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State of Play 2018

Explore the performance of classical stations in public radio and delve into the role of classical music in the digital space. Discover how markets impact classical radio and learn about the offerings of public media organizations, networks, distributors, and independent producers.

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State of Play 2018

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  1. State of Play 2018

  2. Classical State of Play - 2018 • Classical’s role in public radio • Performance of classical stations • Do markets matter? • Into the digital space

  3. Public media’s classical service • 71 public media organizations offer an “all classical” service • 165 stations, 80+ streams, many translators • 65 organizations offer news and classical mix • 185 stations • Networks, distributors, and producers • WFMT, PRI, APM, NPR, PRX, NYPR • International broadcasters • Independent producers

  4. Grow the audience • At any classical station, large or small, program directors must strive to build audience loyalty, core composition and time spent listening. • TSL is driven by occasions of tune in. We want those listeners within our weekly cume to come back more often, returning for another listening occasion.

  5. But my market is different . . .

  6. Classical Music Rising is a project of the Station Resource Group www.ClassicalMusicRising.org

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