Integrating Social Media at Live Events David Brull July 30, 2013 @ DaveBrull

1. Integrating Social Media at Live EventsDavid BrullJuly 30, 2013@DaveBrull

2. Integrating Social Media at Live Events Learning Objectives for Today • What is Social Media • Channels Available • How to Start • Uses at Live Events

3. Integrating Social Media at Live Events Social Media is…. USER GENERATED CONTENT!

4. Integrating Social Media at Live Events Social Media Today • 91% of online adults use social media • Facebook is the number one social marketing tool for brands at 83% (88% target for 2014), followed by Twitter at 53% (target 64% in 2014) (source: AllTwitter) • 57% of marketers acquired customers via blogging • 74% of brand marketers saw an increase in website traffic after investing just 6 hours per week on social media • 76% of corporate marketers plan to increase their use of YouTube or other video marketing

5. Integrating Social Media at Live Events • Every minute of the day: • 100,000 tweets are sent • 684,478 pieces of content are shared on Facebook • 2 million search queries are made on google • 48 hours of video are uploaded to YouTube • 47,000 apps are downloaded from the App Store • 3,600 photos are shared on Instagram • 571 websites are created

6. Integrating Social Media at Live Events

7. Integrating Social Media at Live Events Channels Available Confused Yet?

8. Integrating Social Media at Live Events Getting Started “How are social media experts are like meteorologists? We are both just making it up as we go along.” – Jessica Levin, CMP @jessicalevin

9. Integrating Social Media at Live Events Social Media allows you to extend the life of an event… 365 engagement • Begin simple • Find your target audience • Start early • Provide relevant and useful content • Just as with leads, the show is not over when the floor closes

10. Integrating Social Media at Live Events Target Audience… • What platforms are they using • What content are they seeking on each one?

11. Integrating Social Media at Live Events

12. Integrating Social Media at Live Events • Twitter has over 500 million registered users, but just 140 million active users • 79% of US Twitter users are more like to recommend brands they follow • 67% of US Twitter users are more likely to buy from brands they follow • 57% of all companies that use social media for business use Twitter

13. Integrating Social Media at Live Events

14. Integrating Social Media at Live Events • There are 955 million active users on Facebook that spend an average of six hours and 35 minutes per month on the network (desktop only) • In any given week, less than 0.5% of Facebook fans engage with the brand they are fans of. (Source:Marketing Science) • 20% of Facebook users have purchased something because of ads or comments they saw there. (Source: Ipsos) • We are finding that 50 percent of smartphones are actually connecting to Facebook every hour of every day. (Source: AllFacebook) • Facebook has 232 million users in Europe, 222 million in North America, and 219 million users Asia. (Source: AllTwitter)

15. Integrating Social Media at Live Events

16. Integrating Social Media at Live Events • 61% use LinkedIn as their primary professional networking site • 81% of LinkedIn users belong to at least one group • 42% of users update their LinkedIn profile information regularly • 82% are aware there are ads on LinkedIn • 60% of users have clicked on an ad • 90% of users find the site to be useful

17. Integrating Social Media at Live Events

18. Integrating Social Media at Live Events • Facts on Mobile • Mobile now accounts for 10% of internet usage worldwide (this has more than doubled over last 18months) (The Next Web) • 1.08 of the world’s 4 billion mobile phones are smartphones • Apple and Android represent more than 75% of the smartphone market • 7.96% of all web traffic in the U.S. is mobile traffic. That number skyrockets to 14.85% in Africa, and 17.84% in Asia — up 192.5% since 2010 • There are over 1.2 Billion people accessing the web from their mobiles • Over 300,000 apps have been developed in the past 3 year

19. Integrating Social Media at Live Events Mobile

20. Integrating Social Media at Live Events Blogger & influencer Integration Develop and deepen relationships with new and existing influencers

21. Integrating Social Media at Live Events Blogger & influencer

22. Integrating Social Media at Live Events Bring Social Media to Life Event participants enjoy visual displays of social media activity, specifically those which they can participate with

23. Integrating Social Media at Live Events Let the platforms work together….

24. Integrating Social Media at Live Events Integration Make your efforts part of your overall campaigns

25. Integrating Social Media at Live Events Final Thoughts • Only start what you can finish • Pick the platform that will connect you to your target audience • Make your efforts relevant to your target audience • Don’t forget the added benefit… the home audience

26. Integrating Social Media at Live Events Questions?