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All About Fundraising, Corporate Relations and In-Kind Gifts During A Disaster

All About Fundraising, Corporate Relations and In-Kind Gifts During A Disaster. national community relations & development conference. WEST, TEXAS l APRIL 17, 2013. More can be learned from what works than from what fails. - Renee Dubos. Set-up a designated online gift page

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All About Fundraising, Corporate Relations and In-Kind Gifts During A Disaster

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  1. All About Fundraising, Corporate Relations and In-Kind Gifts During A Disaster national community relations & development conference

  2. WEST, TEXAS l APRIL 17, 2013 More can be learned from what works than from what fails. - Renee Dubos

  3. Set-up a designated online gift page • Engage 1-800-SAL-ARMY • Determine an address for white mail MAGIC Formula

  4. Set-up a designated online gift page • Engage 1-800-SAL-ARMY • Determine an address for white mail • Use Text-to-Give MAGIC Formula

  5. First 5 Days $3.3 million Next 5 Days $600,000 Next 10 Days $444,000 On the 21st Day $10,653 May 25 – June 8 $1,307,859.35

  6. RULE

  7. = COVERAGE

  8. Donations Management

  9. We do NOT do donations management on every disaster. Sometimes the best answer is: • Currently, The Salvation Army is not accepting in-kind donations from the general public for disaster relief operations. • However, The Salvation Army depends upon your donation of used clothing and other items to support local programming. Please consider donating your used clothing to your local Salvation Army Thrift Store.

  10. GATHER, GATHER, GATHER 1 STORE, STORE, STORE 2 USE (LATER) 3

  11. Message what is needed – and what is not. • Message consistently – internal, external, interagency. • Get a warehouse – we ALWAYS need a warehouse

  12. In-Kind Giving Guidance • Type of product • Amount of product • Is shipping included? • Are the hoods sorted, on pallets, shrink-wrapped and easy to unload? • Are the good expired? Near expiration? Banned in certain countries? • Is this a gift or is there cost involved?

  13. What do we always need? • Water (at least early on) • Beverages • Snacks • Non-perishable food

  14. Direct Marketing/Emergency Grams Be Ahead of the Event Scope of Event Media Coverage What Else is Going On in the Media? Where is Your Data?

  15. Fundraising Gift Processing • PLEASE use a PO Box/Lockbox Provider • Staff Focus should be on the Event • And Telling the Story to Media/Donors • Gifts Will Overwhelm You! • Accurate Data

  16. Conversion of EDS Donor to Ongoing Donor • Think of Them as a Disaster Donor • Impulse Giving – Saw the Need, Responded • For Gifts of $250+ (or xx) Call Them • Send Them a Disaster Newsletter • Do Not Carpet Bomb Them

  17. Major Gifts/Foundations/Corporations • Pre-Event Work • Know Your Donors • Use the EDS Website for Up to Date • Event Information • Know that You Must Report Back

  18. Donor Recognition • Based on Relationship and Gift Value • CEO to CEO • VP to VP • Who has the Relationship? • Letter/Phone Call/Certificate/NewsRelease

  19. Emergency Disaster Services • Preparedness – Role of NHQ • Response – Role of DHQ/THQ

  20. Oklahoma City Relief • $400,000 – in-kind and monetary support to TSA’s OK City relief efforts • Mobile Kitchen – served over 50K pizza’s alongside TSA to victims, first responders • Social Media Activation – $1 donated from every pizza order placed on the PJ website on May 26

  21. Partnership Concepts • Comprehensive Papa’s Army themed disaster relief partnership • Disaster Relief Protocol • Emergency Response Vehicles • Papa Reward donations from consumers to those in need

  22. Disaster Relief Protocol • Pre-developed PSA, digital and social media messages with a call-to-action • Employee Volunteer Networks, led nationally and executed locally • Emergency Food Development Plan

  23. Emergency Response Vehicles • Equipped and staffed to respond within 48 hours • Created in partnership with PepsiCo and NASCAR • Used to deliver food to community programs during non-disaster seasons

  24. Papa Rewards Donation Program • Customers donate their Papa Rewards points to provide food for those in need as part of disaster relief efforts • Papa Rewards donation program can also extend to non-disaster efforts

  25. Additional Concepts • Draft Day Takeover • Sunday Night Hunger Sack • Pizza Pie Charts

  26. Disaster Response Unit • Over 16 DRU’s donated to The Salvation Army since 2006. • Social Media – photos/videos • In-Kind Shipping Allowance • Utilize for disaster relief efforts – ex: disaster training materials, movement of relief goods (disaster equipment and supplies), etc. • June 1 – May 31 – or until designated amount is exhausted • NHQ approval

  27. In-Kind Shipping Allowance • Utilize for disaster relief efforts – ex: disaster training materials, movement of relief goods (disaster equipment and supplies) etc. • $50K annually – use or lose by November 1 • Requests/Approvals - NHQ

  28. Domestic Disaster Response Giving Program • Designed to pre-position shoes in Salvation Army warehouses in all four territories in order to be available for distribution after a disaster hits. • Each Territory to receive 32,940 pairs of shoes • Requests through NOPP • Communications guidelines

  29. Workshop Presenters • Paul Curnow paul_curnow@uss.salvationarmy.org • Jeff Jellets jeff_jellets@uss.salvationarmy.org • Jaime Joswick jaime_joswick@usn.salvationarmy.org Text for footnote

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