Successful partnerships for the environment The Partnership with Banks

1. Successful partnerships for the environment The Partnership with Banks EcOrientconference June 7,2012 BIEL By RolaKhazen Senior Marketing advisor UNDP EE Programme

2. UNDP LEBANONENERGY & ENVIRONMENT • The UNDP Energy and Environment programme aims to help the country meet its Millennium Development Goals(MDGs), more specifically Goal 7, which relates to environmental sustainability, and all the international environmental conventions to which the Government of Lebanon is committed. • The programme collaborates with a variety of donors and partners, including NGOs, the private sector, and academia, to ensure that environment and energy considerations are mainstreamed into national agendas.

3. UNDP E&E and the Private Sector • UNDP Strategic Plan: Support to equitable and sustainable economic growth through the Private Sector  Achieve development goals, MDGs, and eradicate poverty • The private sector is a vital partner of UNDP to achieve objectives of the programmatic areas • UNDP’s Private Sector strategy is centered on Promoting Inclusive Market Development

4. E&E Private Sector partnerships Many partnerships with the PS have been done some of which: Libanpost MEDCO M&C Saatchi LBC, NTV Banks Other…

5. UNDP E&E Libanpost partnership • 90,000 outgoing mails with Energy Saving Tips • 22,000 Energy Saving brochures distributed

6. UNDP E&E MEDCO Partnership • “Energy Efficiency House Doctor: How to make your house energy-efficient and save money”. • First of its kind in the Middle East, this initiative helped home-owners reduce their utility bills, by offering them a free of charge, customized analysis of their household’s water and electric use patterns.

7. UNDP E&E MEDCO Partnership

8. UNDP E&E M&C SAATCHI Partnership • More than 3 million dollar worth communication campaigns implemented free of charge through partnerships with the media as well • 7 National corporate and tactical campaigns targeting the general public and specialized sectors • Campaign recall ranging between 72% and 75% • 85% of the Lebanese population willing to adopt energy saving measures • Development of newsletters ,websites for various EE projects

11. UNDP E&E Partnership with Banks • Banque du Liban (BDL) • Bank MED • BLF • Other

12. UNDP E&E Partnership with BDL • Under the direct guidance of the Ministry of Energy and Water and the Central Bank of Lebanon (BDL) • Development of new financing mechanisms for solar water heaters and the National Energy Efficiency and Renewable Energy Action (NEEREA)

13. NEEREA Consists of “Financing energy efficiency, renewable energy, or green building projects through Lebanese Banks with 0% interest rate and a repayment period of 5 years”

14. The Estimated Potential ..And Benefits This partnership will leverage investments of around 100 Million USD in the coming 5 years resulting in: • Direct money savings to the energy bill of beneficiaries • Direct money savings to EDL • Direct environmental benefits to Lebanon • Creation of new job opportunities • Creation of a national momentum in a new market

15. UNDP E&E with Bank MED • UNDP and Bank Med  signed   a Memorandum of Understanding to create an “Environmentally friendly village pilot project in a small Lebanese village” • Bank Med will be promoting the project through the establishment of the appropriate marketing and advertising campaigns; however, UNDP will be managing the execution of the project technically and financially and monitoring its implementation

16. UNDP E&E Partnership with BLFThe EARTH CARD UNDP, Banque Libano-Française and MasterCard partnered to launch a unique card on the Lebanese market made of ecofriendly material

17. UNDP - BLF Goal… • The goal of the UNDP partnership with BLF, is to enhance the environmental situation of Lebanon by engaging every citizen wishing to take part in this initiative. • Earth Card holders will help preserve the environment while using it to pay for purchases • A percentage of the profits generated by their card will be transferred to fund environmental projects in Lebanon which are managed by UNDP-Lebanon.

18. The Theme for 2012 The theme agreed on for 2011-2012 is: “Towards Sustainable Energy” This theme will change every year, The aim is to • Encourage cardholders to become eco-friendly. • Support environmental sustainability and education. • Support energy projects focusing on: • Energy saving. • Renewable energy. • Energy efficiency.

20. Environmental Projects “Towards Sustainable Energy” • A Competition was launched over a 5-year period to enable stakeholders to implement projects addressing energy and environment. • BLF and the UNDP invited stakeholders from the below groups to submit proposals that promote Green energy. • Eligible groups for proposal submission: • Youth groups. • Local communities. • National and local NGOs • Academic institutions including schools (private or public). • Charities.

21. Environmental Projects “Towards Sustainable Energy” A panel of experts reviewed the proposals to select the most promising ones for implementation within each year based on the following criteria

22. Evaluation criteria Achievability Innovation Relevance Target beneficiaries Measurability Sustainability 19 environment project applications were submitted

23. Winning Environmental projects LED lighting in college des St Coeur Batroun Center for Development Democracy and Governance Green Roof Project at Canadian Modern School located in Rashaya Alwadi Energy efficient street lighting in Assia Municipality-Batroun

24. UNDP and CSR • Finally with the pushing climate change threats, Corporate Social Responsibility CSR has become a major component in the corporate strategies of most advanced companies and businesses. • UNDP will always seek private sector partners which like to include CSR in their core businesses specially in the fields of Energy and Environment.

25. Thank you