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Global Television

Global Television. How and Why the U.S. Dominates. Goals. Understand economic importance of international syndication economic reasons for US dominance efforts to counter US dominance main players in international syndication importance of regional markets.

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Global Television

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  1. Global Television How and Why the U.S. Dominates

  2. Goals Understand • economic importance of international syndication • economic reasons for US dominance • efforts to counter US dominance • main players in international syndication • importance of regional markets

  3. How Important Is International Syndication? • 2001 - $6.5 billion in sales revenues for US firms • Domestic sales revenues: 9.5 billion

  4. Combined Television & Film Sales Revenues

  5. 2001 - $6.5 billion in sales revenues for US firms Domestic sales revenues: 9.5 billion Deficit Financing necessary for first three years important in the short-run, minor in the long-run How Important Is International Syndication?

  6. U.S. Dominance of Television Trade,1995

  7. Sales of US Television Programming Internationally in Millions USD

  8. Economic Reasons for U.S. Dominance • Deregulation and privatization of state-owned channels • Satellite and cable channel explosion • 2000% increase in Europe, 1985-1995 • Size and diversity of domestic market • Buy-in versus domestic production

  9. Purchased Programming Price Ratio

  10. Deregulation and Privatization of State-Owned Channels Satellite and cable channel explosion 2000% increase in Europe, 1985-1995 Size and diversity of domestic market Buy-in versus domestic production Vertical integration of production & distribution Economic Reasons for U.S. Dominance

  11. Non-Economic Reasons for U.S. Dominance • GATT • Intellectual property rights/pirating • Exclusion of non-U.S. programs from US markets • Appeal to ignored audiences in other markets • Aftermath of NWICO • U.S. withdrawal from UNESCO

  12. Imported U.S. Programming in Perspective, 1989

  13. US Program Exports as Percentage of World TV Trade

  14. Percentage of Revenues from Foreign Syndication, 1985-2000

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