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AXA EQUITABLE PROTECTION REPORT Life Insurance needs and realities Results for USA (with international comparison). Table of content. Introduction to the AXA Equitable Protection Report Methodology Analysis Life stage explanation Part 1: Sample description

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  1. AXA EQUITABLE PROTECTION REPORTLife Insurance needs and realitiesResults for USA (with international comparison)

  2. Table of content • Introduction to the AXA Equitable Protection Report • Methodology • Analysis • Life stage explanation • Part 1: Sample description • Part 2.A: Attitudes towards Life risks • Part 2.B: Behaviors and habits against Life risks • Part 3: Product ownership and habits • Part 4: Theoretical insurance gap • Part 5: Conclusions • Appendices

  3. Introduction to the AXA Equitable Protection Report An international survey of Life Insurance needs and realities • Life Insurance habits vary in function of population segments and countries. • Which are attitudes towards life risks? • What are the usages and habits? • How properly are people insured against what they call “life risks”? • How are particular segments not insured? • The AXA Equitable Protection Report analyses these phenomena and tries to bring insights into a subject which might be of crucial importance for large parts of population

  4. Methodology • People aged 25-65, working and not working (students being excluded)For Non-working, additional question to know if there is at least one income earner in the household (QI: Do you have an income in your household). If not the respondent was excluded. • Sample is national representative in terms of gender, age, occupation status and region. • Next to the USA, 10 countries were involved: Australia, Belgium, France, Germany, Hong-Kong, Italy, Japan, Spain, Switzerland, and the UK. Interviews are comparable. • Fieldwork: Computer Assisted Telephone Interviews (CATI) methodology. • Fieldwork dates: from the 28th March to the 24th of May 2007. • In this survey we introduced the notion of “life risks”, under which we mean: serious illness, disability, death, long-term unemployment, serious car accidents, etc… • By Life insurance we mean an insurance that pays a lump sum or periodic payments as from an agreed age and/or a lump sum or periodic payments to specified beneficiaries when you die = term-life insurance.

  5. Analysis • Brackets evaluation: all amount or percentage will be presented on a range of brackets; in order to determine the values of the bracket we apply the following rules: • for the smallest bracket we took 0.75 of the bracket value (e.g. “Less than 25,000” bracket was evaluated at 18,750) • for the highest bracket we took 1.5 of the bracket value (e.g. “More than 1,000,000” was evaluated at 1,500,000) • for all other brackets we took the average (e.g. “From 25,000 to 50,000” was evaluated at 37,500) • Minimum bases: • base between 30 and 59 will have to be analysed with caution, we will present it as follows (n= 35*). • base under 29 will not be analysed because of too low base, and we will present it as follows (n= 25**). • Significances are calculated with a 10% risk level.

  6. The AXA Equitable Life Protection Report distinguishes 4 Life stage categories: Single, Pre-nester, Nester and Post-nester • Single: Households composed of 1 person (i.e. single, widowed or divorced) with no children and aged less than 40 years old. • Pre-nester: Households composed of a couple (married or living as a couple) with no children. • Nester: all types of households (1 or more people) with at least one child financially dependent. … having 2.2 children in average • Post-nester: all types of households (1 or more people) with no more financially dependent children or household composed of 1 person (i.e. single, widowed or divorced) with no children and aged more than 40 years old 7% 8% 54% 31%

  7. Part 1: Sample description: national representation of population aged 25-65

  8. Gender and Age Gender Age Base : n= 360 Average 44.1 y.o. 44.2 y.o. Base n=172 n=188 QA: Are you….? QB: We are looking to research people within a specific age range, so could you please give me your age?

  9. Working status and regional split Working status Regional Distribution QH: What is your current work situation? QJ: Where do you live?

  10. Part 2: Attitudes & Behaviors 2.A Attitudes towards Life risks

  11. What do you care about …?For U.S. adults 25 to 65 years old, their health is the most important of the things asked about, but their own financial situation is also very important – especially being prepared for their retirement, saving money and home ownership. Mean 9.3 8.7 8.6 8.4 8.1 8.1 7.5 5.1 Top 2 marks 10 & 9 Mid 3 marks 8 & 7 & 6 Bot 5marks 1->5 Base : n= 360 * Specific item for France Q1: I am now going to read you some statements. Using a scale from 1 to 10 where 10 means that this statement is “very important to you” and 1 means that this statement is “not at all important to you”. Please use the scores in-between in order to grade your opinion. Could you please tell me how important you consider…?

