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R e sults of the Poll among Smokers and Ex-Smokers in Ontario for the D2Q Campaign

R e sults of the Poll among Smokers and Ex-Smokers in Ontario for the D2Q Campaign. November 2013. Methodology and Sample. Sample A total of 810 respondents participated in the study. All the respondents were recruited from Ontario. Field dates. Start Date – 15 st Nov 2013

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R e sults of the Poll among Smokers and Ex-Smokers in Ontario for the D2Q Campaign

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  1. Results of the Poll among Smokers and Ex-Smokers in Ontario for the D2Q Campaign November 2013

  2. Methodology and Sample Sample A total of 810 respondentsparticipated in the study. All the respondents were recruited from Ontario. Field dates Start Date – 15st Nov 2013 End Date – 21th Nov 2013 Interviewing methodology Data was collected via a 5-minuteInternet-based questionnaire Participation criteria All participants were screened to ensure they are currently smoking tobacco cigarettes or in the process of quittingor have smoked in the past but not now. 810

  3. Key TAKEAWAYS Majority of those respondents who are currently smoking have tried to quit this habit. Those who have quit the habit indicate the extra will-power helped them in the successful attempt. Monetary incentives (either in the form of cash or valuables) and integrated support can motivate people to quit. All respondents, especially those who have quit smoking, indicate that support from loved ones plays an important role in helping people to quit. The fact that most current smokers still have close family and friends smoking around them might indicate that few are finding it hard to quit.

  4. Times Respondents have tried to Quit Smoking(Before success at quitting for good) 31% of current smokers have made more than 5 quit attempts, compared to 18% of ex-smokers. CURRENT smokers (n-610) EX- smokers * (n-200) Base: Those who are Currently smoke OR in the process of quitting smoke (n=610) *Base: Those who are smoked in the past but not now. (n=200) Q.5 To date, approximately how many times have you tried to stop smoking? Q.6 Before you quit smoking, how many times had you previously tried to stop?

  5. Factors Most Helpful that Helped Ex-Smokers in their Last Attempt to Quit Will power is the top factor that helped ex-smokers in their last attempt to quit, with 15% mentioning support. Cut off used is 2% Base: Those who are smoked in the past but not now. Q.7 What do you think it was about your last attempt that may have been most helpful? Please select all that apply.

  6. Family Members or Close Friends Who Smoke Most respondents, especially those who are currently smoking, indicate that they have family members or close friends who smoke. EX- smokers (n-200) OVERALL (n-810) CURRENT smokers (n-610) Overall (n=810) Base: All Respondents Q.8 Do you have family members or close friends who smoke?

  7. Likelihood of Quitting if Family Members or Close Friends Also Quit Majority indicate likelihood to quit if family members or close friends also quit smoking. Top 3 Box Mean Subsample: Those who have family members or close friends who smoke Q.9 How likely are you to quit if any of your family members or close friends decide to quit smoking?

  8. Incentives that would motivate respondents to Quit Cash incentive of $1000 or more and car are the top incentives that respondents indicate would motivate them to quit. CURRENT smokers (n-610) Base: Those who are Currently smoke OR in the process of quitting smoke Q.10 Which ONE of the following incentives (i.e. prizes), if offered, would MOST motivate you to try quitting smoking for good? Please select one answer only.

  9. Other factors that would motivate respondents to Quit CURRENT smokers (n-610) 60% of current smokers indicate that support from various areas would motivate them to quit. Base: Those who are Currently smoke OR in the process of quitting smoke Q.11 Apart from your answer to the previous question, which of the following would also help you quit smoking for good? Please select all that may apply

  10. Factors preventing you from quitting to smoke CURRENT smokers (n-610) The act of enjoying smoking followed by stress and cravings/withdrawal symptoms are the top factors that prevent smokers from quitting. Base: Those who are Currently smoke OR in the process of quitting smoke Q.12 What are some of the reasons that you have not been successful in quitting smoking? Please select all that may apply.

  11. Importance of the Support from Family members and Friends to help you succeed at quitting Most respondents agree on the importance of family members and friends in helping one succeed at quitting smoking. Neither agree nor disagree Strongly agree Strongly disagree Mean Disagree Agree 23% 3.8 24% 3.7 20% 4.0 Base: All Respondents Q.13 Please select your level of agreement to the following statement: “Support from family and friends is important in helping you succeed at quitting smoking.”

  12. For further information or questions, Contact: Otto Akkerman Group Vice-President, Health and Pharma Tel: (416) 969-2804 otto.akkerman@environicspharma.com Sara Rauhullah Research Director Tel: (416) 969-1663 sara.rauhullah@environicspharma.com

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