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Using Military Installations to Create Cultural Economy Development

“Hollywood South”. Using Military Installations to Create Cultural Economy Development. Cultural Economy Defined. Culinary Arts : The state’s food-related cultural products including food processing, specialty food products and locally-owned, full service restaurants.

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Using Military Installations to Create Cultural Economy Development

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  1. “Hollywood South” Using Military Installations to Create Cultural Economy Development

  2. Cultural Economy Defined Culinary Arts: The state’s food-related cultural products including food processing, specialty food products and locally-owned, full service restaurants. Design: Individual designers and firms involved in the communication arts such as graphic design, printing, and advertising. Entertainment: The performing arts (music, theater, and dance), individual performers, and the film and media industries Literary Arts and Humanities: Individual writers and editors and book, periodical, and newspaper publishing. Preservation: Economic activities focused on the restoration and redevelopment of the built environment including architecture, landscape architecture and a percentage of construction activity focused on preservation and renovation. Visual Arts and crafts: Individual artists and craftspeople as well as the galleries and museums that present cultural products.

  3. Economic Impact: Wages Overall, cultural workers earned $1.2 billion in 2011, and 8% increase over 2009. Significant gains were made in Visual Arts, with wages increasing 41% between 2009 and 2011. Overall, wages increased an average of 13% between 2009 and 2011 across the six segments. The average change across all segments was $15.2 million.

  4. Economic Impact: Employment The Cultural Industries was one of only 5 industries in New Orleans to experience positive growth in jobs from 2009-2011. This 6% growth places it fourth after Educational Services, Accommodation and Food Services, and Tourism. Life Sciences and Health Care jobs declined over this same period. Cultural Industries jobs also returned to their 2002 level, and slightly exceeded it. This signifies the Cultural Industries’ strength and resiliency as a job source and its important role in job recovery since 2005. By 2011, the concentration of cultural economy jobs in New Orleans was 50% than that of the nation.

  5. Economic Impact: Employment by Segment

  6. Economic Impact: Culture andTourism Design Media Travel Agencies Other Culinary Entertainment Transportation Cultural Jobs that impact Tourism: 19,554 Film and Video Cultural Jobs: 10,875 Tourism Jobs: 17,565 Casinos Literary Visual Arts & Museums Sports Full Service Restaurants Preservation Recreation Lodging Design

  7. Economic Impact: Businesses Most cultural businesses in New Orleans are small businesses, microenterprises, or sole proprietorships. There are 1,308 cultural businesses in New Orleans in 2011 ranging from cooking schools, restaurants, art galleries, and architects; to independent presses, music venues, specialty plasterers, and graphic design firms. Compared to 2010, there was a 9.3% increase in the number of cultural businesses in 2011. Much of this increase comes from improved data. The biggest actual increase in businesses belongs to the Culinary Arts category. The restaurant industry in New Orleans is very successful, and as in 2010, there are more restaurants in the city now than in 2005 and before.

  8. Film and Video Economic Impact The city hosted 46 total feature film and television tax credit projects (each with local spend over $300,000) in 2011. Local spend is estimated at $531 million for the New Orleans Region. In 2010, there were 37 total projects with an estimated $364 million spent in the New Orleans Region. Overall, the number of large projects increased 34% from 2010 and local spend increased 46%.

  9. Tips for Working with Film and Production Companies Don’ts Be Star struck Actors are employees Everyone on set has a job Time is money Make assumptions Productions do not have limitless budgets Stay within line item budgets Over promise Commit only what you can deliver Manage expectations Dos Be flexible Stay within fair market Don’t undercut Make sure it’s worthwhile Get insurance LRA should be additional insured Coverage should be $1-$3MM Set Term Length of Prep Length of Rap

  10. Benefits Income Stream Capital Improvements Exposure Job creation Investment in the community Good Will

  11. Introduction to the Industry • State Film Office • Contact your state film office • Provide information regarding your site, including pictures • Appear on the site list (check out the website www.filmneworleans.com • City/County/Regional Film Office • Develop relationship with these “boots on the ground” agencies • Provide information regarding your site, including pictures • Appear on the site list • Local Site Location Representatives • Get to know locals in the industry through the film offices • Stay connected

  12. Festivals Festivals directly stimulate New Orleans’ economy by buying and renting locally. Economic impact is not only from hotels and tourist dollars, but from diverse, vibrant, and numerous smaller festivals, most of which are created by locals for locals. In New Orleans, festivals are a way of life. With over 110 festivals, events, and outdoor markets, New Orleans has more festivals than weekend days in the year. Every event in New Orleans is unique, from an annual neighborhood festival to the citywide celebration of Mardi Gras. While many of these events feature a prominent portion of our local cultural economy such as performing arts, food, or visual art, almost all festivals feature a combination of all three or more of these aspects of New Orleans cultural life. New Orleans’ festivals enjoyed the patronage of 3.6 million people in 2011, comparing favorably with 3.2 million in 2010.

  13. Tips for Working with Festival Organizers Don’ts Be Star struck Musicians are talent, nothing more Everyone has a job Time is money Make assumptions Festival organizers do have a profit objective Clarify responsibilities of all parties Know who is in charge Know who writes the checks Over promise Commit only what you can deliver Manage expectations Dos Be flexible Stay within fair market Don’t undercut Make sure it’s worthwhile Require insurance LRA should be additional insured $5MM general liability Concessions Volunteers $2MM liquor liability $2MM product liability Set Term Length of Prep (set up) Length of Rap (breakdown/clean up)

  14. Benefits Income Stream Capital Improvements Exposure Job creation Investment in the community Good Will

  15. Introduction to the Industry • State tourism or cultural economy office • Contact your state tourism or cultural economy office • Provide information regarding your site, including pictures • Appear on the site list • No tourism or cultural economy office---contact the permitting office of your county • City/County/Regional special event or cultural economy office • Develop relationship with these “boots on the ground” agencies • Provide information regarding your site, including pictures • Appear on the site list • Local Permitting Office • Get to know the local permitting office--can provide a list of festivals already permitted • Contact existing festival organizations to market the site

  16. Results

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