1 / 9

Chapter 3 Your Window to the digital world

Chapter 3 Your Window to the digital world. Ku-Yaw Chang canseco@mail.dyu.edu.tw Assistant Professor, Department of Computer Science and Information Engineering Da- Yeh University. Your website. Hub of your digital marketing world Place of business A conversion engine for traffic

morag
Download Presentation

Chapter 3 Your Window to the digital world

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Chapter 3YourWindow to the digital world Ku-Yaw Chang canseco@mail.dyu.edu.tw Assistant Professor, Department of Computer Science and Information Engineering Da-YehUniversity

  2. Your website • Hub of your digital marketing world • Place of business • A conversion engine for traffic • Directly • Products and service info. • Online ordering • Indirectly • Brand info. / authority / reputation Digital Marketing

  3. Choosing your domain name • An IPaddress (IPv4) • 32位元 • Ex. 163.23.24.45 • Class A– Class E 5種等級 • 即將枯竭 • NAT（Network Address Translation） • Ex. 192.168.xxx.xxx Digital Marketing

  4. Choosing your domain name • IP v6 • 32位元位址擴展到128位元 • Ex:2001:0:9d38:6ab8:1c3b:1804:fe57:6de2 • Domain name • Assign human-readable names tonumeric addresses • dc.dyu.edu.tw -> 163.23.24.226 • nslookup / ping Digital Marketing

  5. Hosting – home on the internet • Different types • Shared hosting accounts • Virtual dedicated hosting • Dedicated hosting • Server co-location • Cloud-based hosting • Pay for the resources you use Digital Marketing

  6. Case Study • Italian foodie passion and digital – a perfect match Digital Marketing

  7. In-class Exercise • 為公司申請 • A domain name • Web hosting • 一年需要花多少費用? Digital Marketing

  8. The End Digital Marketing

  9. http://myname.pchome.com.tw/ Digital Marketing

More Related