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Resources & Capabilities

International Business Strategy LON301BUS. Resources & Capabilities. Unit: 4 Knowledgecast: 1. Module Learning Outcomes. Demonstrate a sound appreciation of current strategic management concepts

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Resources & Capabilities

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  1. International Business Strategy LON301BUS Resources & Capabilities Unit: 4 Knowledgecast: 1

  2. Module Learning Outcomes • Demonstrate a sound appreciation of current strategic management concepts • Assess current developments in the organisational environment and alternative responses related to strategy

  3. Strategic Capability “Strategic capability is the resources and competences of an organisation needed for it to survive and prosper.” • (Johnson & Scholes 2008:95)

  4. Strategic Capability Four Typical Categories of Resources • Physical • Financial • Human • Intellectual

  5. Foundations of Strategic Capability

  6. Cost Efficiency EOS Cost Efficiency Supply Cost Experience Design

  7. Bases for Competitive Advantage • Porter’s 3 Strategy Approach • Price-based Strategy • Differentiation Strategy • Hybrid Strategy • Focused differentiation Strategy • Failure Strategy

  8. Capabilities for Sustainable Competitive Advantage • Value • Rarity • Robustness • Non substitutability

  9. Knowledgecast Summary • Demonstrate a sound appreciation of current strategic management concepts • Cost efficiency is potentially a source of strategic capability for both private, public and third sectors. • Assess current developments in the organisational environment and alternative responses related to strategy • What role do the differing management functions play in sustaining competitive advantage?

  10. Seminar Journal Review: Kumar, N. (2006) “Strategies to Fight Low Cost Rivals”, British Journal of Marketing In preparation for this seminar, please ensure you have read Kumar’s article and prepared answers to the following questions for discussion in the session. Q1. Identify the challenges existing businesses face from Low Cost Rivals (LCR) Q2. How should existing businesses develop their strategy to respond to LCR? Q3. Consider the formation of the strategy and identify the two options that Kumar recommends? Q4. Can you suggest any alternative options?

  11. Group Activity Assessment Preparation – Rehearsal You will have an opportunity to use this time to rehearse your presentation regarding the business environment of your case study organisation, which will be invaluable in preparing you for the first assessment. Ensure each member of the group understands and accepts their role and responsibilities.

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