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4. Beneficial effects of Media Early readiness for learning
Educational Enrichment
Opportunities to view or participate in discussions
Exposures to arts and recognition of talent
Entertainment
5. Media Use Magnitude & Nature How much they watch;
>6 h/d, 38 h/week, No Holidays
More than time spent in class room (15000 versus 12000 h by the time they graduate)
6. Internet !!-- Benefits
7. Internet!!- Hazards Internet addiction, ( M)
interfere with legitimate work
interfere with normal socialization
fosters inactivity and potentially obesity
Misinformation
Adverse effects on values
Pornography:
On-line gambling.
Violence through access to hazardous materials or information on making weapons.
Temptation to acquire (or steal) credit cards
8. Media Literacy
9. Media Education Concepts: All media messages are constructed -- and are constructed for some purpose
Media messages shape our understanding of the world
Each person interprets media messages uniquely
Mass media are often driven by powerful economic or political forces
10. Deconstructing Media Who made this message, and what do you think is its purpose?
What techniques are used to get your attention?
What lifestyles, values and points of view are represented?
How do you judge the accuracy or realism of this message?
How might different viewers respond to this message?
11. Looking at Ads: Questions for Discussion 1. To whom do you think this ad is targeted?
2. What story is being told?
3. Where are the products in the picture?
4. What does the picture have to do with the product?
12. Looking at Ads: Questions for Discussion 5. How does the slogan fit with the picture?
6. What statement is the advertiser trying to make?
7. What does the advertiser want you to feel or think?
8. What methods does the advertiser use to persuade you to use the product?
13. Recommendations Assemble a platform that would bring together all of the current relevant research.
Frame legislation and rules that would ban sex, violence, alcohol and fast food advertising from television.
Organize talks to parent groups & school boards about the impact of media on adolescents.
Organize activities promoting media Literacy;
letter-writing campaigns to local television stations
developing local TV turnoff week projects
14. Newer Morbidities in Adolescents Violent and aggressive behavior
Early and risky sexual behavior.
Tobacco, alcohol and other drugs
Poor body image and self-esteem
Poor nutrition, unhealthy dieting, obesity The New Morbidities of this age are the greatest threats to the health and well-being of children and adolescents are certainly the outcome of Acquired Health Risk Behavior They can be broadly grouped in four heads
. And innumerable surveys have consistently found Media as the leading source of these new found morbidities.
Now, how - to methodically address them
The New Morbidities of this age are the greatest threats to the health and well-being of children and adolescents are certainly the outcome of Acquired Health Risk Behavior They can be broadly grouped in four heads
. And innumerable surveys have consistently found Media as the leading source of these new found morbidities.
Now, how - to methodically address them
15. Research On Media Violence Dr. Joanne Cantor
Children are
frightened and traumatized
by images they see on TV.
16. Research On Media Violence The main of effects are -
17. Violence In Media vs. Brain - fMRI Dr. John Murray & Dr. Dan Anderson Amygdala - which prepares brain for fight or flight
What a heavy price for super alert entertainment
Premotor Cortex ( sp. during violence)
Suggested that the youngsters were thinking about moving
It is usually imitated later as well
Posterior Cingulate
Long-term memory of traumatic or significant events
Might be responsible for PTSD. Recent advances in medical technology now allow us to examine the human brain at work. Functional magnetic resonance imaging, or fMRI, is an advance in neuroimaging by which we can observe the brain in real time and visualize its activity as it processes and stores information.
Two pioneers of this new research of media impact and neuro-imaging, Doctor John Murray and Doctor Dan Anderson have found that -
Amgdala we all know that once stimulated then within milliseconds it shut down the non-emergency services such as digestion & immunity, directing all the body resources for fight or flight thus while we entertain ourselves with such scary scenes - enjoy our heart pounding and super alert entertainment --- often forget that we are paying a long term heavy price for this as in later years they may lead to physical and mental stress, fears desensitization to sufferings of others and aggression.
the pre-motor cortex was activated while viewing violence (not the other video clips) and this suggested that the youngsters were thinking about moving. Like when they watched Boxing they will possibly be imitating the boxing movements. This is similar to what parents have observed when they see young children watching kick-boxing actions; the young viewers are likely to start imitating the movements on their brothers and sisters.
the posterior cingulate an area that seems to be devoted to long-term memory storage for significant or traumatic events. When the scientists scanned the brains of PTSD patients and asked them to recall the events and images that were causing them distress, the posterior cingulate was the area activated. Now, in our study, these children were not suffering from PTSD but they were watching traumatic and dramatic violence. Hence all this is going in long term memory and might result in major psychological problems in alter years.
Recent advances in medical technology now allow us to examine the human brain at work. Functional magnetic resonance imaging, or fMRI, is an advance in neuroimaging by which we can observe the brain in real time and visualize its activity as it processes and stores information.
