profit margins • Discounts • (Optional – Economics of One Unit Slide)
Marketing - Promotion • Advertising • Branding • Marketing materials • Publicity • Customer service
Marketing - Place • Location • Advantages • Disadvantages • Surrounding businesses & access routes • Vehicular traffic • Work force availability
Marketing - Philanthropy • Philanthropic strategy • Organizations to support • Rationale
Full-time employees Present needs Future needs Benefits Training Part-time employees Present needs Future needs Employees/Associates
Research & Development • Types of research in which engaged • Industry research in progress • Intellectual property protection
Location & Facilities • Type of building and equipment • Technological tools • Access to technology
Inventory & Production • Supply chain (illustrate) • Manufacturing process • Economies of scale • Innovations in production, inventory management, or distribution • Production-distribution channel(s) • Lead times
Quality Assurance • Methods of defining & ensuring product/service quality • Critical components of quality assurance • Value of quality assurance to customers and the organization
Sources & Uses of Capital • Amount of capital required • Funds from personal resources • Funds committed • Type of funds and terms • Uses of funds raised with timeline • Start-up costs • Payback period
25 Balance Sheet Projections After start-up costs and before first sale After first year
27 Return on Sales (Double click on chart to add information)
Breakeven Analysis Number of units that must be sold to break even: • per month: __________ units • per year: ____________ units
Funding Request • Amount • Type • Terms
Risks & Barriers • Key risks and assessment of impact • Barriers to plan success • Plans to mitigate risks and reduce barriers
Exit Plan • Options • Option 1 • Option 2 • Option 3 • Time frame
Milestones • Critical milestones listed with dates • PERT chart
Opportunity Summary • Highlight 1 • Highlight 2 • Highlight 3 • Highlight 4 • Highlight 5
[Company Name] Thank you!