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Alcohol Beverage Labeling in the United States

Alcohol Beverage Labeling in the United States. William H. Foster Assistant Administrator, Headquarters Operations March 8, 2008. What’s in a name (label)?. truthful and accurate information to describe the contents not misleading. TTB’s A uthority to R egulate.

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Alcohol Beverage Labeling in the United States

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  1. Alcohol Beverage Labeling in the United States William H. FosterAssistant Administrator, Headquarters Operations March 8, 2008

  2. What’s in a name (label)? • truthful and accurate information to describe the contents • not misleading

  3. TTB’sAuthority to Regulate TTB derives authority to regulate labeling and advertising of alcohol beverages from the Federal Alcohol Administration Act of 1935 (FAA Act).

  4. Prior Label Approval • Before an alcohol beverage may enter interstate commerce in the United States, the producer, bottler, or importer must first obtain a Certificate of Label Approval (COLA) from TTB • Submissions are paper or electronic • Some products may require formula approval or sample submission

  5. FAA Act Provisions • Prevent consumer deception; • Provide the consumer with adequate information as to the identity and quality of the products; and • Prevent statements or representations which are false or, irrespective of falsity, are likely to mislead the consumer.

  6. COLAs processed

  7. Electronic COLAs 2001-2007

  8. Paper COLAs 2001-2007

  9. Applications for Labels for Imported Wine TTB Received in 2007 87% of all label applications are for wine In 2007, • 68,578 applications were received for imported wine • 42% were for wine from France • 21% were for wine from Italy, followed by Spain, Australia, Argentina, Germany, Chile, and South Africa

  10. What’s new? • Allergens • Serving facts • American viticultural areas

  11. Allergen Labeling TTB published two rulemaking documents to implement the Food Allergen Labeling and Consumer Protection Act. Interim Rule: • Voluntary allergen labeling according to specific temporary guidelines. Notice of Proposed Rulemaking: • Proposes mandatory allergen labeling of all alcohol beverages.

  12. TTB Serving Facts Proposal In response to a petition and an industry member request, TTB proposed: • Mandatory statement of alcohol content on all alcohol beverage labels. • Mandatory “Serving Facts” panel on all alcohol beverage labels may appear anywhere on the container. • New reference serving sizes for wine, distilled spirits, and malt beverages. • A three year transition period if the proposal is adopted.

  13. Proposed Serving Facts Panel Sample panel where the alcohol content is expressed elsewhere on the label: Proposed linear display for containers with a volume of 50 mL or less:

  14. Other Proposals Revision of American Viticultural Area Regulations • Part of our transparent system of designating distinctive grape growing areas. • Addresses the effect on established brand names. Modification of Mandatory Label Information • Conforms the TTB wine labeling regulations to the recent agreement reached by members of the World Wine Trade Group.

  15. Rulemaking Process • TTB is analyzing all comments submitted in response to these proposals before drafting Final Rules. • All ideas presented in the comments will be considered.

  16. Alcohol Beverage Labeling in the United States http://www.ttb.gov

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