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This article explores the use of Self-Directed Learning (SDL) in sales education to improve salesperson learning and performance. It discusses the benefits of SDL, implementation strategies, and future research opportunities.
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Teaching Sales Students to Direct Their Own Learning Stefanie Boyer, Ph.D., Bryant University Andrew Artis, Ph.D. University of South Florida Diane Edmondson, Ph.D. Middle Tennessee State University David Fleming, Eastern Illinois State University Boyer Global Sales Science Institute, 2014, London
Purpose Improve salesperson learning Improve salesperson & sales manager performance Boyer
How do adults learn? • Traditional methods • Standardized • Instructor driven • Mandatory • Classroom-based • Adult Learning Theory (ALT) (Speck, 1996) • Real world • Control • Self-Directed Learning (SDL) • Learners are more motivated and dedicated to learning AND learn more effectively using SDL methodsthat are more learner-directed. • SDL gives locus of control of learning to learner • Cost Over $100 billion annually on training Boyer
SDL Background • Meta-analytic results for SDL: p < .01. **p < .00 (Boyer, et al., 2013) Boyer
Future Research • International implementation in business & academia Contact: Stefanie Boyer sboyer@bryant.edu Boyer