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Welcome presentation for new and prospective distributors, providing company overview, product line details, features, benefits, applications, marketing strategy, and value added. Learn about concrete sealers and cleaners for various surfaces.
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WELCOME TO STONE TECHNOLOGIES • Purpose • Company Overview • Product Line Overview • Product Features and Benefits • Applications and Markets • Marketing Strategy • Value Added • Distributor Orientation
Purpose: The purpose of this presentation is to welcome new and prospective distributors as well as relay company, product, sales and marketing information.
Company Overview Stone Technologies, Corp. is located in Cleveland, Tennessee, USA and is a registered corporation with the state of Tennessee. The company was founded in 1999 by the owner and President, Michael Parry. Michael has an honors degree in chemistry and almost 40 years experience in chemical formulation in a multitude of different industrial applications. The company’s product line falls into the following two categories; • Sealers and Cleaners for concrete, masonry, mortar, stucco and brick. • Sealers, Cleaners and Enhancers for all types of natural stone surfaces including marble, granite, slate, limestone, travertine and terrazzo. These products can be used on all types of interior and exterior surfaces and are marketed to both commercial and residential applications.
Product Line Overview: • Concrete Sealers X-1 and X-2 are permanent silicate based deep penetrating sealers and areour highest volume sales products we offer. • Concrete Sealers X-3 is a special blend of polysiloxanes that can be used alone or in addition to X-1 or X-2 for double protection. • Concrete Sealers X-4 and X-5 are special UV resistant acrylic copolymer blends to enhance decorative or colored concrete. • Eco Concrete Etcher is a water-based, biodegradable, concrete etching and cleaning solution. • Concrete Cleaner #1 is a highly concentrated product which can be used to clean and degrease concrete, masonry, bricks, stone, mortar and stucco.
Products Features and Benefits: Concrete Sealers X-1 and X-2 are permanent silicate based deep penetrating sealers and areour highest volume sales products we offer. Here are the basic benefits (see website for complete benefits): X-1 • Penetrates to chemically react with and densify the new or existing smooth finished concrete surfaces. • Create a vapor barrier • Make surface stain and chemical resistant X-2 (Concentrated X-1 with similar properties) • Penetrates to chemically react with and densify aged or porous concrete surfaces.
Markets and Applications: Concrete Sealers X-1 and X-2 have a wide range of possible uses. The following is just a partial list: • Commercial: Manufacturing floors, Driveways, Parking Lots etc. • Governmental: Airport Runways, Hangars, Parking Lots, Roads, Bridges etc. • Institutional: Universities, Hospitals etc. • Aquatic: Dams, Locks, Docks, Ponds, Aqua Farms etc. • Residential: Basements, Driveways, Patios, Garages etc.
Marketing Strategy: Concrete Sealers X-1 and X-2 Concrete is to be portrayed as an UNFINISHED PRODUCT and is INCOMPLETE without our products.They are to be marketed as ESSENTIAL and FUNDAMENTAL protection for any concrete surface that is exposed to the wear and tear of any kind of traffic, hazardous chemicals as well as the deteriorating effects of natural elements such as weather, especially freezing and thawing. X-2’s market focus should be on refurbishment of existing aged, weathered or worn concrete surfaces. It’s concentrated formulation is better suited to porous concrete applications.
Product Features and Benefits: Concrete Sealers X-3 is a special blend of polysiloxanes that when applied to a concrete surface exhibits the following benefits (see website for details): X-3 • Bonds with the concrete to make a water repellent surface • Make surfaces stain resistant • Seal hairline cracks to improve weather resistance • Use in addition to X-1 / X-2 for double protection
Markets and Applications: Concrete Sealers X-3 have a wide range of possible uses. The following is just a partial list: • Commercial: Driveways, Parking Lots, Walkways etc. • Governmental: Airport Runways, Parking Lots, Bridges etc. • Institutional: Universities, Hospitals etc. • Aquatic: Dams, Locks, Docks, Ponds, Aqua Farms etc. • Residential: Basements, Driveways, Patios, Garages etc. Marketing Strategy: Concrete Sealer X-3 is a high quality, silicone based treatment that is cost effective and competes well in the marketplace.
Product Features and Benefits: Concrete Sealers X-4 and X-5 are special UV resistant acrylic copolymer blendsthat are usually applied to stamped, decorative or colored concrete. We recommend the addition of Stone Grip to these products in most applications. X-4 - X-5: • Forms a high-gloss finish (X-5 leaves a satin finish) • Bonds with the concrete to protect it and make it water repellent • Make surfaces repellent to stains and chemicals etc. • Non-yellowing and UV stable
Marketing Strategy: Concrete Sealers X-4 and X-5 produces a high-gloss finish (X-4) or satin finish (X-5) that enhances and protects the appearance of all types of concrete pavers, concrete structures and driveways. They are well suited for practical as well as decorative applications such as: • Commercial and Residential: Any concrete, aggregate, cinder block, brick/paver surface that requires a decorative or easy to clean and dust free finish. Also it is a must for protecting stained concrete surfaces to eliminate dye abrasion.
Value Added: • Value Added means that any service you add to your sales offerings can have a big impact on sales, marketing and revenue such as: • Increased profitability • Differentiate your company from other “resellers”. • Versatility • Larger Product/Service Offering • Help to Build Brand Loyalty
Value Added Opportunities: • Sealer Application – Professional Application Service • Cleaners and Etchers – Cleaning and Prepping Surfaces. • Refurbishing – Grinding and Polishing aged floors that are pre-treated with X-1 or X-2 to create a harder, smoother surface that is more aesthetic and easier to clean. • Dyes – Create artistic flooring color finishes.
Distributor Information: Agreement Terms: • Our agreements are for one-year terms unless otherwise negotiated. • There will be minimum sales goals for each market that must be achieved to be eligible for agreement renewal. • Please read your agreement for all other pertinent details. Website • Our website: stonetechnologiesinc.com • Certified distributors info shall be published on the contacts page. • Please familiarize yourself with the website as most information can be found there. Please don’t hesitate to contact us with any questions. Michael Parry – PresidentDon Widman - Sales Manager Asia