1 / 25

Embracing The Consumerization of Information Technology

Embracing The Consumerization of Information Technology. The Good Old Days. Enterprise Market. Consumer Market. Clear Delineation. Now, Consumers are Shaping the Market. 51%. 49%. 38%. 62%. Consumer Overtakes Business in 2009. Source: Gartner April ‘10.

moesha
Download Presentation

Embracing The Consumerization of Information Technology

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Embracing The Consumerization of Information Technology

  2. The Good Old Days Enterprise Market Consumer Market Clear Delineation

  3. Now, Consumers are Shaping the Market 51% 49% 38% 62% Consumer Overtakes Business in 2009 Source: Gartner April ‘10

  4. How We Define IT Consumerization I want… … to bring my own device … access from many devices … to troubleshoot my own device … to manage my own services (example: Skype – video) … access to new collaboration and social media solutions available to me outside work THE INTEL IT DEFINITION consumerizationn. the increasing influence that our technology experiences in our personal lives, both hardware and applications, have on the technology that we expect to use at work.

  5. Intel's Corporate Vision This decade, we will create and extend computing technology to connect and enrich the lives of every person on earth.

  6. Intel Employee Environment Overview Highly Mobile Workforce Mobile Business PCs Managed Standard>Primary device >Standard productivity, security, mgmt suite>80% laptops >7,000 access points <24 month avg. laptop age Fit Form to FunctionEnable PC Choice HandheldsEnable Flexibility >PC Companion ~27,000 Handhelds ~15,000 employee owned with access to corporate data Road Warrior Executives Office Factory Engineering Mandate: Maximize Productivity and Efficiency Source: http://www.intel.com/Assets/PDF/whitepaper/Transforming_PC_Management_with_Preventative_Client_Health_Strategy.pdf

  7. Agenda • Business Value of IT Consumerization • Forces Shaping Client Computing • Future of Client Computing

  8. Our Journey Started in the 90’s 1990’s 2007 2008 2011+ 2010 2005 Instant Messaging Employee Blogs Personal Companion Devices BYO Solutions Video Collaboration Internal Wikis Wide-Spread Use Today 2/3 of teams are Geo dispersed - rely on collaboration tools 62 million online meeting minutes per month 18 million IM’s / month 1 in 4 employees have 2nd device Social Communities (internal + external) Move to Mobility

  9. Our Social Experience is Changing the Way We Want to Work 500M active Facebook users 30M consumer reviews of hotels can be found on Tripadvisor.com In 60 days more content has been uploaded to YouTube than has been created by major broadcasters in the past 60 years 25% of search results for the world’s top 20 brands are linked to content created by consumers Social Computing Represents a New Normal 70% of consumers trust online peer reviews while only 14% trust advertising

  10. Embracing Social Media At Intel The Evolution of Social Media @ Intel 2010 Intel deploys worldwide listening and publishing tools. 2007 Intel launches Open Port, the public online community for IT. 2003 The first Intel blog appears on www.intel.com. 2005 Intelpedia, a wiki of information on Intel, launches. 2008 Intel Facebook page launched. @Intel Twitter handle created. 2006 Podcasting appears on podcasting.intel.com • 2011 • Intel launches social campaign: • Master of Curiosity • Museum of Me • The Chase • Intel Innovators • Five million Intel Facebook fans worldwide. 2006 The Intel Software Network initiates social communications for collaboration with software developers 2008 Intel’s Digital IQ media training launches. Intel’s social media guidelines are posted publically in over 35 languages. 2007 Blogs@Inteldebuts, paving the way for Research@Intel, Technology@Intel, and IT@Intel blogs 2004 Paul Otellinilaunches blog for Intel employees. 2009 Intel unveils PlanetBlue,an internal social media platform.

