CROSS CULTURAL COMMUNICATION

1. CROSS CULTURAL COMMUNICATION CROSS -CULTURAL COMMUNICATION HARISUDHEN SOM-DMS PONDICHERRY UNIVERSITY

2. WHAT IS…. Cross-cultural communicationis a field of study that looks at how people from differing culturalbackgrounds communicate, in similar and different ways among themselves , and how they endeavor to communicate across cultures.

3. CULTURE • Values and perspectives shared by people who are "conditioned by similar education and life experience“ • Regional • : country, area, community • Religious • : sects, variations, etc.. . • Corporate • : industry, company, department • Other groups • : schools, clubs, etc

4. CHARACTERISTICS OF CULTURE • Culture is not inherent, but learned • Cultures are rooted in deep seated beliefs • Culture is the basis for self-identity and community • Cultures are dynamic

5. LOW CONTEXT CULTURE • Tends to prefer direct verbal interaction • Tends to understand meaning at one level only . • Is generally less proficient in reading non verbal cues • Values individualism • Relies more on logic • Communicates in highly structured message , provides details ,give authorities to written information

6. HIGH CONTEXT CULTURE • Tends to prefer indirect verbal interaction • Tends to understand meanings embedded at many socio-cultural levels . • Generally less proficient in reading non verbal cues. • Values group membership. • Communicates in simple ,ambiguous , non contexted messages ; understands visual message readily.

7. LOW CONTEXT CULTURE HIGH CONTEXT CULTURE German North American French Spanish Greek Chinese German-Swiss Scandinavian English Italian Mexican Arab Japanese

8. COMMUNICATION PRACTICES (NORMS) THAT DIFFER CULTURES • Role of written communication • Role of meetings • Patterns of reasoning and argumentation • Level of formality in inter-personal Communications • Oral présentation style • Non-verbal communication behaviors

9. DIFFERENCES TO CONSIDER IN CROSS CULTURAL COMMUNICATION • Frequency of eye Contact • Assertiveness • Use of Hands While Talking • Physical Distance Between Communicators • Speed of Speech • Use of First Names vs. Titles • Volume of Speech • Use of Facial Expressions

10. TEN TIPS FOR CROSS CULTURAL COMMUNICATION • Slow Down • Separate Questions. • Avoid Negative Questions. • Take Turns. • Write it Down. • Be Supportive. • Check Meanings. • Avoid Slang. • Watch the humor. • Maintain Etiquette.

11. THANK YOU