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Our Media Plan

Targeting fashion-forward, tech-savvy millennial males with disposable income through print and online ads in GQ, Men's Fitness, and Jack Threads. Utilize SEO and social media platforms for brand awareness.

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Our Media Plan

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  1. Our Media Plan Alex Cho, Nick Steiner, Aimee Hindson, & Carolynn

  2. Our Target • Fashion forward • Disposable income • Single • Millennial • Male • Risk-taker • Career focused • Tech Savvy • Brand conscious

  3. Interests • Sports • Cars • Entertainment • Video games • Fitness/health • Downloading music/movies

  4. Media Plan • Print • Magazines • GQ • Men’s Fitness • Men’s Health • Maxium • Online • Jack Threads • Guilt • All online magazine platforms

  5. Media Plan Continued • Social Media • All social media platforms • Search Engine Optimization

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