  12. What do you care about …?Among those who have financially dependent children (Nesters), a very high level of importance is placed on ensuring their children’s future – nearly as important as their own health. While those who do not feel they are well insured differ little from others in the importance placed on most of the aspects of their lives, they place much more importance on ensuring their children’s future than do others. Significantly superior to Total Significantly inferior to Total Q1: I am now going to read you some statements. Using a scale from 1 to 10 where 10 means that this statement is “very important to you” and 1 means that this statement is “not at all important to you”. Please use the scores in-between in order to grade your opinion. Could you please tell me how important you consider…?

  13. What do you care about …? • Overall, their own health is most important to all, although other aspects of their lives are also important and differ by life stage. • Those with financially dependent children place a high level of importance on ensuring their children’s future. • Home ownership and saving money also rank high on most people’s priority lists. • In contrast, self-indulgence has much lower importance across all life-stages.

  14. What do you care about …? For people in the U.S., ensuring their children’s future ranks lower in importance, of the eight issues asked about, than in many countries. In Belgium, France, Italy, Spain, and Switzerland, this ranks second only to their own health, while in the U.S., it ranks fifth (similar to Hong Kong, Japan, and Australia). Significantly superior to Total Significantly inferior to Total Q1: I am now going to read you some statements. Using a scale from 1 to 10 where 10 means that this statement is “very important to you” and 1 means that this statement is “not at all important to you”. Please use the scores in-between in order to grade your opinion. Could you please tell me how important you consider…?

  15. Which life accidents might happen to them…?Serious illness is seen as the most likely of the negative events asked about, followed by car accidents, with Americans rating their likelihood 5.3 and 4.9 on a 10-point scale. Serious financial problems are judged the third most likely (4.1), nearly identical to the likelihood of natural disasters (4.0), crime (3.8) and unemployment (3.8). Mean 5.3 4.9 4.1 4.0 3.8 3.8 3.4 3.4 3.3 2.2 Top 2 marks 10 & 9 Mid 3 marks 8 & 7 & 6 Bot 5marks 1->5 Base : n= 360 Q58: Here is a list of risks that could happen to you in life. For each of these, please tell me to what extent you think these risks might happen to you personally, using a scale from 1 to 10 where 10 means that it “certainly will happen to you” and 1 means that it will “certainly not happen to you at all”. Please use the scores in-between to grade your opinion.

  16. Which life accidents might happen to them…?Those who feel they are not well insured believe that serious financial problems and unemployment could happen to them - higher than do those who feel better insured. Significantly superior to Total Significantly inferior to Total Q58: Here is a list of risks that could happen to you in life. For each of these, please tell me to what extent you think these risks might happen to you personally, using a scale from 1 to 10 where 10 means that it “certainly will happen to you” and 1 means that it will “certainly not happen to you at all”. Please use the scores in-between to grade your opinion.

  17. Which life accidents might happen to them? • Health, which ranks first in importance, is a source of worry for people. Serious illness ranks first in terms of likelihood of the negative events asked about in the survey, followed by serious car accidents. Financial problems, natural disasters, crime and unemployment rank next in the likelihood people attach to these events. • Feelings about the adequacy of their insurance coverage are related to Americans beliefs about the likelihood of serious financial problems and unemployment. The less well insured they feel they are, the more likely they believe that one of these two things will happen to them.

  18. Which life accidents might happen to them …? /In all 11 countries studied, serious illness or car accidents ranked first or second in people’s ratings of the likelihood of these events happening to them. At or near the bottom of the list, for all countries, were plane accidents and terrorism. Serious financial problems, which ranked third in likeliness ratings in the U.S., with a rating of 4.1, was rated as likely or more so by people in all counties other than Australia (3.6) and Spain (3.9). Significantly superior to Total Significantly inferior to Total Q58: Here is a list of risks that could happen to you in life. For each of these, please tell me to what extent you think these risks might happen to you personally, using a scale from 1 to 10 where 10 means that it “certainly will happen to you” and 1 means that it will “certainly not happen to you at all”. Please use the scores in-between to grade your opinion.

  19. Overall feeling of coverage against Life risksMore than eight in ten feel they are at least somewhat well insured against the consequences of life’s risks, although only 43% feel they are very well insured. They are feeling…. Base : n= 360 … against Life risks Too low bases to display results Significantly superior to Total Significantly inferior to Total At the start of the questionnaire: Q4: Today, how well do you feel that you are insured against the consequences of life risks? Do you feel that you are …?

