The Importance of Networking and Policy Making in the Danube Area with Special Regard to Tourism

1. The Importance of Networking and Policy Making in the Danube Area with Special Regard to Tourism Dr. Andrea Nemes Director General Tourism and Catering Department

2. Table of Contents • DATOURWAY • Hungarian Tourism Development Strategy • Common Goals • Emerging Role of DMOs • Networking and Cross-border Cooperation

3. Developing a common tourism strategy for the Danube region

5. New Tourism Development Strategy of Hungary (2011-2020) • Revision of the National Tourism Development Strategy (2005-2013) • Focusing on the priority areas with direct Governmental effect • Changed economic environment • In accordance with: • New Széchenyi Plan • EU 2020 strategy

6. Strategic Objectives

7. Strategic Objectives bjectives

8. Common Principles with • Focusing on health and active tourism • SMEs play vital role in the tourism industry • Development of water tourism • Environmental awareness • Establishment of DMOs • Cross border co-operation

9. The Destination Management Organisation(DMO) • Tourism Destination Management - public-private partnership in the tourism institution-system • Co-operation - based on voluntary partnership of tourism entrepreneurs, civil organisations and local municipalities • Objective- to make more attractive and functional the local area/sub-region/region/country as a tourist destination • Partners - accommodation, restaurants, travel agents, guides, attractions, local residents’ cultural, ecclesial, etc. associations

10. Task of DMOs • Local level • Organising cooperation of local tourism stakeholders • Developing local tourist product • Collecting data of local tourist supply and provide information services for tourists • Monitoring local tourism performance • Participating in sub-regional cooperation

11. Task of DMOs • Sub-regional level • Organising cooperation of tourism stakeholders • Designing and implementing domestic marketing actions • Collecting data of tourist supply and forwarding them to regional/ national database • Monitoring sub-regional tourism performance • Participating in regional cooperation

12. Task of DMOs • Regional level • Promoting collaboration of stakeholders • Preparing tourism development strategy • Designing and implementing domestic marketing campaigns • Monitoring the implementation of regional tourism strategy • Cooperating with other regional bodies involved in tourism

13. Task of DMOs • National level • Participating in implementation of the National Tourism Development Strategy • Carrying out surveys on tourism demand, supply, the socio-economic and environmental impacts • Implementing international marketing campaigns together with regional DMO-s

14. Task of DMOs • Participation in international tourism research and projects • Monitoring the performance of tourism on the national level • Operating national tourism database

15. International Cooperation • Involvement in international organisations • UNWTO, OECD Tourism Committee, EU Tourism Unit • Governmental cooperation between Hungary and other countries participating in DATOURWAY • Slovakia: • V4 cooperation in tourism marketing • Discussion on tourism related issues in Intergovernmental Joint Committee for Cross-Border Cooperation

16. International Cooperation • Croatia: • Croatian-Hungarian Joint Working Group on Tourism • Hungary-Croatia IPA Cross-border Cooperation Programme • Serbia: • Serbian-Hungarian Joint Working Group on Tourism • Romania: • Romanian–Hungarian Tourism Joint Committee

17. Ministry for National Economy Tourism and Catering Department Dr. Andrea Nemes Director General Email: andrea.nemes@ngm.gov.hu Thank you for your attention!