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Global Television. How and Why the U.S. Dominates. Goals. Understand economic importance of international syndication economic reasons for US dominance efforts to counter US dominance main players in international syndication importance of regional markets.
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Global Television How and Why the U.S. Dominates
Goals Understand • economic importance of international syndication • economic reasons for US dominance • efforts to counter US dominance • main players in international syndication • importance of regional markets
How Important Is International Syndication? • 2001 - $6.5 billion in sales revenues for US firms • Domestic sales revenues: 9.5 billion
2001 - $6.5 billion in sales revenues for US firms Domestic sales revenues: 9.5 billion Deficit Financing necessary for first three years important in the short-run, minor in the long-run How Important Is International Syndication?
Sales of US Television Programming Internationally in Millions USD
Economic Reasons for U.S. Dominance • Deregulation and privatization of state-owned channels • Satellite and cable channel explosion • 2000% increase in Europe, 1985-1995 • Size and diversity of domestic market • Buy-in versus domestic production
Deregulation and Privatization of State-Owned Channels Satellite and cable channel explosion 2000% increase in Europe, 1985-1995 Size and diversity of domestic market Buy-in versus domestic production Vertical integration of production & distribution Economic Reasons for U.S. Dominance
Non-Economic Reasons for U.S. Dominance • GATT • Intellectual property rights/pirating • Exclusion of non-U.S. programs from US markets • Appeal to ignored audiences in other markets • Aftermath of NWICO • U.S. withdrawal from UNESCO