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Social Media Plan

Rosalind Moore LIS622. Social Media Plan. About James B. Duke Memorial Library Johnson C. Smith University. Johnson C. Smith University is a Historic Black Private University The library staff serves about 1300 students and located in the heart of Charlotte, NC.

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Social Media Plan

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  1. Rosalind Moore LIS622 Social Media Plan

  2. About James B. Duke Memorial Library Johnson C. Smith University • Johnson C. Smith University is a Historic Black Private University • The library staff serves about 1300 students and located in the heart of Charlotte, NC

  3. Why Does our library need to incorporate social media?

  4. Why Do we need a social media plan? Cont…

  5. How are we currently marketing to our JCSU users?

  6. Is this type of marketing effective in 2012?

  7. According social media researcher Blanchard there are four phases to the adoption of a social media plan. Phase 1: Test Adoption Phase 2: Focused Adoption Phase 3: Operational Adoption Phase 4:Operational Integration So how do we plan?

  8. Phase 1: Research, research, and more research. Phase 2. Focus on Twitter, Facebook, and Thumblr. Phase 3. Operational- Create a social media committee, write a plan, and designate individuals to test social media outlets. Phase 4:Integration and assessment Which Social Media Outlets do we utilize?

  9. Twitter

  10. Facebook

  11. Thumblr

  12. Thumblr Student Diversity Advisory Board and Evening Library Supervisor Facebook Social Media Work-Study Student and Public and Reference Services Librarian Twitter Social Media Work-Study Student and Educational Technology Librarian Who will be accountable for the three social media sites?

  13. Thumblr- no additional fees but 10 hours devoted to social media Facebook- Social Media Work-Study 15 hours a week – no fees Twitter- Social Media Work-Study 15 hours a week No fees Compensation and devoted hours

  14. Conclusion

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