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Unit 7 Internet, Intranet and Meanings. What is Web 2.0?. The term Web 2.0 was coined by Tim O'Reilly and Dale Dougherty, cofounders of the computer book publisher O'Reilly Media in 2004 (O'Reilly 2005). O'Reilly's (2005) definition of Web 2.0:
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What is Web 2.0? The term Web 2.0 was coined by Tim O'Reilly and Dale Dougherty, cofounders of the computer book publisher O'Reilly Media in 2004 (O'Reilly 2005). O'Reilly's (2005) definition of Web 2.0: Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that people use it, consuming and remixing data from multiple sources, including remixing by others, creating network effects through an "architecture of participation," and going beyond the page metaphor of Web 1.0 to deliver rich user experiences.
O'Reilly's "Core Competencies of Web 2.0 Companies" • Services, not packaged software, with cost-effective scalability • Control over unique, hard to recreate data sources that get richer as more people use them • Trusting users as co-developers • Harnessing collective intelligence • Leveraging the long tail through customer self-service • Lightweight user interfaces, dvelopment models, AND business models (2005)
What is the difference between Web 1.0 and Web 2.0? "The essential difference between Web 1.0 and Web 2.0 is that content creators were few in Web 1.0 with the vast majority of users simply acting as consumers of content, while any participant can be a content creator in Web 2.0 and numerous technological aids have been created to maximize the potential for content creation" (Cormode & Krishnamurthy 2008).
Web 2.0 Technological Aids • Blogs - Journal-themed web pages that are updated regularly. Some of the most popular blogs today are celebrity gossip blogs like TMZ and PereHilton (eBizMBA 2009). • Wikis - Open web pages, the contents of which any registered user can edit. The most well known wiki is Wikipedia, and online encyclopedia. • RSS ("Rich Site Summary" or "Really Simple Syndication") - allows users to subscribe to a page, usually news oriented, and receive alerts when that page is altered ("RSS" Webopedia). • Synchronous Messaging, or Instant Messaging (IM) - allows real time text communication between individuals (Maness 2006). Windows Live Messenger (WLM) and Yahoo! Messenger are two popular instant messaging vehicles. • Social Networking Sites (SNS) - allow users to interact through messaging, blogging and creating content (Stephens 2007). Facebook and MySpace are popular SNSs.
Stephen Abram (2005), former president of the Canadian Library Association: "Web 2.0 is probably the series title of the most important conversation of our age and one whose impacts can be truly transformational on a global scale." "Those libraries that block access to the newest applications are putting their technological presence into an 'impoverished' category."
Term first coined in “Service for the next-generation library” by Michael E. Casey and Laura C. Savastinuk -- Library Journal, 9/1/2006 • Casey and Savastinuk state : The heart of Library 2.0 is user-centered change. It is a model for library service that encourages constant and purposeful change, inviting user participation in the creation of both the physical and the virtual services they want, supported by consistently evaluating services. It also attempts to reach new users and better serve current ones through improved customer-driven offerings What is Library 2.0?
Wikipedia: A loosely defined model for a modernized form of library service that reflects a transition within the library world in the way that services are delivered to users. The focus is on user-centered change and participation in the creation of content and community. The concept of Library 2.0 borrows from that of Business 2.0 and Web 2.0 and follows some of the same underlying philosophies (2008). • Maness (2006): The application of interactive, collaborative, and multi-media web-based technologies to web based library services and collections.” • Holmberg,(2008): The change in interaction between users and libraries in a culture of new social participation Other Definitions
ILS consist of computerized integration of six key library functions: acquisitions, serials, cataloging, online catalog, circulation, and collection management (Rubin, 87). • Would not be possible without Online Public Access Catalogs (OPAC) Integrated Library Systems (ILS)
The Evergreen Project is highly-scalable software for libraries that helps library patrons find library materials, and helps libraries manage, catalog, and circulate those materials, no matter how large or complex the libraries • Evergreen, which first launched in September, 2006 in Georgia's PINES consortium, now powers over 300 libraries of every type -- public, academic, special, school, and even tribal and home libraries -- in over a dozen countries worldwide. Evergreen has an active community that participates in its coding, documentation, and direction of the project. The Evergreen Project
Scriblio (formerly WPopac) is an award winning, free, open sourceCMS and OPAC with faceted searching and browsing features based on WordPress. Scriblio is a project of Plymouth State University, supported in part by the Andrew W. Mellon Foundation. • Free and open source • Represents bibliographic collections — library catalogs and such — in an easily searchable, highly remixable web-based format • Leverages WordPress to offer rich content management features for all a library’s content • Don’t forget the free and open source part • Check out Scriblio on Flickr What Is Scriblio?
In September of 2009, The Nielsen Company (2009) reported that "time spent on social network and blogging sites accounted for 17 percent of all time spent on the internet in August 2009, nearly triple the percentage of time spent on the sector a year ago." • The three most popular social networking sites are Facebook, MySpace, and Twitter (eBizMBA 2009).
Social Networks May Be the Future of Libraries "Of all the aspects of Web 2.0, it could be that the social network and its successors most greatly mirror that of the traditional library. Social networks, in some sense, are Library 2.0. The face of the library's web presence in the future may look very much like a social network interface" (Maness 2006).
Social Networking Tools That Libraries Use • Discussion boards - online discussion sites • RSS feeds - allow users to subscribe to a page and receive alerts when that page is altered ("RSS" Webopedia) • Podcasts - preparation and distribution of audio files using RSS to the computers of subscribed users ("Podcast" Whatif) • Blogs - journal-themed web pages • Applications - plug-in extensions to a site that interact with users and access information (Secker 2008)
Library Related Facebook Applications • JSTOR Search • LibGuides Librarian • Facebook Librarian • Books iRead • Bookshare • COPAC Search • World Cat Search More apps can be found at http://lse.facebook.com/group.php?gid=2469777131 (Secker 2008)
Why Would a Library Opt Not to Join a Social Networking Site? • Privacy Concerns • Appropriateness of Using Social Tools in a Professional Manner • Time and Effort