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Aurora Designs. Sittingbourne greyhound racing. Lets Introduce!. Cameron Lewis – CEO Kamaldip Panesar – Web & Graphic Designer Daniel Sheen - Web & Mobile Developer. Together we make Aurora Designs!. Brief. Aim to increase attendance to Greyhound Racing, targeting the under 25’s.
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Aurora Designs Sittingbourne greyhound racing
Lets Introduce! • Cameron Lewis – CEO • Kamaldip Panesar – Web & Graphic Designer • Daniel Sheen - Web & Mobile Developer Together we make Aurora Designs!
Brief • Aim to increase attendance to Greyhound Racing, targeting the under 25’s. • Expose and disprove misconceptions about Greyhound Racing and animal welfare. • Bring Greyhound Racing back to a wider public audience, and also gambling awareness.
Our Concept idea 2 • Greyhound Racer (Drop the Coin)- • We want people to interact via playing the game, this way it will keep them entertained and show them the facts, greyhound meaning and to show what the risk are with gambling, this will hopefully increase attendance numbers and let people know about the good facts, it will both fun and educating for under 25’s as research we did at arcade there are lots of under 25 playing on the machines this is showing on the questionnaire we did. Similar to the penny pusher you get at arcades
Chosen Concept – Which? Why? • Greyhound Racer concept chosen • Design thinking • Colors • Shapes • Size
So how does this relate to you • Win/ Lose Situation • Prizes • Money sent to Retired Greyhound Trust • Shows the risk of gambling
Future about this concept • Prices • Scale • Time • Production • Implementing
Thank you • Thanks for listening • Hope you liked out concepts • Any Questions welcome • www.weareaurora.net • hi@weareaurora.net