Corporate fundraising

Corporate fundraising Matt Wynes Corporate Partnership Manager Richard House Children’s Hospice

Corporate fundraising Ways in which companies support: Charity of the Year Cause Related Marketing. Sponsorship. Project funding and donations. Payroll giving. Employee led support (staff fundraising). Pro bono support.

Corporate fundraising What do you want from companies? What do companies want from you?

Corporate fundraising Corporate fundraising is changing The days of corporate philanthropy are disappearing. Companies want something in return.

Corporate fundraising Companies want to be able to point to how their company has made a difference to social problems. It's the charity's job to facilitate that ambition.

Corporate fundraising Allen & Overy law firm. Global Partnership – Afrikids Previously - Red Cross.

Corporate fundraising Allen & Overy law firm. Local community focus – Law related charities Charities based in or benefit neighbouring boroughs of Tower Hamlets or Hackney Charities to which Allen & Overy volunteers have made a contribution by participating in activities.

Corporate fundraising So, how do we help a company achieve their social aspirations?

Corporate fundraising Know their objectives, research, research research. Look at your tools/ resources/ mission Use their professional skills to help address your cause (mentoring young people, employment workshops by HR team)

Corporate fundraising Provide opportunities for staff to learn new skill’s. Team building/ staff development Position the company as supporting a specific community Staff motivation

Corporate fundraising Biggest Company Complaints! Lack of professionalism “Over-promising” – careful what you wish for! Unsolicited, aimless applications Failing to understand why businesses do CSR in the first place.

Corporate fundraising Companies want to be able to point to how their company has made a difference to social problems.

Corporate fundraising Strategy Can you support and deliver? Have you got the right people in place? Have you got the right ‘ask’? Can you deal with demands?

Corporate fundraising Top tips RESEARCH Find an internal advocate Build relationships Demonstrate understanding Listen

Corporate fundraising Top tips Make it a two way partnership Contact mapping exercise Don’t be put off by the size of the company Get to know other organisations – we’re all in it together!

Corporate fundraising Having said all of that . . . If you're a small charity, often local and regional companies just want to give you a cheque. They want to be believe you would close down without their donation. A business-like approach really turns them off.

Corporate fundraising Summary: There is no one solution. Research, research, research . . . . Know your target, be professional, be focused, address THEIR criteria. Its not easy and it takes time.

Corporate fundraising It can be very rewarding

Corporate fundraising Matt Wynes Corporate Partnership Manager Richard House Children’s Hospice mattw@richardhouse.org.uk

Corporate fundraising Any questions??

Corporate fundraising