  11. Internal Social Media Use Models Corporate Communications Direct Executive to Employee communication path Global Collaboration Employees leveraging expertise & input from others IT Technical Support New Channel for Help Desk + Proactive Employee Engagement Internal Social Media Started as Nice-to-Have … Now We See It as Core Business Tool Source: Intel IT whitepaper “Developing and Enterprise Social Computing Strategy”http://www.intel.com/content/www/us/en/enterprise-reliability/intel-it-developing-enterprise-social-computing-strategy-paper.html

  12. Business Value of Social Media Business Value Internal Social Media 23% of employees contribute internally, actively sharing information 57% of employees consume this same information Broad topic coverage with over 1300 groups, over 500 wikis External Social Media Connecting Customers to Intel 50+ country specific communities Over 72 thousand followers Over 4.1 million likes Majority of Users Reporting Social Media is Beneficial in Achieving Business Objectives Learn More Intel IT whitepaper “Developing an Enterprise Social Computing Strategy” http://www.intel.com/content/www/us/en/enterprise-reliability/intel-it-developing-enterprise-social-computing-strategy-paper.html

  13. Video Collaboration & Conferencing Program Status (since 2008) Ever Expanding Set of Tools & Capabilities Large Rooms Full Immersion Business to Business Team to Team Small Room & PC Person to Person Person/Team to Team PC VoIP Business Value (2010 data) • Avoided 57,000 Travel Hours in 2010 • 27% increase in usage from prior year • $26 Million travel savings • Reduced CO2: 22,500 tons Changing the Pace and Efficiency of Business Source: Intel IT, 2010-2011 Annual Intel IT Performance Report: http://www.intel.com/Assets/PDF/general/Intel_IT_2011APR_English_standard.pdf

  14. Tension Remains Between Users & IT End Users Want Freedom, Flexibility IT Pros Want Security, Manageability • Anywhere/Anytime access • Device independence • Generation Y mentality • Performance/Productivity • Controlled network access • More controlled OS • Data security • Predictable configurations

  15. Agenda • Business Value of IT Consumerization • Forces Shaping Client Computing • Future of Client Computing

  16. The Compute Continuum Vision Provide a Seamless, Consistent Experience Across Multiple Devices Personal Devices Desktops Laptops Netbooks Smartphones Smart TVs & Displays Embedded

  17. Client Computing Device Independent Computing Mobility and Multiple Devices Tomorrow Single Device, Connected within Workplace User Performance User Flexibility Many Use Models Today Yesterday

  18. Preparing for the Compute Continuum In 2010, Intel IT established a program to begin evaluating our holistic client strategy and environment Expanding Consumerization • More devices supported by BYO • More services on more devices Delivering IT as a Service • Embrace both server and client virtualization • Utilize cloud computing for flexibility, agility Realizing the Compute Continuum • Client-aware application and data delivery • Refining the enterprise client security & trust model Source: Intel IT whitepaper “The Future of Enterprise Computing: Prepare for Compute Continuum”, May 2011http://www.intel.com/content/www/us/en/it-management/intel-it-the-future-of-enterprise-computing-preparing-for-the-compute-continuum-paper.html

  19. As the Boundary Continues to Blur, Our Strategy Is To… • Proactively and securely enable consumer devices and services • Develop the capability to isolate corporate data, enabling coexistence • Abstract data & apps from devices so they can function in diverse environments • Use cloud computing as foundation for flexible service delivery Proactive Approach … Otherwise Users Will Work Around

  20. IT as a Service - Delivery Options Server Side Virtualization Client Side Virtualization Terminal Services OS Image Streaming Virtual Hosted Desktop Application Streaming and Virtualization Client-Side Virtual Containers Data Center Infrastructure Options:Private – Public – Hybrid - Dedicated Client Virtualization Options Type 1 or Type 2 Hypervisors Virtualization is Key… Discovered No One Size Fits All Usage Source: Intel Desktop Virtualization Planning Guide, June 2011http://www.intel.com/en_US/Assets/PDF/casestudies/dv_desktop_virtualization_planning_guide.pdf More details on these options and usage model selections in backup

