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ID8 TEAM 2012

ID8 TEAM 2012. Caroline Amaba Ryan Gavin Mike Hegadorn. Greg McLeod John Scire Nirmal Rajan. INTRO. I D8 M arketing A nd S ales T ool IMAST ID8 Systems used third-party, open-source software to manage customers

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ID8 TEAM 2012

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  1. ID8 TEAM 2012 • Caroline Amaba • Ryan Gavin • Mike Hegadorn • Greg McLeod • John Scire • Nirmal Rajan

  2. INTRO • ID8 Marketing And Sales Tool • IMAST • ID8 Systems used third-party, open-source software to manage customers • IMAST is a custom set of tools that works in conjunction with ID8 systems • Better organization and management within the company; no need for third-party software • Four major modules: Blog management, Pipeline management, Customer management, and Email-newsletter management

  3. TERMINOLOGY • Pipeline - ID8's way of visualizing Leads and Opportunities as to what stage of the sales process they're in • Lead - A potential customer who has interest in ID8 • Opportunity - A customer who is going through the sales stages of ID8's marketing plan (the Pipeline). • Marketing Administrator (MA) - An ID8 employee that has access to all modules except user management • System Administrator (SA) - All MA permissions + User Management access • Blogger - An ID8 employee that has access to only the Blog Management module

  4. BLOG MANAGEMENT • Allows ID8 marketing representatives to post valuable sales information and create marketing presence. • Posts in rich-text format including images • Support for dynamic tabular data • Populate a table by pulling related info from a database • Open commenting with admin approval system • Extra administration features for controlling content

  5. PIPELINE MANAGEMENT • Tracks potential leads to streamline sales. • Simple single page solution • Create and manage leads • Move leads through the pipeline • Screenshot

  6. CUSTOMER MANAGEMENT • Allows the administrator to keep track of all the customers. • Ability to see all the accounts • Defining a Customer Satisfaction Index • Custom Reports for Account Activity

  7. EMAIL NEWSLETTERMANAGEMENT • Ability to send newsletters to customers, interested clients • Subscribe Users and Others • Includes 1x1 pixel to gather newsletter statistics • Newsletters opened, links clicked, etc.

  8. USER MANAGEMENT • Users are directly related to IMAST system • Marketing Admins, Bloggers, Super Admins • Addition of Users • Username, Password, Confirm Password • Deletion of Users • List and Choose to Delete • Only done by Super Administrators

  9. SECURITY • SSL/TLS encrypted sessions between browser and server • Protection against SQL Injection Attacks • Passwords are hashed (a.k.a., encrypted) before being stored in the database • Hash is salted with random number to discourage rainbow table attacks

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