How to Engage Facebook Users

1. How to Engage Facebook Users Lisa Marie Wark, MBA @LisaMarieWark www.LisaMarieWark.com www.BuyYourApp.com

2. Founder/Owner: Lisa Marie Wark & Assoc. Affiliated Associations Member: International Spa Association Founding Member: Medical Spa Association Public Member: Nevada State Board of Dental Examiners

3. “Social Media is the BIGGEST shift since the Industrial Revolution”– Erik Qualman, Socialnomics “The OLD way of advertising is no longer working…. Like it used to….”

4. Social Media: What it means to YOUR Medical Practice • Big, important difference: • Traditional media = one-way communication • Billboard, print ad, commercial, “talking at” • Social media = interactive dialogue • Blogging, engaging, sharing, commenting, “talking with”

5. What is Social Media? def (Wikipedia) - Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.It refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks Social Media IS NOT A fadA replacement for traditional advertising The first step and only stepThe magic bulletFREEA monologue/Sales Pitch about YOUSocial Media ISA Democratization of Marketing, a powerful new venue to integrate Engagement in conversation with your patients. Going where your patients already are or where they want to beTime-consumingListening and dialogue… All about THEM

6. For the Healthcare Industry TRUST is Key

7. Word-of-Mouth Goes Virtual The most three most trusted forms of advertising are:  Recommendations from people I know - 90%Consumer opinions posted online - 70%Branded websites - 70%What Social Media has done is make the traditional two-way word of mouth marketing accessible and available to everyone with a computer (or phone). FROM THIS   TO THISThe question is, how do we engage a patient to influence others?

9. THAT STATS 750 million users The average U.S. Internet user spends more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined. Average age is 38#2 visited site (after Google) The New Oxford American Dictionary voted “unfriend” as the 2009 Word of the Year.

10. How to Facebook? EVERYDAY – Respond to inquiries, add fans, post on other pages, share links. WEEKLY – Feed your blog posts. Use the paid advertisingFriend pages are for individuals; Fan pages are for businesses. Don't sell, sell, sell Lighten up

11. Each Facebook user spends on average 15 hours and 33 minutes a month on the site • More than 250 million people access Facebook through their mobile devices • More than 2.5 million websites have integrated with Facebook • 30 billion pieces of content is shared on Facebook each month

12. 96% of Millennials have joined a social network • One in every nine people on Earth is on Facebook ( This number is calculated by dividing the planets 6.94 billion people by Facebook’s 750 million users) • People spend 700 billion minutes per month on Facebook

14. FACEBOOK

15. Facebook Engagement Objectives: Increase Your Reach – Fan base Foster a Network of Followers & Champions/Influencers Extend Opportunities of Engagement by Asking Questions Identify Real Trends by Listening to conversations Shape conversations about medicine

16. Purchasing Profiles • CLIENT #1: Targets women who are a little more racey, sexy, new money, realtors, cocktail waitresses, Vegas club scene. I found some blogs where you can grab imagery that explains the lifestyle....

17. Purchasing Profiles CLIENT #2 - Men and women who need helping shedding weight. They need to be inspired and motivated... The lifestyle is moms, professionals, - Really anything on this tumblr page you can use... Feel free to change it up and use before and after photos as inspiration. CLIENT #3 - Women who want flawless skin... Really pushing the mommy makeovers and anything the Sciton laser does along with the Rejuvapen... Not sexy, more clinical medical concierge marketing profile... More medical, informational, more authority, lots of before and after photos from the sciton laser bbl forever young, bbl bare... maybe 1 post out of 10 on healthy eating or food for beauty...

18. Purchasing Profiles • CLIENT #4 They have a huge hispanic patient base. Mainly because the doctor is hispanicThey love everything latin.. Brazilian Butt lifts are a big seller for him. So beautiful latin women with that body type is perfect. They also do skin tightening and have the Viora reaction machine... They like the sexy latin look - lifestyle – imagery. • CLIENT #5 As you know they are really pushing the spa- look... Lots of spa imagery, relaxation, beauty ... The flowers the more zen feel. The doctor is very old school as well. So as much zen mixed with beauty imagery.. .

19. PROFESSIONAL PROFILE Appropriate • Questionable

20. Daily Posting Strategy

23. Fan Engagement • 187 Reach • 10 Likes • 1 Comment • 2 Shares • Total Fan Base • >350 Fans

30. Fan Engagement • 1,086 Reach • 25 Likes • 3 Comments • Total Fan Base • >250 Fans

33. DAILY QUOTES BEAUTY, INSPRIATIONAL, UPLIFTING

36. Facebook Engagement Objectives: Increase Your Reach – Fan base Foster a Network of Followers & Champions/Influencers Extend Opportunities of Engagement by Asking Questions Identify Real Trends by Listening to conversations Shape conversations about medicine

37. Additional Resources Unicorn Medical Weight Loss & MediSpa Slideshare.netSocialMediaToday.comJeff Bullas’ Blogger Medical Sculpturing & Gyn Care Neilsen And, of course, Blogs, Facebook, LinkedIn, Twitter, and Youtube.

38. Lisa Marie Wark, MBA @LisaMarieWark www.LisaMarieWark.com www.BuyYourApp.com