Radio advertising solutions in Banglore

1. 30 Second Radio Advertising Spot 30 Second Radio Advertising Spots s: What to Say Say to Grab Attention to Grab Attention : What to Advertising on radio is a powerful way to reach consumers in your area or even on a national level. A radio advertisement in India offers direct marketers a unique blend of benefits. You can sell to highly segmented and targeted audiences. The ads are simple to produce and do not cost much, and you can get on the air fast. 30-second advertising spot might not seem like much time to get a marketing message across to the listeners, but this can be used with success. There are few things you need to include in this brief spot of radio advertisement in India to make it as effective as possible. SOURCE : http://www.mymediakart.com/blog/30-second-radio-advertising-spots-what-to-say-to- grab-attention/

2. Introduce the Product The product should be immediately introduced at the beginning of the commercial. It should always begin with creating or identifying a need. For example, if you are selling toothpaste for sensitive teeth, your 30-second radio ad could start with, “do you suffer from sensitive teeth while eating ice-cream? Rapid Relief is the solution you have been looking for.” With this strategy, you will be able to introduce the need and the product within first 10 seconds of the advertisement. The beginning of the ads should always grab the listener’s attention by offering a solution for the problem. Doing this you will be able to attract the attention of the listener for the rest of the commercial. Discuss About Benefits Now that you have the listener’s attention, it is time to quickly discuss the benefits of the product you are selling. Focus on the main benefits to strengthen what you have to say. Do not rush through the ad; this could give jumbled information. For example, you can say, “Rapid Relief has been a proven solution for tooth sensitivity for 10 years. It even helps to tighten gums, curbs bad breath and provides protection against decay.” Tempt the Listeners After you have given the information about what your product does, to the listeners, offer them an enticement. This can be a special offer that is only available to those listening to your 30-second ad on the radio. For example, “you can try Rapid Relief today and take benefit of our radio-only special offer. Get two tubes for the price of one.” Make your temptation a powerful incentive and make sure to remind the listeners that only they qualify for this special deal. Reminder and Call to Action The last step is that you need to close the ad with a reminder about what your product does and a quick call to action. For example, “call right now on our toll-free number to claim a free tube of Rapid Relief before it’s too late. You do not have to suffer from the crippling sensitivity and pyorrhoea anymore.” You have to close the ad with a reason for the listeners to call you. Make sure that your toll-free number is an easy one to remember. Many listeners might be in their cars and would not be able to write down the information. The ad must answer the questions: what is in it for me? How will it impact my life? How will it make my life easier, better or happier? This requires knowledge and tapping into the fundamental human beliefs around the topics. Advertising agencies provide radio advertising solutions in Punjab for your business needs. They understand your requirements and then implement it to get the maximum number of listeners. SOURCE : http://www.mymediakart.com/blog/30-second-radio-advertising-spots-what-to-say-to- grab-attention/

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