Mickey Mice Wong Ming Sum F.2A (33) Wong Siu Him Janus F.2A (34) Wong Timothy Pak Hong F.2A (35)

1. Mickey Mice Wong Ming Sum F.2A (33) Wong Siu Him Janus F.2A (34) Wong Timothy Pak Hong F.2A (35)

2. Project Aim • Introduce HK Disneyland • Identify the problems of HK Disneyland • Recommend solutions to solve the problems

3. Introduction • Had fun working together • Did a lot of research • Learned a lot about HK Disneyland • Identified the problems of HK Disneyland • Provide solutions to improve the image and popularity of HK Disneyland • Hope you will enjoy our presentation as much as we did in the process of preparing it

4. Facts • Fifth Disneyland in the world • At Penny’s Bay, Lantau Island • Admission Fee: $295 • Opening Hours:10:00am-8:00pm • 4 themes • 2 Resorts • 23 Attractions • 11 Shops • 9 Restaurants

5. Development • Announced in November 1999 • Invested by Walt Disney Company and the HK Government • Sleeping Beauty Castle ‘topping ceremony’ on September 23, 2004 • Opened on September 12, 2005 by Chinese Vice President Zeng Qinghong

6. First Disneyland in China • Both Chinese and Western Culture can be found • Brought in a feng shui master to choose a lucky day for its grand opening

7. How to Get There? • MTR • Tung Chung line • Disneyland Resort Station • Bus • Cross-Boundary Buses from Lo Wu Control Point / Sheung Shui KCR Station

8. FASTPASS • Reduce queuing time • “Reserve” a place of that ride • Enter through the FASTPASS queue of the attraction

9. Disney on Parade • Suitable for all ages • Starts at 3:30pm • From Fantasyland to the Main Street USA • Last for 20 minutes

10. Disney in the Stars • Starts at 8:00pm • Shown in the sky above Sleeping Beauty Castle

11. Park Map

12. Themes • Main Street USA • Fantasyland • Adventureland • Tomorrowland

13. Main Street USA • American town in early 1900s • Wide variety of charming shops and restaurants • Lively marching bands and parades

14. Main Street USA • City Hall • Hong Kong Disneyland Railroad • Main Street Vehicles • The Disneyland Story

15. Fantasyland • Walt Disney once said: "Fantasyland is dedicated to the young at heart and to those who believe that when you wish upon a star, your dreams come true."

16. Fantasyland • The Many Adventures of Winnie the Pooh • Sleeping Beauty Castle • Fantasy Gardens • Dumbo the Flying Elephant • Mad Hatter Tea Cups • Cinderella Carousel • Sword in the Stone • Snow White Grotto • The Golden Mickeys at Disney's • Storybook Theater • Mickey's Philhar Magic

17. Adventureland • Edge and heart of adventure • Features the terrain of far-off regions of the world and landscapes • Fun-filled adventures

18. Adventureland • Festival of the Lion King • Jungle River Cruise • Rafts • Tarzan's Treehouse • Liki Tikis

19. Tomorrowland • Filled with futuristic fun • Dreams inspire fantastic Disney adventures • Explore distant reaches of the universe and discover untold wonders

20. Tomorrowland • Buzz Lightyear Astro Blasters • Space Mountain • Orbitron

21. Restaurants • Plaza Inn • Market House Bakery • Main Street Corner Café • Royal Banquet Hall • Clopin's Festival of Foods • Tahitian Terrace Restaurant • River View Café • Starliner Diner • Comet Cafe

22. Shops • Emporium • Main Street Sweets • Town Square Photo • Main Street Mercantile • The Curiosity Shop • Midtown Jewelry • Crystal Arts • Silhouette Shop

23. Shops • Pooh Corner • Storybook Shoppe • Merlin's Treasures • Professor Porter's Trading Post • Star Command Suppliers • Space Traders

24. Future developments Two New Themes • Frontierland • Mickey’s Toontown

25. Future developments Six new attractions • Autopia • Stitch Encounter • UFO Cool Zone • “It's a small world" • Pirates of the Caribbean • Peter Pan's Flight

26. Survey • Aim: • Find out what visitors felt about the park • Compare HK Disneyland with Ocean Park • Interviewed 100 people • Most were local citizens

27. Survey Results

28. Survey Results

29. Survey Results

30. Survey Results

31. Survey Results

32. Survey Results

33. Survey Analysis • Main challenges of Hong Kong Disneyland: • Park is too small • Needs more attractions • Long queues for rides • Prices are too high

34. Recommendations • Offer half-day ticket with 40% discount • Build more resting places • Encourage people to re-visit the park • Promote HK Disneyland to foreign tourists • Develop unique rides and attractions • Enhance corporate responsibilities

35. Comparison betweenHK Disneyland and Ocean Park

36. Comparison betweenHK Disneyland and Ocean Park • Ocean Park scored well on questions related to location and size • Cheaper in terms of transportation and admission fees • Hong Kong Disneyland led by Mickey Mouse clearly won when it came to cartoon characters

37. Recommendations • Survey results were close • 45% favours HK Disneyland • 41% prefers Ocean Park • 14% neutral • Cannot draw a definite conclusion

38. Recommendations • Two parks should not rage hostile competition against each other • Two parks have different purposes: • HK Disneyland is for amusement • Ocean Park is for educational & amusement • The two parks form a cornerstone of the Hong Kong tourism industry

39. Conclusion • Achieved the main objective of the report • Very rewarding and we believe the skills we acquired will be useful to us in the future • We believe Hong Kong Disneyland now plays an important role in local tourism industry, and will always be

40. Q & Asession

41. THE END