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Circus Circus

Circus Circus. Micheal Douglas Heather Griffin Justin Thomas Jeff Younger Travis Wylie. Major Industry Players. Industry make up Hilton and ITT Mirage Resorts MGM Grand Hotel/Casino. Operations. Luxor Egyptian-themed hotel and casino Opened in 1993 to 10,000 people

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Circus Circus

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  1. Circus Circus Micheal Douglas Heather Griffin Justin Thomas Jeff Younger Travis Wylie

  2. Major Industry Players • Industry make up • Hilton and ITT • Mirage Resorts • MGM Grand Hotel/Casino

  3. Operations • Luxor • Egyptian-themed hotel and casino • Opened in 1993 to 10,000 people • Connected to the Excalibur • After $439.8 million in renovations: • 4,425 hotel rooms • New casino space • Five themed restaurants

  4. Operations • Excalibur • Opened in 1990, took 294 million to build • Medieval castle • Drawbridge, moat, 4 castle walls, jugglers, peasants, serfs, etc. • 23% of the organizations revenues

  5. Operations • Circus Circus – Reno • The Silver City Casino • Slots-A-Fun • 50% of: • Silvery Legacy (Reno) • Monte Carlo (Las Vegas) • Grand Victoria Riverboat Casino (Illinois)

  6. Joint Ventures • Currently engaged in three joint ventures • Mirage Resorts • Monte Carlo • Hyatt Development Co. • The Grand Victoria • Eldorado Limited • Silver Legacy • Also a fourth • Penetrate Canadian Market

  7. New Ventures • Mandalay Bay • $950 Million • Three other casino projects • Detroit, Michigan • Along the Mississippi Gulf • Atlantic City

  8. SWOT Analysis Strengths • Financial power • Established and well known name • Wide range of entertainment choices • Established outside of Las Vegas as well as within • Coupled with other hotels and casinos • Strong partnerships

  9. SWOT Analysis Weakness • Positioned in saturated markets • Possible legal issues • Revenues were down 35% in 1997 at the Luxor and Circus Circus

  10. SWOT Analysis Opportunities • Expansion into other areas of the country • Growing gambling market • Family appeal • Other partnerships and joint ventures • Constant Renovation

  11. SWOT Analysis Threats • Large Competitors • Hostile acquisition • Compliance with all extensive and intensive gaming regulations • Possible failure in other endeavors (Detroit, Atlantic City, and along the Mississippi Gulf)

  12. Questions ?

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