  21. Our Desktop Virtualization Program Intel IT developed methodologies to harness virtualization to reduce TCO, improve service management and support IT consumerization • Variety of Business Benefits • Flexible Technology Foundation Employee  Flexibility & Choice • Access to corporate applications and corporate data across many devices, including BYO • Increased employee say in platform selection • Enables 1:many device flexibility for user Virtualized IT OS IT Applications Virtualized Personal OS User Corporate Data User Applications IT  Efficiency & Security Virtualized IT Service and Management Layer User Personal Data • Streamlined patching, smaller IT management footprint • Isolates and secures corporate separate from personal • Pool computing and memory resources Client Native Hypervisor Bios/EFI supporting Intel® vPro™ Technology with Intel® Virtualization Technology • Identified Many Use Case and Service Delivery Models Platform Hardware Source: Intel IT Whitepaper: Enabling Device Independent Mobility with Dynamic Virtual Clients http://www.intel.com/content/www/us/en/mobile-computing/intel-it-mobile-computing-independent-mobility-dynamic-virtual-clients-paper.html?wapkw=device independent computing Intel IT Executive Insights on Desktop Virtualization: http://www.intel.com/content/dam/doc/white-paper/intel-it-virtualization-embracing-desktop-virtualization-paper.pdf

  22. Intel’s Transition to Private Cloud $17M in savings to date from virtualization and multi-tenancy Intel IT Cloud Journey < 3 hour new service provisioning time through on-demand availability Started in 2009  Now>50% virtualized self-service provisioningwide range of production apps Future: Secure, elastic, highly automated hybrid (private-public) infrastructure Improving the Velocity and Efficiency of IT Services Source: Intel IT August 2011. More on Intel IT private cloud can be found in the “IT@Intel Executive Insights: Cloud Computing Strategy” http://www.intel.com/content/www/us/en/it-leadership/intel-it-it-leadership-cloud-computing-brief.html

  23. What’s Ahead for Cloud at Intel? Past (2009) Current (2011) Future Goals¹ Distinct Clouds Federated Clouds Traditional Office & Enterprise DesignGrid Office/Enterprise/Services Design Public Public • Pervasive Virtualization (75%) • Enterprise App Virtualization • Secure Virtualization • Larger Pools in Fewer Data Centers 80% Effective Asset Utilization Increase Business Velocity Zero Business Impact • On-Demand Self-Service the Norm • Provision VMs within Minutes • Innovative Idea to Production <day • External Cloud for Burst Demand • Automated Sourcing Decisions • Reduce MTTR • Increase Availability • Automated, End-to-End Service-Managed Cloud 1 Intel IT future state goals – subject to change – as of June 2011

  24. Realizing the Compute Continuum Six Strategic Focus Areas for Intel Capital Platforms & Applications Client AwarenessDesire Apps that can discover capabilities of hardware to deliver best user experience Common Development FrameworkGoal is to quickly develop applications across a spectrum of OSs and Devices Dynamic Application DeliveryDecide if internal software distribution or application stores are best for each device Consumer Device Security Security Policy ManagementEvolve policies to comprehend management of more non-IT supported devices Multi-level Trust ModelDynamically adjust user’s data access privileges as location and device changes Streaming Device SecurityNeed mechanisms to secure data through less cumbersome authentication procedures Represents Progressive Exploration & Delivery of New Capabilities Source: Intel IT whitepaper “The Future of Enterprise Computing: Prepare for Compute Continuum”, May 2011 http://www.intel.com/content/www/us/en/it-management/intel-it-the-future-of-enterprise-computing-preparing-for-the-compute-continuum-paper.html

  25. Summary We Have Stayed With the Mobile Business PC as Our Core Standard While Enabling the Compute Continuum Consumerization is Changing IT Embracing Consumerization Creates Business Value • Companion Devices: User Flexibility, Satisfaction and Productivity • Social Media: Better Collaboration, Technical Support, Communications • Cloud Computing: $17M savings, Faster service delivery Keys to Success • Understand and innovate to business use models • Be prepared for change (business, IT, user, technology) • Develop and Maintain platform standardization policies with an eye toward future flexibility and total cost optimization

More Related