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G.A.M.E. GREYHOUND ASSOCIATION FOR MARKETING ENRICHMENT. Fall 2013. http://www1.assumption.edu/game/. MISSION STATEMENT .
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G.A.M.E. GREYHOUND ASSOCIATION FOR MARKETING ENRICHMENT Fall 2013 • http://www1.assumption.edu/game/
MISSION STATEMENT The Assumption College American Marketing Association collegiate chapter, commonly referred to as GAME, exists to build a foundation for advancing education by applying marketing and business concepts to a broad spectrum of organizations. Through effective collaboration, we strive to obtain professional experience to enhance our understanding of how marketing adds value to today’s society.
OUR CLUB • Officially chartered by the AMA in January of 2010 • AMA is the largest professional marketing organization in North America • Advisor: • Dr. Cary LeBlanc, Assistant Professor Marketing/Management
EVENTS • Guest speaker presentations • Off campus field trips • Business related community service • Community Harvest affiliation • Networking and resume writing workshops • Etiquette dinner • Participation in AMA competitions
GUEST SPEAKERS & FIELD TRIPS • Past Years: • Dunkin’ Donuts • WGBH • Dannon • Hasbro • Wachusett Mountain • Sneak Peek of This Fall’s Calendar: • VP of Marketing from Alex & Ani • Field trip to Wachusett Brewery
CASE COMPETITION • Smaller group of GAMErs, voluntarily choose to take part in the AMA Collegiate Case Competition during first semester each year • Extended case competition which the group oversees from start to finish • Provides GAME members the opportunity to work together on a problem that typifies a real, working marketing situation • 10 best entries from across the country present their ideas for the actual company’s executives in New Orleans Last Year: Donate Life America—This Year: Hershey Company
NEW ORLEANS Annual AMA Collegiate Conference in New Orleans each March • Guest speakers from prominent, worldwide organizations, including marketing giants Google and McDonalds • 50+ peer-taught seminars on how to improve your AMA chapter • Watch the winning college’s case competition presentation • Networking, both with peers and professionals
In 2013, GAME was awarded a plaque for Outstanding Chapter Planning. In 2012, we won 3rd place in the AMA Saves Lives video contest!
CONTACT INFORMATION Meetings held on Wednesdays at 6:30pm in Kennedy 201 • Maureen Quirk, President • maureen.quirk@assumption.edu • Allie Ferreira, VP of Membership • alexandra.ferreira@assumption.edu • Prof LeBlanc, Advisor • caleblanc@assumption.edu Email Maureen or Allie to find out about or next event, have your questions answered, or receive additional information
FOLLOW US! • Facebook: • facebook.com/AssumptionCollegeGAME • Twitter: • @AssumptionGAME • Instagram: • @assumptiongamers