  20. Attitude towards life risksOne in four Americans are risk adverse, highly aware of life accidents and hating to take risks. Another one in eight say they believe in taking risks. A majority, though, dont think about risks or their consequences. Those who feel not well insured are less aware of life accidents than those who feel they are very well insured. Base : n= 360 Too low bases to display results Significantly superior to Total Significantly inferior to Total Q43: I am going to read you five attitudes towards risks. Which one describes the best your attitude towards risks?

  21. Feeling about protection insuranceTwo in three Americans say life insurance products protect their families and nearly as many say insurance gives them peace of mind. Smaller majorities say insurance products are a necessary evil and that they protect their financial assets. Few (11%) believe they are useless or a waste of money. Average number of mention: 2.5 Base : n= 360 Too low bases to display results Significantly superior to Total Significantly inferior to Total Q3: Now, if we speak about insurance products designed to protect against “life risks”, such as: serious illness, disability, death, serious car accidents, etc.... Would you say that such insurance products…

  22. Attitude towards life risks / Feelings about protection insurance Attitudes towards life risks: Americans are less averse to risks than people in most countries, and are more likely than others to say they believe in taking risks. Feelings about protection insurance: Americans are more likely than those in most other countries to feel that insurance products are a necessary evil, but they are also somewhat less likely than average to consider them a waste of money. Significantly superior to Total Significantly inferior to Total Q43: I am going to read you five attitudes towards risks. Which one describes the best your attitude towards risks? Q3: Now, if we speak about insurance products designed to protect against “life risks”, such as: serious illness, disability, death, serious car accidents, etc.... Would you say that such insurance products…

  23. Part 2: Attitudes & Behaviors 2.B Behaviors and habits against Life risks

  24. Having regular check-up / Behaviors for staying healthyAmericans 25 to 65 years old are very likely to have had a checkup in the past 5 years and to have other ways of staying healthy. Exercise, refraining from smoking and balanced diets are their most common ways. Regular check-up Behaviors for staying healthy Base : n= 360 Base : n= 360 Q41: During the last five years, have you had a medical check-up? Q42: I would now like to know what you do to stay healthy. Among the ways of staying healthy that I am going to read out, which are the two that you use the most often?

  25. Having regular check-up / Behaviors for staying healthyThose who feel very well insured are more likely than others to have had a checkup in the past 5 years. Nester females are more likely to maintain a balanced diet to stay healthy. Those who feel they are not well insured are more likely than others to say they do nothing in particular to stay healthy. Significantly superior to Total Significantly inferior to Total Q41: During the last five years, have you had a medical check-up? Q42: I would now like to know what you do to stay healthy. Among the ways of staying healthy that I am going to read out, which are the two that you use the most often?

  26. Having regular check-up / Behaviors for staying healthy Americans are more likely than those in other countries to have medical checkups regularly and to have had one in the past 5 years. They are also less likely than average to say they do nothing in particular to stay healthy. Americans are similar to people in other countries in their most commonly practiced methods of staying healthy: Exercise, balanced diets and refraining from smoking (except in Japan) are the three most common ways of staying healthy, among the ways asked about, for people in all the countries studied. Significantly superior to Total Significantly inferior to Total Q41: During the last five years, have you had a medical check-up? Q42: I would now like to know what you do to stay healthy. Among the ways of staying healthy that I am going to read out, which are the two that you use the most often?

  27. Thinking about life risksThree out of four think about the consequences of life risks at least occasionally and one out of four think about these frequently. Death and financial hardship are life risks that large majorities say they have though about. THEIR CONSEQUENCES FOR Thinking about Life risks… Base : n= 343 Base : n= 360 AND ABOUT * Only asked to divroced or personv being part of a blended family Base : n= 343 Q5: Generally speaking, how much have you thought about the consequences of life risks? By “life risks” we mean serious illness, disability, death, long-term unemployment, serious car accidents, etc.... Q6: When you think about the consequences of life risks, do you think about their impact on …? Q8: Which of the following consequences of life risks have you already thought about? Have you thought about…

