1 / 6

Writing a Letter Providing Information

This letter provides the results of research on Glastonbury Hotels' plans to build hotels in the Asian market. It highlights the reasons for their interest in India and suggests investing in setting up hotels in South Asia.

montes
Download Presentation

Writing a Letter Providing Information

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Writing Clear, Effective Business Letters Writing a Letter Providing Information The Business Writing Centerhttp://businesswriting.com

  2. Focus on Three Tasks Prepare the reader to receive the information with understanding. Convey the information successfully. Write clearly and effectively.

  3. The Example Case Study The example letter is from Julie Castle, senior analyst at a management consulting firm, to Patrice McLaughlin, at Silverstein Hotels and Resorts. Patrice asked Julie’s firm to find out what they could about Glastonbury Hotels’ plans to build hotels in the Asian market. This letter contains the results of her research.

  4. Baney, Frank, & Plato, LLC 2 West Mill Creek, Tuliptree, IL 61700 ~ (815) 432-9322 October 1, 2015 Ms. Patrice McLaughlinSilverstein Hotels and Resorts 4326 Paradise Road Las Vegas, NV 89169 Dear Ms. McLaughlin: Standard Opening

  5. Introduce yourself. • Explain why the reader is receiving this now. • End by stating what is in the letter. I am Julie Castle, one of the analysts with Baney, Frank, & Plato, LLC. You asked our company to provide information about Glastonbury Hotels’ plans to expand into the Asian market. The results of our research follow. Prepare the Reader to Read with Understanding

  6. Glastonbury does plan to set up hotels in South Asian nations to tap into what they expect to be an increase in business and leisure travel. • Their primary interest is in India. They have described three reasons for their interest: • Since 1991, India has lowered import tariffs and allowed foreign companies to own businesses, encouraging companies such as Ford Motor Co. and General Electric Co. to boost their presence. That has lured more business travelers. • The Soffit Research Group forecasts that demand for rooms will rise 44 percent during the next three years, from the current 90,000 to 130,000. • Tourism has increased dramatically. India attracted 3.36 million tourists in 2008, or 24 percent more than a year earlier. The country earned $4.81 billion from tourists last year. • Based on our research, we believe that Silverstein should invest in setting up hotels in South Asia, especially in India. The market will have enough opportunities for both Glastonbury and Silverstein. • The full report of my research findings is attached. Please contact me at 815 432-9322 if you have any questions. • Break with a blank line to start the message. • State a conclusion up front. • Break after the conclusion and state the first main idea. • Break out lists. • Describe each list’s contents. • Indent lists and put blank space between the items. • After each list, put a blank line to close that section. • Refer to attachments. • End cordially with contact information. Convey the Information Successfully

More Related