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Chapter 17 Global Consumer Culture

Chapter 17 Global Consumer Culture. Mackenzie Beard Staci Yamada. Western (particularly American) culture has a huge impact around the world, though people in other countries don’t necessarily ascribe the same meanings to products as we do.

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Chapter 17 Global Consumer Culture

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  1. Chapter 17Global Consumer Culture Mackenzie Beard Staci Yamada

  2. Western (particularly American) culture has a huge impact around the world, though people in other countries don’t necessarily ascribe the same meanings to products as we do. • New products, services, and ideas spread through a population. Different types of people are more or less likely to adopt them.

  3. Memes Meme: an idea, behavior, or style that spreads from person to person in a culture. • Acts as a unit of carrying cultural ideas, symbols or practices, which can be transmitted from one mind to another • Memes that survive are distinctive and memorable

  4. Article – “High schoolers banned for tebowing” • In Long Island, 4 high school athletes suspended for Tebowing • Tim Tebow’s display of his devotion to his Christian faith • Suspended for clogging the hallway, not for bringing religion to school • Superintendent Nancy Carney, reported receiving hate mail • Students have been Tebowing all week • The incident saw about 40 students engaging in Tebowing

  5. “Tim Tebow: The Meme that Won’t Die” • SNL clip • “tebowing” became globally recognized as an American football meme • Mainstream media buzz doesn’t seem to be stopping • After the win against the Steelers, Twitter responded with record peak of 9,420 tweets per second • 2nd most tweet-per-second in history

  6. “TEBOWING” Tebowing: the act of getting down on one knee and praying, even if everyone else around you is doing something completely different. • A creation of a culture… • tebowing.com

  7. Tebowing was not the first meme… • Planking • Owling More recently… Angelina Jolie’s leg – “leg bombing”

  8. Discussion • Do you know of anyone who hasn’t heard of “tebowing”? • Have any of you participated in any type meme? Tebowing, planking, owling, etc.

  9. Reality Engineering • Reality Engineering: Marketers appropriate elements of popular culture and convert them for use as promotional vehicles • Tebowing apparrel • Tebowing has its own Twitter • Tebow ads: • FRS energy drink • Jockey’s Stay Cool underwear • Fastest selling collection in company’s 135 year history

  10. Fashion Cycle • Owling Mega meme of the moment • “Tebowing = the meme that will never die”

  11. Fashion Life Cycles • Introduction Stage: small # of fans begin “tebowing” • Acceptance Stage: “Tebowing” has increased visibility • Regression Stage: “Tebowing” reaches stage of social saturation • Tebowing around the world

  12. Discussion • Classic or fad? • Fad-to-Franchise • Life span: 1- 5 years • Demographics: all

  13. Sources • http://mashable.com/2012/01/14/tim-tebow-meme/ • http://www.youtube.com/watch?v=nWQgeFiCWMQ &feature=fvst • http://www.youtube.com/watch?feature=player_embedded&v=yRcGdTUSCQI • http://www.5min.com/Video/Owling-Mega-Meme-of-the-Moment-517131429 • http://www.tebowing.com

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