1 / 13

Lesson 12 // Banner Ads

Lesson 12 // Banner Ads. WHAT IS A BANNER AD?. Also known as web banner is an online advertisement. It entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser.

morton
Download Presentation

Lesson 12 // Banner Ads

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Lesson 12 // Banner Ads

  2. WHAT IS A BANNER AD? • Also known as web banner is an online advertisement. • It entails embedding an advertisement into a web page. • It is intended to attract traffic to a website by linking to the website of the advertiser. • It is usually made up of flash animation, sound & video to maximize presence. • It is normally in a high-aspect ratio shape (i.e. either wide and short, or tall and narrow) hence the reference to banners. • Banner ads help in building a brand. • Affiliates earn money usually on a CPC (cost per click) basis. For every unique user click on the ad, the affiliate earns money.

  3. WHAT DRIVES BANNER ADS? • An increasing number of people are spending time online. • Average amount of time spent online is increasing. • So advertisers are motivated to get in front of these users.

  4. WHAT DRIVES BANNER ADS? Indication: Increasing number of people spending time online.

  5. WHAT DRIVES BANNER ADS? Indication: How effective ads on the internet are.

  6. TYPES OF BANNER ADS POPULAR TYPES OF BANNER ADS • Simple Banners • Expandable Banners • Multi-panel Banners

  7. TYPES OF BANNER ADS SIMPLE BANNERS • No expansion • Minimal animation • Strong call to action at the bottom “click here to shop” • Small file size (normally 40-50Kbs) • Can see same ad in different sizes on different websites • Example: http://www.yahoo.com/

  8. TYPES OF BANNER ADS EXPANDABLE BANNERS • Start out like simple banner ads with text animating in for example • Extra punch of expansion normally happens after user interacts with it (hovers for example) • Interactivity helps engage user to click to go to website • Example: http://www.youtube.com/watch?v=t9mXkI5SNo0

  9. TYPES OF BANNER ADS EXPANDABLE TAKEOVER BANNERS • Take over most of the user’s screen for a very immersive experience • Expand on their own as soon as the page loads – they don’t wait for user interaction • Not allowed on all websites because they might be disruptive to users who don’t want to see ads at all • Example: http://www.youtube.com/profile?feature=iv&user=ninjaunboxing2&annotation_id=annotation_177679

  10. TYPES OF BANNER ADS MULTI-PANEL BANNERS • Example: http://www2.mediamind.com/creative_zone/Hermes_LeMonde_11909745/index.html

  11. BEST PRACTICES FOR BANNER ADS • Define goals: • Want user to view ad and click? • Or spend time interacting with ad? • Stick to publisher requirements • Ex: 40K file size • 3px border • Have a prominent call to action (distinct & standing out from design): • Click here • Or roll over for more • Call to action should not come in late - user might have left • Maximize hot spot (expand beyond click here button) - perhaps entire surface area of ad • Have highly optimized images (small size yet good resolution)

  12. BANNER AD DIMENSION EXAMPLES

  13. WHAT TO PROVIDE TO CLIENT • Folder that contains: • File.fla • File.swf • File.html • Static gif image of last frame

More Related