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The Global launch of Kick TB took place at the Union Conference in Mexico during

The Global launch of Kick TB took place at the Union Conference in Mexico during Nov 2009. Phase 1 is two years The Kick TB campaign seeks to create awareness on TB by fusing soccer and social mobilisation to create a platform through which appropriate TB appropriate messages are

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The Global launch of Kick TB took place at the Union Conference in Mexico during

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  1. The Global launch of Kick TB took place at the Union Conference in Mexico during Nov 2009. Phase 1 is two years The Kick TB campaign seeks to create awareness on TB by fusing soccer and social mobilisation to create a platform through which appropriate TB appropriate messages are conveyed. Specifically, the campaign aims to: • Increase in case detection • Increase in TB treatment adherence and Increase in TB cure rate especially in rural areas • Increase in self-efficacy Target Audience: School learners between 5 and 13 years. Approximately 115,000 learners drawn from health promoting schools across South Africa. Special attention will be given to schools in the 18 priority districts identified by the NDoH for accelerated interventions and high burden TB communities.

  2. 1. Kick TB Soccer Ball 2. TURBO BOOTS Mascot epitomises all that is healthy, positive and exuberant. 3. Kick TB DVD 4. Kick TB Song 5. Kick TB Promotional Truck

  3. MC – Health Promotional focal point / Governing Body representative / • Turbo Boots • Opening prayer / National Anthem (2 Minutes) • Welcome (Principal) (5 Minutes) • Purpose of the day (District TB Coordinator) (5 Minutes) • Screening of the DVD (7Minutes) • Activities: Red card / Green card Q & A session (10 Minutes) • Item by learners: Drama/song/dance etc (7 Minutes) • Poster awards ceremony (3 Minutes) • Kicking activity (15 Minutes) • Closing remarks / Vote of Thanks for Partners (5 Minutes) • Tree planting ceremony

  4. Poster Competition TB Passport to Health

  5. The Kick TB campaign aims to leave a long-lasting legacy of TB awareness and knowledge. Ways to sustain the day’s excitement include the following: • TB Friday • Turbo Boots Cut-out Figure • Floating Trophy: Turbo Boots Cup of Heroes

  6. External M&E expert commissioned • Literature Review • Base line study • Focus Groups • Case finding statistics

  7. Putting Kick TB on your CSI agenda • Helping us reach more than 115 schools • Adopting a community • Investing in phase 2: Mines and Correctional facilities

  8. Archbishop Tutu Minister Motsoaledi

  9. One child; one ‘life-saving’ soccer ball!

  10. Ramona Baijnath • Director: Advocacy Communication & Social Mobilisation • National Department of Health • Mobile: 082 06688 99 • baijnr@health.gov.za or ramona_baijnath@yahoo.com • Visit: www.kicktb.co.za

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