  28. Thinking about life risksThose who feel they are not well insured are more likely than others to think about life risks frequently. * Only asked to divroced or personv being part of a blended family Not asked Significantly superior to Total Significantly inferior to Total Too low bases to display results Q5: Generally speaking, how much have you thought about the consequences of life risks? By “life risks” we mean serious illness, disability, death, long-term unemployment, serious car accidents, etc.... Q6: When you think about the consequences of life risks, do you think about their impact on …? Q8: Which of the following consequences of life risks have you already thought about? Have you thought about…

  29. Thinking About Life Risks • Americans do think about the consequences of life risks and, for those with families, especially the consequences on their families. • Death and financial hardship are the life risks the largest numbers of people have already thought about and large majorities have thought about permanent and temporary disabilities as well. • Nearly all of those with spouses or partners say it is the impact on their spouse/partner they think about. Nearly all of those with children say it is the impact on their children they think about. • The insurance that might give people peace of mind, may be most lacking for those who think most about these risks. Those who feel they are not well insured are more likely than others to think about life risks frequently.

  30. Thinking about life risks Americans are more likely than those in other countries to have thought about their deaths, financial hardships and disabilities. They also think about life risks more frequently than people in other countries. * Only asked to divroced or personv being part of a blended family Too low bases to display results Significantly superior to Total Significantly inferior to Total Q5: Generally speaking, how much have you thought about the consequences of life risks? By “life risks” we mean serious illness, disability, death, long-term unemployment, serious car accidents, etc.... Q6: When you think about the consequences of life risks, do you think about their impact on …? Q8: Which of the following consequences of life risks have you already thought about? Have you thought about…

  31. With whom do they talk about life risks..?People are more likely to have spoken to family members than to others about the consequences of life risks. Six in ten have spoken about them with their spouse or partner (87% of those who have a spouse or partner) and nearly two thirds have spoken about them with their families. Even among those who have a spouse or partner, though, only a little more than half have talked about these risks in detail. Fewer than half have talked about them to a financial professional. The insurance agent / broker is the professional who is cited mostly. Talking about life risks with … How do they talk of it with their partner / spouse ? * With loved ones84% (for those not living in couple) 90% (for those living in couple) Base : n= 248 With professional 63% Base : n= 360 * Only asked to people living in couple Q9: Have you talked about the consequences of life risks with your partner? Q10: Have you talked about the consequences of life risks with …?

  32. With whom do they talk about life risks..?Those who feel very well insured are much more likely to have spoken with others (both with loved ones and professionals) about the consequences of life risks than are those who do not feel well insured. Not asked Significantly superior to Total Significantly inferior to Total * Only asked to people living in couple Q9: Have you talked about the consequences of life risks with your partner? Q10: Have you talked about the consequences of life risks with …?

  33. With whom do they talk about life risks..? Compared with people in other countries on average, Americans are more likely to talk with both family and professionals about the consequences of life risks. Significantly superior to Total Significantly inferior to Total * Only asked to people living in couple Q9: Have you talked about the consequences of life risks with your partner? Q10: Have you talked about the consequences of life risks with …?

  34. Part 3: Product ownership & habits

  35. Protection insurance ownership (provided by the employer and/or personally purchased)About eight in ten say they have term-life insurance and an equal number have health insurance. Disability insurance is less common (about half) and only about one fourth have long-term care insurance. Base : n= 360 Q11: I am now going to read you a list of insurance products. Please tell me the ones your employer has taken out for you? Q14: Apart from the ones maybe provided by your company, have you personally taken out any of the following insurance products? Have you PERSONALLY taken out …Q15:I am now going to read you a list of insurance products. Please tell me the ones you have taken out personally? Have you PERSONALLY taken out…

  36. Protection insurance ownership (provided by the employer and/or personally purchased)Ownership of all types of insurance is lower among those who feel they are not well insured than among others: Fewer than half of this group has term-life insurance, only six in ten have health insurance, and even fewer have disability or long-term care insurance. Too low bases to display results Significantly superior to Total Significantly inferior to Total Q11: I am now going to read you a list of insurance products. Please tell me the ones your employer has taken out for you? Q14: Apart from the ones maybe provided by your company, have you personally taken out any of the following insurance products? Have you PERSONALLY taken out …Q15:I am now going to read you a list of insurance products. Please tell me the ones you have taken out personally? Have you PERSONALLY taken out…

