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2008 FRANKLIN COUNTY NATURE-BASED TOURISM VISITOR SURVEY

2008 FRANKLIN COUNTY NATURE-BASED TOURISM VISITOR SURVEY. Background: These data are the preliminary results of a survey of visitors to Franklin County, Maine, during August, September, and October, 2008. Bias:

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2008 FRANKLIN COUNTY NATURE-BASED TOURISM VISITOR SURVEY

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  1. 2008 FRANKLIN COUNTY NATURE-BASED TOURISM VISITOR SURVEY Background: These data are the preliminary results of a survey of visitors to Franklin County, Maine, during August, September, and October, 2008. Bias: There is an inherent bias in that the sample is comprised largely of visitors to nature-based tourism enterprises. A total of 19 businesses participated in the study by soliciting their customers to complete and on-line survey. Businesses comprised of: 2 locally-owned motels 2 retail outfitters 1 small grocery store (popular with AT thru-hikers) 1 sporting camp 1 campground 1 state park 2 B&Bs 9 guide services

  2. 2008 FRANKLIN COUNTY NATURE-BASED TOURISM VISITOR SURVEY Responses: We received 198 valid responses. Nearly half (47%) coming from Maine residents. There were no responses from international visitors. At this time we do not have the breakdown of responses per business.

  3. VISITOR OVERVIEW • WHERE DO THEY COME FROM? • 47% Live in Maine • 53% Do not live in Maine • Mostly from New England/Mid-Atlantic • 4% Own a summer/seasonal home (these are folks from away)

  4. VISITOR OVERVIEW • DEMOGRAPHICS • 79% Between 35 and 64 years old • 60% Have 4-year degrees and Master’s Degrees • 34% Earn between $60K and $90K • 33% Earn $100K or more

  5. SOME COMPARISONS

  6. SOME COMPARISONS

  7. SOME COMPARISONS • Trip Characteristics

  8. SOME COMPARISONS Was This Region Primary Destination 90 80 70 60 % Out of State 50 % In State 40 % Total 30 20 10 0 Yes No

  9. SOME COMPARISONS

  10. SOME COMPARISONS • Trip Planning

  11. SOME COMPARISONS • Trip Planning

  12. SOME COMPARISONS • Trip Planning • For Maine residents the most important factors in selecting this region as their destination were: • Clean natural resources (100%) • Close proximity (62%) • Prior experience (52%) • Low Cost (48%)

  13. SOME COMPARISONS • Trip Planning • For Maine residents the least important factors in selecting this region as their destination was: • ‘World Class Facilities and services (65%)

  14. SOME COMPARISONS • Trip Planning • For non-Maine residents the most important factors in selecting this as their destination were: • Clean natural resources (77%) • Interesting culture and heritage (56%) • Least important: • Close proximity (50%) • Prior experience (60%)

  15. Potential Tourism Experiences We asked visitors to rate the likelihood that they would participate in a variety of activities if offered as a tourism product. These activities included: • A guided ATV ride on the county’s many ATV trails. • This was also offered as a self-guided experience as well as a mountain bike ride. • A guided canoe/kayak trip down the Sandy River. • Also offered as self-guided. • A self-guided scenic driving tour. • Also offered as a road bicycling trip and a motorcycle trip • An interactive Wood Turning Museum celebrating the regions woods products heritage.

  16. Potential Tourism Experiences Percentage of all visitors who were ‘Definitley Interested’ in the following experiences: • ATV Trip • Guided 23% • Self 19% • On mtn. bike 35% • Canoe/kayak Sandy River • Guided 68% • Self 62%

  17. Potential Tourism Experiences • Scenic Drive • Car 81% • On road bicycle 43% • On motorcycle 10% • Wood Turning Museum • 62%

  18. Comparison to Statewide Visitor Data from 2006 Longwood Survey • This data largely supports the Statewide data with a few notable differences in Age and Income. However, one must take into consideration that our survey used a targeted sample of nature-based tourists.

  19. Comparison to Statewide Visitor Data from 2006 Longwood Survey • Age 2006 Statewide 2008 Franklin County

  20. Comparison to Statewide Visitor Data from 2006 Longwood Survey • Income 2006 Statewide 2008 Franklin County

  21. Comparison to Statewide Visitor Data from 2006 Longwood Survey • Education 2006 Statewide 2008 Franklin County

  22. Comparison to Statewide Visitor Data from 2006 Longwood Survey • Information Used to Plan Trip 2006 Statewide

  23. Comparison to Statewide Visitor Data from 2006 Longwood Survey • Information Used to Plan Trip 2006 Statewide

  24. Comparison to Statewide Visitor Data from 2006 Longwood Survey • Information Used to Plan Trip 2008 Franklin County

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