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How a Local Business Builds Business and Finds Balance in a World Gone Digital The 8 Steps

How a Local Business Builds Business and Finds Balance in a World Gone Digital The 8 Steps. First some basics and facts…. Some things haven’t changed. MARKETING ADVERTISING & PROMOTION. d rive the success of a business, each with well-defined objectives, strategies and tactics.

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How a Local Business Builds Business and Finds Balance in a World Gone Digital The 8 Steps

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  1. How a Local Business Builds Business andFinds Balance in a World Gone Digital The 8 Steps

  2. First some basics and facts….

  3. Some things haven’t changed MARKETINGADVERTISING&PROMOTION drive the success of a business,each with well-defined objectives, strategies and tactics

  4. Some things haven’t changed Some things have… MARKETINGADVERTISING&PROMOTION traditional, expensive, “outbound” media have moved to the back burner drive the success of a business,each with well-defined objectives, strategies and tactics new, inexpensive, “inbound” searchand social media have come to the fore

  5. the facts • 80% of your business comes from people who live or work 5 miles from your location • The majority of people search the internet for information and customer reviews BEFORE they call or visit your business, most through Google • Over 90% of people today use the Google Map/Google Places to find a local business • Over 60% are using a mobile device • If your business is not near the top of the local search results, you are losing customers to your competition • If you are near the top but don’t have a “mobile” web site, you are losing customers to your competition

  6. today’s new world

  7. the good news It is highly likely that Google has already createda places page for your business. If so, you already have abasic mobile site!

  8. the good news the bad news It is highly likely that Google has already createda places page for your business. If you haven’t “claimed” your Page and “optimized” it,you’re still losing customersto your competition! If so, you already have abasic mobile site! So where do you begin?

  9. Step 1. Claim your Google Places Page • If it doesn’t exist, create one and claim it. • Enhance it. Ad pictures, video, additional information • Make an effort to get more reviews and citations (business listings – these take time). With Google, the businesswith the most reviews (positive are better) and citations wins!

  10. Example of a Places Page Not Claimed Not Claimed Wrong Information No Rating Poor Photos Non-Optimized Features Few Reviews

  11. Step 2. Set up other location-based, review-collection services • Yahoo Local • Bing • Facebook Places • Fore Square • Yelp • Merchant Circle • City Search • Insider pages • Local.com • Yellow Pages

  12. Step 3. Mobile-ready your existing site • Make existing site (if you have one)mobile-ready, or create a new mobile-optimized site, or create a mobile landing page

  13. Step 4. Set up promotional campaigns • QR (Quick Response) code • Mobile Coupons

  14. Step 5. Set up ad campaigns (if needed) • Google • Groupon • Yahoo Local • Amazon Local • Yelp Deals

  15. Step 6. Create Custom Facebook Business, Twitter and/or YouTube Pages Carry your BRAND across all platformsand engage with your customers.Drive traffic, capture leads and track results.

  16. Step 7. Create/update your website and/or blog • Optimize them for search engines using keywords • Keep them updated with fresh content • Capture leads through opt-ins • Provide links to Facebook, Twitter, YouTube • Encourage social sharing and bookmarking • Set up related RSS content feeds

  17. Step 8. Don’t try to do this yourself • Your priority is to run your business, not get bogged down in the frustrating and time-consuming process of online marketing, and the need to stay current on rapidly evolving developments • Don’t call on your nephew, niece or neighbor (Unless they do this type of work full time of course) • Don’t expect that the mission is accomplished once the initial work is completed – this takes a long term commitment to be effective • Do hire a firm with marketing experience and the special expertise to help you rise above your competition in this new mobile world

  18. We humbly suggest you consider • In Sync is on top of all the strategies, tools, techniques, and tactics necessary to optimize the local search, mobile and social media marketing efforts of its clients • In Sync works with clients to develop marketing objectives and strategies, and provides monthly strategic consulting • In Sync works diligently to synchronize all elements of a client’s marketing program to achieve the maximum results • In Sync services include professional design and copywriting, status updates, progress reports, and more

  19. One more reason to consider In Sync, unlike many online firms, is led by anexperienced marketing and advertising professionalwho knows and understandsthe needs of small businesses,the importance of dialogue,and the meaning of client service

  20. Building Your Business is Our Business (give us a call) Marnie TendenChief Synchronizer310-775-1490 marnie@insyncsocialmedia.com Insyncsocialmedia.comfacebook.com/insyncsocialmedia Twitter.com/insyncsocialLinkedIn.com/in/marnietenden

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