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This article explores the reported role of social media during a riot, the ineffective strategies of ignoring and blocking social media, and the successful use of social media engagement by the government. It also discusses the police response, facts about social media growth, and how to respond to emergent issues. Key lessons learned and recommendations are provided for future incidents.
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How to engage with a riot 17 May 2012
Ignore Block Engage The story of the riots 1. What happened? 3. The HMG response 2. The reported role of social media
Ghost (signpost) – current chapter title... The reported role of social media (socialmediamagic.com)
Ignore Block Engage • No countering voice to assassination tweets • Ignoring social media didn’t work… • Consider all options – including blocking networks • Blocking couldn’t work.. and the Government faced a public backlash • Make use of social media to engage • Engagement did work… but slowly and worked best where trusted networks were already in place The HMG response
How to engage with a riot Deputy Chief Constable Gordon Scobbie
Police Use of Social Media • Pre-riot • Post-riot • Future
Facts on social media growth • 30 million registered users on over 700 million users worldwide • Up to 400,000 people sign up to everyday • Now over 5 Billion • 90 million
What do we know about media users? ■ They post content online ■ Display their likes and dislikes ■ Like to take pictures and record videos ■ Can make it go viral
To Organise Protestshttp://www.ukuncut.org.uk And to respond while at a demonstration http://twitter.com/sukeySMS
RT Protest in Dudley today, come and support #EDL #EDL don’t react to EDL lies – police say no one been attacked There are no Muslims rioting in Dudley – all quiet #EDL Protest in Dudley today, come and support #EDL RT police say There are no Muslims rioting in Dudley – all quiet #EDL #EDL police allowing muslims to attack whites in Dudley RT 100s Muslims with knives rioting in Dudley – get here! #EDL #EDL misinformation being spread by EDL – listen to police tweets #EDL no one stabbed, this is misinformation. Follow for accurate facts #EDL no one has been attacked in Dudley RT #EDL supporter stabbed by Muslim in Dudley – come and support us #EDL police say no one has been stabbed- EDL lying #EDL supporter stabbed by Muslim in Dudley Muslims with knives rioting in Dudley #EDL #EDL thank you police for accurate tweets
Google Event ■The ‘end of digital’ ■ ‘mobile first’ ■ Police – ‘Digital First’
Google : 4 trends SOCIAL ‘social sharing’ MOBILE smart phones VIDEO 90% of internet traffic CONVERGENCE between virtual/real
So what ? INSIGHT thinking, doing, saying? CONSULTATION Constant ‘beta’mode DEMOCRATISATION Collaborate outside the organisation COMMUNICATION Real time + powerful RISK Attitude must change
National ACPO Strategy 3 main strands • KEEPING UP • JOINING UP • LEADERSHIP
UK position pre-riots • National Guidance : ‘Engage’ • National strategy • Chief officers ‘leading from the front’ • External links to Digital Agenda
Imperative to engage • If no information is coming from the authorities • The gap will be plugged by speculation
West Midlands – Superintendent Mark Payne During Riots in Wolverhampton Used throughout to: • Update Communities • Prevent the spread of mis-information and rumour • 5000 plus new followers within 24 hours of riot
Home Secretary’s Meeting • August 2011 • Switching off ‘not an option’ • Positive way forward • Value during crisis • Close current gaps
LESSONS LEARNED EVENT Tuesday 13 September 2011 Key themes • Forces who had already invested time using social media were better prepared when the disorders took place • Forces cannot deal with crisis situations and establish a meaningful social media presence at the same time
Recommendations • Ensure Social Media is sufficiently developed to be able to respond to challenges which arise during critical incidents • Ensure a system is in place for monitoring social media and contingency plans for increased communications support when necessary
Recommendations • Review ICT systems and alternative support systems to ensure resilience • Ensure investigators recognise social media works in real time • Ensure processes are in place to timely capture information posted online – supported by proper evidence gathering procedures
Emergent issues • NIM Review - “How do you respond to information that you don’t have time to evaluate?” ACC Sharon Rowe • HMIC Report on Riots – “We need a social media hub” – Sir Denis O’Connor, HASC • Social Media impacting on investigations – Joanna Yeates Trial
Trust • Public want to go to trusted sources for information • Trust best built over time
Deliverables • Twitter verification process • Digital landscape mapping • Skills – training and social media
Partnership • Government, Home Office, Police + other law enforcement agencies • SM providers involved • Enhanced capability + capacity
Engagement… ….is the foundation which supports: • Intelligence • Investigation
Capability Gaps • Lack of trained staff • Insufficient technology – to monitor, analyse and capture • No ‘local’ on-line community engagement • No pre-planned intelligence co-ordination • No 24/7 emergency contact with and
UK Government Strategy on Digital • ‘ Digital by default’ • Paradigm shift • Disruptive technology • Opportunistic nature
George Osbourne May 2011 • Changing accountability • Changing policy making • Changing public services
Accountability • Access to information • public voice • 3rd party analysis • UK Government – world leader in open data