Lunch & Learn: How Brands can leverage GDSN and GS1 Source to meet 1169 Food Information Regulations

Lunch & Learn: How Brands can leverage GDSN and GS1 Source to meet 1169 Food Information Regulations Monday March 24, 2014 – 1230-1330 Malcolm Bowden – GS1 Rodrigo Fernández Gil - EDICOM

EU regulation 1169 – more detail Brands who sell in Europe must ensure online information matches what is on the product label. SAME as of Dec. 2014

GDSN & GS1 Source – a single solution GDSN - enabled Retailer GDSN GDSN - enabled Supplier/Brand (Network of B2B Services) SUPPLY CHAIN & CONSUMER DATA SUPPLY CHAIN& CONSUMER DATA SUPPLIER CHAIN DATA + CONSUMER DATA GDSN - enabled Retailer Shopping site CONSUMER DATA ONLY Non GDSN - enabled Supplier/Brand GS1 Source (Network of B2C Services) CONSUMER DATA ONLY CONSUMER DATA ONLY Non GDSN - enabled Retailer Shopping site

How brands can leverage GDSN/GS1 Source to meet the EU 1169 Regulation

The GS1 Source

Introduction GS1 Source is a framework for businesses to share product information with customers through web and mobile applications. It is standards-based, scalable and interoperable. Companies can use GS1 Source to share information about their products in the cloud. Application developers can then integrate this product data in their web and mobile applications.

G L O B A L I N D E X Additional Data Additional Data Aggregator- Aggregator 3rdParty Content 3rdParty Content Non-Brand Data Non-Brand Data

TheCompany Experience Developingsolutionssince 1995. Solutions & Services EDI/E-Invoicing | Datapool | Data Integrator Specialization Focusedon data exchange and integration as Software as a Service. A global Company More than 11,000 clients, offices in 8 countries and a team of more than 300 professionals… GS1 Partner AccreditedDatapool and Aggregatortooperatewithinthe GDSN and GS1 Source Networks

EU 1169 Regulation

How brands can leverage GDSN/GS1 Source to meet • EU 1169 Regulation

Step 1. Data Gathering Analysis Vendorswillanalyzetheirproducts in ordertoextractthefoodinformation Collaboration Tipicallythisanalysisisperformedbyspecializedlaboratories Data Format Laboratoriesprovidethefoodinfoaccordingtothelabellayoutespecifications. Pdforexcel files are thetypicalformats in whichLaboratoriesprovidethefoodinfo

G L O B A L I N D E X 2. GDSN/GS1 Source Framework GDSN Data Pool Data Pool GDSN Vendors Additional Data Aggregator Aggregator 3rdParty Content Non Brand Data Non Brand Data

Step 2. FoodInfoPublication Data input Vendorshavedifferentoptionsforupdatingtheirproductinfo: -Publishing thisinfothroughtheirdatapool in the GDSN -Using 3rd partysolutionstopublishthe data directly in the GS1 Source Data input options Data input can beperformed: -Manually, bypopulating web forms -Automatically, byintegratingvendorsystemswiththeDatapool/Aggregator

Step 3. Data Availability. TheConsumer View. Aggregator

Step 3. Data Availability. TheConsumer View. Productinfo

Step 3. Data Availability. TheConsumer View. QR code Additionalinfo can be placed ontheproductbyusing QR codes. Marketing, promotions, instructions, etc.

Step 3. Data Availability. TheConsumer View. Apps Mobile applicationdevelopers can accesstheinformationpublishedbythevendorsthroughthe GS1 Source Data Notonlyproductinfo, butimages, videos, instructionmanuals, etc are availablethroughthe GS1 Source Availability Data isavailable 24/7. Aggregators are fully interoperable ensuringthecorrecttransmission of theinfo in a timelymanner

Step 4. Data sync Updates Vendorupdatesontheproductinfo are available online fortherest of consumersthroughthe GS1 Source Framework. GSDN-GS1 Source Generally, Datapools (GDSN) willbeconnectedtoAggregatorsforsharingtheproductinformation in thecontext of GS1 Source. Online stores Online stores can simplifytheirdevelopments and proceduresbybecomingconsumers in the GS1 Source

Key Features

Key features Data Quality Data mustbeverifyed in ordertoensurecompleteness and correctness Integration Files Simplifyingtheintegrationtaskbyprovidingflexibilitywiththefileformat HTML Generation Addedvaluefor online retailers: no internaldevelopments VendorOnboardingCapabilities The date isclose. Havingthetechnicalsolutiondefined (GDSN(GS1 Source)), itis time to define and managetheonboardingprojectprovidingthenecessaryresourcesforonboardingvendors and meetingambitious target dates.

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Lunch & Learn: How Brands can leverage GDSN and GS1 Source to meet 1169 Food Information Regulations