SEO

1. Search Engine Optimization (SEO) corresponds to the practices that allow to increase the quantity and quality of visitors that arrive at a website through organic searches in search engines, such as Google. It is worth entering into some details regarding the previous definition. Traffic quality : It means that the goal is to attract visitors who are really interested in the website and what it offers. If a user comes to the site deceived and does not find useful information, it is a visit of poor quality that will leave our website to not return. Amount of traffic : Once we reach the right people, getting more traffic is what is expected to be achieved. Organic search : Refers to those searches that are not paid (other than putting advertising on Google). It should also be reiterated that SEO acts in relation to search engines , and not on other platforms such as social networks. The work of SEO includes a technical part and another of content , seeking to present our website clearly to search engines and users. The main objectives are basically two: Towards the user: When a user searches on Google, the search results must provide clear and concise information about what is on the website. The idea is that the small summary that the search engine gives you allows the user to decide if it is worth clicking on that link or not. Here is the key to writing titles and special descriptions for Google, which are clear and deliver the necessary information to the user. Towards the search engine: The key to achieving a good SEO is that the search engine is able to understand our website and its content, so that when someone does a search, it can be delivered as a result to users. For this we must comply with standards and good practices that allow search engine robots to navigate our site and understand the type of information it contains. Search engines use a series of algorithms to determine how to sort search results. These algorithms are constantly updated by companies such as Google, seeking to provide better information to users. The changes seek to combat those sites that spam, that use dubious practices to try to deceive the search engine and the users, or that deliver a bad experience to the user once they click (they are very slow, the content does not load well, etc). For this reason, SEO practices are not a magic formula. They require time and the application of good practices at a general level on the site, for the technical part, content, advertising and more.