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Researched Argument: Government Regulations on Unhealthy Food Advertisements for Children

Researched Argument: Government Regulations on Unhealthy Food Advertisements for Children. By Stephanie Dye Texas Tech university. Introduction.

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Researched Argument: Government Regulations on Unhealthy Food Advertisements for Children

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  1. Researched Argument: Government Regulations on Unhealthy Food Advertisements for Children By Stephanie Dye Texas Tech university

  2. Introduction • Thesis: The government should further regulate food advertisements aimed at children due to the negative effects they are having on children’s health by enticing them into purchasing products aired on television in an attempt to influence them to consume their product, this is all a result of the United States’ lax regulations.

  3. Healthy advertisements can positively impact a child’s health in addition to other tactics used in combat against unhealthy food advertisements • The consumer is proven to have purchased healthier foods based on the tax that was implemented. • “the unhealthy foods tax, which participants experienced as a 20% excise tax, led to several desirable changes in nutritional composition of the meal, with calories, calories from fat, and cholesterol all being reduced.” (Streletskaya et. al 19) • There is data that has been obtained from studies that supports the ability of healthy advertisements to have the strongest influence in contesting an unhealthy advertisement when counteracted against each other (Dixon et al. 1320).

  4. children, parents/caretakers, and advertisements all have a large voice and influence on a child’s eating behavior. • In a study conducted by concerning the influence between an advertisement and its support of innutritious foods, Dixon concluded that advertisements for junk food encouraged eating unhealthy junk foods by making it seem normal and acceptable (Dixon et. al 1319). • In proving the relationship between the direct influence a child has in incorporating a food into their diets, George Ginu conducted a study finding that 40% of children have majority if not all of the influence in what food is being purchased (99).

  5. The lax regulations for advertisements set by the United States allow children to become susceptible to more influential advertisements • Gantner provides data proving the unhealthy nature of the food advertisements that are shown during children’s television on Saturday mornings concluding that “more than 50 percent of the advertised foods fell into the category of fats, oils, and sweets in the U.S. Department of Agriculture’s Food Guide Pyramid” (Gantner 2). • The United States currently has very minimal restrictions on food advertisements that are geared towards children (Prevention Institute 1). • This lack of monitoring allows children to become more susceptible to these advertisements and therefore more likely to purchase these unhealthy products. The government should better restrict these advertisements in an effort to control what children are being exposed to.

  6. counterargument • Advertisements can be beneficial in influencing positive implications, there are many research articles over food advertisements effects on children. • Those advertisements can be utilized to influence children to make healthier choices or to unconsciously sway a child’s opinion in a negative manner. • These advertisements allow companies to promote their products in a positive light, however this does not include the factual information about their product.

  7. conclusion • These implications will hopefully encourage the United States government to better regulate food advertisements, especially those aimed at children. • In keeping children away from unhealthy influences, there is a chance for lower obesity levels and healthier lives. • This data will, I believe, significantly impact the health of children, and is detrimental in proving to the government that regulations need to be made, whether a tax on unhealthy foods or advertisement regulations, something needs to be done concerning this gap in protecting children.

  8. Works cited • Dixon, Helen G., Maree L. Scully, Melanie A. Wakefield, Victoria M. White, and David A. Crawford. “The effects of television advertisements for junk food versus nutritious food on children’s food attitudes and preferences.” Social Science & Medicine. 7.65 (2007): 1311-1323. EBSCO Host. Web. 12 June 2014. • Gantner, Leigh. “Food Advertising Policy in the United States.” Food Policy for Developing Countries: Case Studies. 4.1 (2007): 1-14. EBSCO Host. Web. 12 June 2014. • George, Ginu. “A Study on the Effect of Food Advertisements on Children and their Influence on Parents Buying Decision.” International Journal of research in Commerce & Management. 7.3 (2012): 92-106. EBSCO Host. Web. 12 June 2014. • Harris, Jennifer L., John A. Bargh, and Kelly D. Brownell. “Priming Effects of Television Food Advertising on Eating Behavior.” American Psychological Association. 4.28 (2009): 404-414. EBSCO Host. Web. 12 June 2014. • Nestle, Marion. “Food Marketing and Childhood Obesity — A Matter of Policy” New England Journal of Medicine. 354 (2006): 2527-2529. EBSCO Host. Web. 17 June 2014. • Prevention Institute. “Restricting Television Advertising to Children.” Prevention Institute for the Center of Health Improvement. 1.1 (2002): 1-4. EBSCO Host. Web. 17 June 2014. • Schwartz, Marlene B., Lenny R. Vartanian, Christopher M. Wharton, and K.D. Brownell, “Examining the Nutritional Quality of Breakfast Cereals Marketed to Children.” The Journal of the American Dietetic Association. 108.4 (2008): 702-705. EBSCO Host. Web. 12 June 2014. • Streletskaya, Nadia A.; Rusmevichientong, Pimbucha; Amatyakul, Wansopin; and Kaiser, Harry M. “Taxes, Subsidies, and Advertising Efficacy in Changing Eating Behavior: An Experimental Study.” Applied Economic Perspectives and Policy. (2013). 1–29. EBSCO Host. Web. 12 June 2014.

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