Two pioneers of this new research of media impact and neuro-imaging, Doctor John Murray and Doctor Dan Anderson have found that -
Amgdala we all know that once stimulated then within milliseconds it shut down the non-emergency services such as digestion & immunity, directing all the body resources for fight or flight thus while we entertain ourselves with such scary scenes - enjoy our heart pounding and super alert entertainment --- often forget that we are paying a long term heavy price for this as in later years they may lead to physical and mental stress, fears desensitization to sufferings of others and aggression.
the pre-motor cortex was activated while viewing violence (not the other video clips) and this suggested that the youngsters were thinking about moving. Like when they watched Boxing they will possibly be imitating the boxing movements. This is similar to what parents have observed when they see young children watching kick-boxing actions; the young viewers are likely to start imitating the movements on their brothers and sisters.
the posterior cingulate an area that seems to be devoted to long-term memory storage for significant or traumatic events. When the scientists scanned the brains of PTSD patients and asked them to recall the events and images that were causing them distress, the posterior cingulate was the area activated. Now, in our study, these children were not suffering from PTSD but they were watching traumatic and dramatic violence. Hence all this is going in long term memory and might result in major psychological problems in alter years.
18. Media Limits Childrens Time For vital activities such as ;
Playing,
Reading,
Learning to talk,
Spending time with peers and family,
Storytelling,
Participating in regular exercise, and
Developing other necessary physical, mental and social skills How it effects the time of youth after school or in graduation a youth hardly have just two- three hours and it is all taken up by TV so there is virtually no time left for these very important activities which are traditionally very important for a physically mentally and spiritually healthy youth.. But TV takes all this time and cultivates
acquired risk behaviors How it effects the time of youth after school or in graduation a youth hardly have just two- three hours and it is all taken up by TV so there is virtually no time left for these very important activities which are traditionally very important for a physically mentally and spiritually healthy youth.. But TV takes all this time and cultivates
acquired risk behaviors
19. Media Use leads to Violent and aggressive behavior
Tobacco, alcohol and other drugs
Poor nutrition, unhealthy dieting, obesity
Poor body image and self-concept
Early and risky sexual behavior. All these new found morbidities not only decreases school performance but also leads to fall in moral values
Let us study the Violence in media and its effects - All these new found morbidities not only decreases school performance but also leads to fall in moral values
Let us study the Violence in media and its effects -
20. Violence and TV Viewing Interactive Media violence influence more then passive Media
Exposure to significant violence increases risk of aggressive behavior Three decade study
Child sees >12,000 violent acts/year, 2 lac acts by age 18.
Television or newspaper publicity of suicides leads to an increased suicide risk Its magnitude first - Its magnitude first -
21. Sexuality and Media Media influence the sexual attitudes, values and beliefs.
270% increase in sexual interactions in last decade. (M)
Exposes children to adult sexual behaviors
as normal and risk-free,
these behaviors are frequent, everybody does it
Sex between unmarried partners is shown 24 times more than between married partners.
sexually transmitted infections and unwanted pregnancy are rarely mentioned.
23. Media; Body Image & Nutrition Promotes unrealistic expectations of beauty, body weight and acceptable physical appearance.
Catalyst for eating disorders
When fall short of their own expectations based on media images - Low Self Esteem
Advertisements of appealing, but unaffordable, - another area of concern
24. Media; Body Image & Nutrition Television refrains from play and exercise
Makes a substantial contribution to obesity
Commercials promote unhealthy dietary practices
TV viewing corresponds with - higher cholesterol levels
Eating while watching television is more detrimental
25. Facts About Ads: The average child sees 40,000 ads annually on TV (this doesnt include radio, print, Internet or billboards)
A large proportion of the ads children see are for unhealthy products (junk food, soda, alcohol, and cigarettes)
27. Advertising and TV Viewing You are brought to the sponsor by the program. Give examples of first pointGive examples of first point
28. Porn on Net CHILD PORN More than 20,000 images of child pornography are posted on the Internet every week
345% increase in child pornography sites between 2/2001-7/2001.
Demand for pornographic images of babies and toddlers on the Internet is soaring (Prof. Max Taylor, Combating Paedophile Information Networks in Europe, March 2003).
Approximately 20 new children appear on the porn sites every month - many kidnapped or sold into sex (Combating Paedophile Information Networks in Europe, March, 03).
There are more than 1,00,000 Web sites offering child pornography - which is illegal worldwide. (U.S. Customs Service estimate)
29. Porn on Net CHILD PORN
30. Children are reported missing at the rate of ;
750,000 per year,
62,500 per month,
14,423, per week,
2,054 per day, and
85 per hour or 3 children every 2 minutes.
(NCMEC Online Victimization: A report on the nation's Youth April 3, 2000) Porn on Net YOUTH
31. Summary Media Influence how important it is
The domain of influence are Violence, Sexuality, Body Image and self esteem, Substance Abuse and Nutrition Disorder.
Influence of Advertisement
Media Literacy Introduction
Recommendations
33. Remember !!!
