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Corporate Fundraising

Corporate Fundraising. Davinia Batley. Session Overview. Get Started Research Prepare Approach Relationship. Session Outcomes. Know how to identify potential business supporters Understand what attracts corporate support Build strong business relationships. About Me.

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Corporate Fundraising

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  1. Corporate Fundraising Davinia Batley

  2. Session Overview • Get Started • Research • Prepare • Approach • Relationship

  3. Session Outcomes • Know how to identify potential business supporters • Understand what attracts corporate support • Build strong business relationships

  4. About Me • Fundraising Manager for Black Cultural Archives (BCA) • In-house and consultancy experience in Corporate Responsibility • Developed and delivered the fundraising function at a number of charities

  5. About You Two Truths, One Lie • Two interesting facts • One interesting lie • List them in any order Guess which one is the lie! Example • Igrew up in Papua New Guinea • I attended a reception at 10 Downing Street • I published a book when I was 18

  6. Getting Started... • Get relevant legal and financial advice • Keep up with best practice • Self regulation is your friend! • IOF Codes of Fundraising Practice • FRSB self regulatory body • Charities Act 2011 & Part 2 of Charities Act 2006 and other regulations

  7. The 5 General Principles of Corporate Fundraising The scattergun approach doesn’t work There are no quick wins Motivations vary There is unlimited opportunity 80% of business decisions are based on relationships

  8. What is the ‘corporate sector’? Partnership SME Ernst & Young Linklaters Local medical practice Local shops Small agencies Estate Agents Company Foundation PLC BP Prudential McDonald’s Lloyds TSB Foundation Fidelity UK Foundation Shell Foundation

  9. Corporate Fundraising What corporate fundraising mechanisms are there?

  10. Cause Related Marketing

  11. Employee Fundraising

  12. Charity of the Year

  13. Strategic Partnerships

  14. Research, Research, Re... What and how would you research?

  15. Ethical Fundraising What is an ethical fundraising policy? Does it matter? How should it be drafted? What would it include? Who would own the policy?

  16. Be Your Consultant As a group, find out the information you think you may need to package the project. What fundraising mechanism would you go to market with?

  17. The Approach Aim for: • an introduction • meeting at a networking/other event • call for an informal conversation End goal is a face to face meeting

  18. Make an Approach Pick a charity and a corporate prospect. Identify what trigger words may secure a meeting

  19. The Elevator Pitch NSPCC is a national charity that delivers services, offers advice and actively campaigns to end cruelty to children across the UK. We strive to make a difference to all children and inspire the change in others.

  20. After the No • Always acknowledge • Ask for feedback • Know the different ‘no’s’ • Try to stay in touch • Don’t be too disheartened!

  21. After the Yes • Celebrate! • Be prepared • Briefing meeting • Paperwork in place • PR and internal comms • Roles and responsibilities • Deliver!

  22. Remember Rule & regulations Best practice 5 principles Myriad opportunities Relationship Approach Listen Give your best Follow up Deliver

  23. Questions? The scattergun approach doesn’t work There are no quick wins Motivations vary There is unlimited opportunity 80% of business decisions are based on relationships

  24. Thank you Davinia Batley davinia@bcaheritage.org .uk 020 7582 8516

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