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Experience Design

Experience Design. Ebba Thora Hvannberg. Objective. Ideas of experience Skilja Nathan Shredroff’s líkan af upplifun Skilja ‘ hanna fyrir ánægju ’ Geta beitt tækni til að skilja tilfinningaviðbrögð fólks við vöru Skilja hve fegurð er mikilvæg í hönnun Understand design of service.

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Experience Design

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  1. Experience Design Ebba ThoraHvannberg

  2. Objective • Ideas of experience • Skilja Nathan Shredroff’slíkanafupplifun • Skilja ‘hannafyriránægju’ • Getabeitttæknitilaðskiljatilfinningaviðbrögðfólksviðvöru • Skiljahvefegurðermikilvæg í hönnun • Understand design of service

  3. Experiencedesign • Experiencedesign is aboutrecognizingthatinteractiveproducts and services do not justexist in theworld, theyaffectwhoweare • “Experience is theirreducibletotality of peopleacting, sensing, thinking, feeling and meaning-makingincludingtheirperception and sensation of artifact in context” – Dewey • It is everythinwhichmakeinteractiveexperiencememorable, pleasurable and fun.

  4. InterviewwithBillGaveronLudicDesign • Experiencedesignhasseveralnames • Ludicdesign, Hedonomics, Funology • In manyway a contrasttousability • Remindsusthatweshould not factoroutanyquality – rather look at things in a holisticmanner

  5. NathanShedroff – Experiencedesign – Engagement • Identity – sense of authenticity– areyou a Mac or a Windows user? • Adaptivity – is to do withchange and personalization, withchanginglevels of difficulty, pace and movement. It is not about making thingseasy. • Narrative – is to do withtelling a goodstory • Immersion is thefeeling of being whollyinvolvedwithsomething

  6. Flow – fromonestatetoanother.

  7. Designing for pleasure (Tiger, 1992) • Physio-pleasure • touchor smell • Socio-pleasure • Collaboratingwithotherpeople • Psycho-pleasure • Cognitive – or emotionalpleasure • Ideo-pleasure • Values and aspirations

  8. Zimmerman – Tool • Peoplechangerolesaccordingtothecontext • Tobe in controlprovidespower • Tobelong, affiliationconcernshowpeopledevelopfeelings for a productbyensuringthattheproductmeets a real need for them • Longtermgoalsneedsupporting as well as short-termfunctions. • Ability and badhabit is a constructconcernedwithenhancingpeople’sabilities and preventingthem making mistakes or engaging in theirbadhabit.

  9. Ritual concernshowtheproductfits in withimportantritualaspects of theperson’slife

  10. A smart photo frame, A sport bag connectedto a calendar, A medicinediary, TV setup, reverse alarm, association of Zen Budda withsociety. Zimmerman(2009)

  11. Zimmerman, 2009

  12. Design of a service • Chain of activitiesthatare a part of a process and havesomevalue. • Thekeythingaboutservicedesign is thattherearemultipletouchpointswherepeopleencounter a service and theinteractionswithservicehappenovertime. • In servicedesigndesignersareconcernedwithprovidingresourcestoenablepeople-to-providerinteractions.

  13. Servicesaremoreintangible and flexiblethanproducts.

  14. Lifestyle – Designbylifestyle • Impossibletolook at presentsystems or usage – weneedtodesign a newservice, a newexperience • Designaccordingtolifestylewhich is in thecenter • Domain • Environment • Interaction • Presence

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