  37. Personal protection insurance ownershipTwo thirds have purchased life insurance themselves, whether their employer provides any or not, and 44% have purchased health insurance. Far fewer have purchased any of the other insurance products asked about. Those who feel very well insured are more likely than others to have purchased life insurance for themselves. Too low bases to display results Significantly superior to Total Significantly inferior to Total Q11: I am now going to read you a list of insurance products. Please tell me the ones your employer has taken out for you? Q14: Apart from the ones maybe provided by your company, have you personally taken out any of the following insurance products? Have you PERSONALLY taken out …Q15:I am now going to read you a list of insurance products. Please tell me the ones you have taken out personally? Have you PERSONALLY taken out…

  38. Protection insurance ownership (the more equipped whatever the products) Americans are more likely to be covered by employer-provided insurance (health, life, and disabilty) than are people in the countries in the survey on average. Not asked Significantly superior to Total Significantly inferior to Total

  39. Protection insurance ownership (the least equipped whatever the products) Compared with other countries, the U.S. on average, is not lower in their ownership of any of the insurance prodcuts. Since they are more likely to receive at least some insurance from their employers, they are less likely to have only insurance products they purchased themselves. Not asked Significantly superior to Total Significantly inferior to Total

  40. Reasons for subscribing to life insurance and triggersAmong those who have individually-purchased life insurance, the most common reason is to protect their families or themselves (75%). The birth of a child and marriage are the events that most frequently prompted them to buy life insurance. The 2 main reasons The first trigger Base : n= 239 Base : n= 239 Q18: You told me that you have personally taken out a life insurance what were the main reasons for taking this out? Q19: Do you remember what led you to take-out your first individual life insurance? Was it?

  41. Reasons for subscribing to life insurance and triggersWomen are more likely than men to say it was the birth of a child that led them to purchase life insurance. Q18: You told me that you have personally taken out a life insurance what were the main reasons for taking this out? Q19: Do you remember what led you to take-out your first individual life insurance? Was it?

  42. Reasons for subscribing to a life insurance and triggers Compared with other countries surveyed, Americans on average, are more likely to say the reason they bought life insurance was to protect their families and themselves and less likely to say the main reason was a mortgage. Their purchase was also more likely to have been triggerd by the birth of a child or a marriage. Significantly superior to Total Significantly inferior to Total Q18: You told me that you have personally taken out a life insurance what were the main reasons for taking this out? Q19: Do you remember what led you to take-out your first individual life insurance? Was it?

  43. Overview of Life insurance ownership

  44. Reasons for not purchasing life insuranceAmong those who have not purchased individual life insurance on their own, the most common reason for not purchasing it was having life insurance provided by their employer (26%). The second most common reason was that they felt it was too expensive (18%). Base : n= 121 Q16: Why have you not taken out any INDIVIDUAL LIFE INSURANCE?

  45. Reasons for not purchasing life insurancePost-nesters who no longer have financially dependent children, are the most likely to say that reasons for not purchasing life insurance included having no dependents and not needing it. Too low bases to display results Significantly superior to Total Significantly inferior to Total Q16: Why have you not taken out any INDIVIDUAL LIFE INSURANCE?

  46. Reasons for not purchasing life insurance People in the U.S. who have not purchased individual life insurance are more likely than those in other countries to say they did not purchase it because their employer provides life insurance. They are less likely than those in other countries to say their reasons included that they did not need it, that they had never thought of it, or that they do not feel concerned about it yet. Significantly superior to Total Significantly inferior to Total Q16: Why have you not taken out any INDIVIDUAL LIFE INSURANCE?

  47. Reasons for purchasing disability insuranceThe most common reasons for Americans purchasing disability insurance are to protect their families or themselves and to have peace of mind. PERMANENT disability insurance TEMPORARY disability insurance Base : n= 40* Base : n= 37* Q18a: You told me that you have personally taken out a TEMPORARY disability insurance what were the main reasons for taking this out? Q18b: You told me that you have personally taken out a PERMANENT disability insurance what were the main reasons for taking this out?

  48. Reasons for not purchasing individual disability insuranceFor those who have not purchased individual disabilty insurance, the most common reason is that they had this insurance through their employers. Other reasons included it being too expensive or that they had never thought about it. Base : n= 183 Q17: Why have you not taken out any disability insurance?

  49. Reasons for not purchasing individual disability insuranceFor those who feel very well insured but have not purchased individual disability insurance, the most common reason is that their employer provides this insurance. Too low bases to display results Significantly superior to Total Significantly inferior to Total Q17: Why have you not taken out any disability insurance?

  50. Part 4: Theoretical Insurance Gap In order to allow for international comparison, a common Gap formula was designed to be applicable for all respondents

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