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Discount deal scheme Tracy Harrison Business Development & Marketing Manager. About us. Membership body Not-for-profit 180 full members (Northern specific);165 affiliate members (national) 2.5m social housing homes represented Our role is to represent & support our members.
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Discount deal scheme Tracy Harrison Business Development & Marketing Manager
About us • Membership body • Not-for-profit • 180 full members (Northern specific);165 affiliate members (national) • 2.5m social housing homes represented • Our role is to represent & support our members
Why was Smarterbuys set up? • Outstanding personal debt: £1.458 trillion June 2012 • 314 people are declared insolvent or bankrupt every day • 1,607 people made redundant every day March-May 2012 • 1.2m resort to payday loans annually • Some of the better known payday loancompanies charge interest rates of over 2,500% APR
Social housing tenants are highly vulnerable & at risk of exploitation • 20% of social housing tenants use doorsteplenders • Household debt likely to worsen • with Welfare Reform...
What is Smarterbuys? • Credible, responsible alternative to high interest stores & loan sharks • Website providing essential household items • Offers discounts & promotes responsible finance
How does it work? • Currently one deal per month (each deal will be ‘live’ for the full month) – full product range from November 2012 • We negotiate significant discount, based upon volume • Choice of payment options – for the banked and unbanked
Benefits to tenants • Great value deals • Payment options • Introduction to credit unions • Promoting digital inclusion
Benefits to landlord • Financial Inclusion service for residents • Introduces tenants to CU in advance of Universal Credit • ‘Race online’ digital inclusion
Benefits to Credit Unions • Increasing membership • Raising awareness of CU services • Fulfilling agenda of supporting people to be financially responsible
Over110 landlords have signed up and we have been able to reach over 1 million tenants
Range expansion • ‘Smarterbuys Local’ – offered in conjunction with social housing landlords