C. Kim Chapman Extension Animal Scientist

1. BEEHIVE MASTER BEEF MANAGER PROGRAM – MEETING THE EDUCATIONAL NEEDS IN RISK MANAGEMENT OF UTAH BEEF PRODUCERS C. Kim Chapman Extension Animal Scientist

2. Curriculum-based Programming • Allows development of better rapport between producers and Extension faculty • Allows for more in-depth programming • Provides an opportunity to measure impacts over an extended time and over extended subject matter

3. Program Genesis • Originally developed and funded as a Beef Quality Assurance (BQA) Pilot project through NCBA • Piloted in two counties with about 30 producers • Scope needed to expand to cover more areas than just BQA

4. Program Genesis • Need for a multi-disciplinary approach was identified • Modifications were implemented • Program was expanded to three new geographic regions in Utah & offered to a larger producer pool in the pilot locations

5. Teaching Team • C. Kim Chapman, Project Director – Breeding & Genetics/Ranch Business Planning • Dale ZoBell, Co-Project Director – Nutrition • Bruce Godfrey – Risk Mgmt./Ranch Mgmt. • Dillon Feuz – Marketing • Clell Bagley – Animal Health • Roger Banner – Natural Resource Mgmt. • County Faculty – Locally-Targeted Issues & Local site coordination

6. Program Objectives • Introduce cattle producers to the concept and types of risk. • Teach producers how to recognize different types of risk in their operation. • Provide producers with tools which assist them in managing risk and implementing Best Management Practices in their operation.

7. Methodology • Support from local county-based Extension faculty is essential • Advertising • Past Extension participants • Direct-mail pieces • Newsletter articles • State Cattlemen’s Association Participation

8. Initial Meetings • Timely production topic of interest (carrot) • Introduction to Risk • Right Risk™ educational software • Producers assess their educational needs/ establish “Curriculum Priorities”

10. Curriculum Development • Establish site-specific educational priorities • Reference Materials • Cow-Calf Management Guide & Cattle Producers Library

11. Curriculum Development • Reference Materials • Team-developed Materials

12. Program Delivery • Workshop Series • Monthly (3-5 per site) • According to producer’s schedules • Taught by one or more team members

13. Producer Participation • More than 70 cattle producers • Management of >27,500 head • 18 workshops have been held to date in five teaching sites

14. Program Evaluation • Pre- & Post-Workshop Evaluations • Self-assessed understanding • Immediate impacts to workshop presentations • Statistical Analysis • T-test: Two sample assuming unequal variance

15. Pre/Post Evaluation Results • Significant increases in understanding occurred in nearly all topics taught. (P<0.05) • Individual implementation will be evaluated at a future time to measure long-term impacts

16. Program Evaluation • I-Clicker • Interactive Electronic evaluation • Each producer logs his/her answers to topic-specific questions • Provides for very dynamic sessions

17. Conclusions • The BMBM program is an effective avenue to convey risk management information to cattle producers. • The greatest strength of the program is that producers establish the curriculum in accordance with their educational needs relative to the perceived risks on their own operations.

18. Special Thanks!

19. Questions???