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Greensboro Recycling Survey and Recycling Program Assessment

This report covers the comprehensive Recycling Survey and Program Assessment conducted by the City of Greensboro. Discover why the survey was necessary, how it was conducted, key findings, and recommendations for improving the recycling program. Gain insights into residents' knowledge levels, recycling barriers, attitudes, and behaviors. Explore the survey response process, data entry challenges, popular response methods, and survey results, including write-in responses and attitudes towards recycling. Delve into the purpose of the Program Assessment, key indicators, metrics, and recommendations such as the Blue Cart Conversion project and new policies. Contact Alex Arnett for more information.

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Greensboro Recycling Survey and Recycling Program Assessment

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  1. Greensboro Recycling Survey and Recycling Program Assessment Alex Arnett Waste Reduction Supervisor City of Greensboro

  2. Today’s Topics • Part I: Recycling Survey • Why we conducted a survey • How we did it • What we learned from it • Part II: Recycling Program Assessment • Assessment purpose • Key findings • Recommendations

  3. Part I: Recycling Survey

  4. Recycling Survey: The Need • Program Rebrand/ new outreach • Need to know: • Residents’ knowledge level • Barriers to recycling • Attitudes • Behaviors

  5. Recycling Survey

  6. Process • Created survey in-house • Printed 90,000 copies in-house • Mailed via water bill • Received responses: • Direct mail • Returned with water bill payment • Survey available online

  7. Survey Response • Overwhelming response- around 10% • Most popular response method: with water bill payment

  8. Data Entry • Used Survey Monkey to enter data • Over 8,000 paper responses- needed help • Hired temps, enlisted light-duty employees • About 10 weeks to enter all data

  9. Survey Response Map Recycling Survey Response

  10. Survey Results • What’s Acceptable “Quiz” Portion • “C” Average

  11. Write-In Responses • I AM A HARDCORE ENVIROMENTALIST AND THERE COULD NEVER BE TOO MANY MEASURES OR EFFEORTS TO SAVE THE PLANTET. I COMMEND THE CITY OF GREENSBORO ON ITS EFFORTS TO KEEP THE GREEENS IN GREENSBORO.

  12. Write-In Responses • Put simply, I sometimes don't recycle - on purpose - because the City does not REQUIRE it. It's my form of a passive protest because I feel strongly that by recycling currently I am condoning the fact that it's an optional activity…Until common sense is legislated however, I will continue to intentionally not take measures to recycle when I easily could.

  13. Write-In Responses

  14. Attitudes • Everyone knows that recycling helps the environment • Less sure about where recycling goes, financial benefits of recycling • Feel unsure about what to recycle (know the basics, unsure about specifics)

  15. Part II: Recycling Program Assessment

  16. Program Assessment: Purpose • Rebrand • Identify strengths and weaknesses • Establish performance benchmarks • Make recommendations that: • Strengthen program and improve performance • Improve customer service and access to programs • Make financial sense, i.e. return on investment

  17. Program Assessment: Key Indicators • Metrics • Community Input • Programs • Education and Outreach • Marketing • Policy and Code Enforcement • Performance Measurement • Technology

  18. Metrics • Contamination Rate • Recycling Pounds Per Household • Set-Out Rate (participation rate?) • Recycling Rate

  19. Metrics- Map

  20. Summary • Resident confusion and lack of knowledge • Low participation, non-participation • High contamination (20%)- two kinds of contamination

  21. Key Recommendations • Blue Cart Conversion project • Direct mail marketing • Code enforcement upgrades • New policies • Multi-Material Drop Off Center

  22. Implementation

  23. Questions? Alex Arnett City of Greensboro- Field Operations Waste Reduction Supervisor Alex.Arnett@Greensboro-NC.gov (336) 373-2342

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