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ACE PC PROMO CENTER

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ACE PC PROMO CENTER

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    1. ACE PC PROMO CENTER 1

    2. Afterschool Centers on Education (ACE) Branding Identifies your program as part of a strong, established statewide program Integrated into all outreach (website, ACE PC) Association with TEA and 21st CCLC Creates awareness Engages target audiences Complete branding guidelines will be available on www.TexasACE21.org soon. 2

    3. ACE PC Background You spoke….we listened Discussions provided valuable input on the outreach materials needed to most effectively engage audiences. TAC Program Directors Center Administrators Result: Ace PC Promo Center A convenient, portable outreach kit to provide you all the tools you need for effective outreach! 3

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    7. How Does the ACE PC Promo Center help me? Consistent ACE branding on all materials Provides all the tools you need for outreach in one convenient package Creates awareness across Texas and within your community Engages students, parents, faculty and volunteers Facilitates business and community partnerships Assists in building an enduring ACE program 7

    8. What’s in my ACE PC? Outreach materials to engage and facilitate participation by all target audiences: Students Parents Administrators/Faculty School Board Members Community and Business organizations Volunteers 8

    9. Promo Center Guide General Program Overview Brochure Community Benefits Brochure Door Hanger Student & Parent Participation Poster Community & Volunteer Recruitment Poster Business Support Sticker Pocket Folder Label 9

    10. This is the key: Manual and guidebook Instructions and strategies for the most effective use of ACE Promo Center outreach materials Phased approach for building an enduring program 10

    11. Target: All audiences Use as a leave-behind Customize with your Center contact information Available electronically for on-demand printing 11

    12. Target: Potential Community Supporters Use as an introduction to program and leave-behind Customize with your Center contact information Available electronically for on-demand printing 12

    13. Target: Parents & Community/ Businesses Leave behind for home or business English/Spanish (double-sided) Customize with your Center Contact Information 13

    14. Target: Students, Parents and Faculty Engaging Communicates academic focus and fun Customize with your Center contact information 14

    15. Target: Community Organizations, Businesses and Volunteers Customize with your Center contact information 15

    16. A way to thank donors for their support Demonstrates Business and Community Organization support for ACE Promotes ACE through branding 16

    17. Affix to a plain white pocket folder (that you assemble with materials for ACE presentations) Promotes ACE brand 17

    18. ACE PC Electronic Components General Program Overview Brochure Community Benefits Brochure ACE Elevator Speech Business/Community News Article Sample Template Community Outreach Checklist/Outreach Tracker FAQ’s Label Template Newsletter Sample/Template Press Release Template Program Overview Power Point Presentation Recruiting Business/Organization Support Sample Letter 18

    19. Elevator Speech 30 second talking points “Commercial” for ACE Engages target audience quickly with key information Customize to your ACE program 19

    20. Business/Community Recognition News Article Template to use with newspapers Raise awareness for ACE while demonstrating appreciation for ACE supporters Develop relationships with media Focus on benefits to both ACE and Business/Community organization Include testimonials Post article on website, include in newsletter and have hard copies on hand at Center Include with your presentation materials 20

    21. Community Outreach Checklist & Outreach Tracker Tool for planning and tracking Community Outreach (Excel Template) Aids in preparation for meetings with district administration, school board members, businesses and community organizations Monitors progress with partners 21

    22. FAQ’s (Frequently Asked Questions) Answers the most common FAQ’s English and Spanish version for Students & Families available in January 2010 Post on websites: Your Center District Partners 22

    23. Label Template Include your local ACE contact information on labels that can be affixed to brochures, door hangers, etc. to customize them 23

    24. Newsletter Template Customize your ACE Newsletter Highlight ACE activities and recognize ACE supporters Share success stories Include testimonials Send electronically or print on demand for distribution 24

    25. Press Release Sample Provide newspapers “ready-made” article Raise awareness of ACE in your community Focus on human interest angle Include testimonials Use data from your Center Invite media to a press event to highlight ACE activities, students and volunteers Post on your program and partner websites Send electronically or print on demand for distribution 25

    26. Program Overview PowerPoint Overview of ACE for presentations to faculty, businesses, community organizations and staff orientation Customize to highlight accomplishments of your ACE Share success stories Use data to highlight accomplishments Post on your program and partner websites 26

    27. Recruiting Business/Organization Support Letter Include overview of ACE for businesses and community organizations Customize to highlight accomplishments of your ACE Share success stories – showcase how their support can make a difference to students, families and the community Use data to highlight accomplishments Post on your program and partner websites Ask for specific support 27

    28. Use to thank donors and volunteers for their support Send electronically or print on-demand 28

    29. ACE PC Quantities Each Grantee/Center received 1 ACE PC kit Each Center received 1 Replacement bundle Procedures for replacement quantities in development and will be posted on the website in coming months Quantities are limited 29

    30. Making ACE PC Work for You! Familiarize yourself with ACE PC materials Use printed materials as you engage with schools, parents and community. Customize with your Center contact information Customize electronic materials to showcase your ACE Plan your outreach to maximize engagement and support Get ready for “Success – A Texas State of Mind” 30

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