1 / 15

Maurizio Ammannato

Strategy. The Big Picture. Maurizio Ammannato. Marketing Director. Where to start?.

naida
Download Presentation

Maurizio Ammannato

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Strategy The Big Picture Maurizio Ammannato Marketing Director

  2. Where to start? “In the 90’s, we are facing the toughest business decade in history, with more competition, tougher competitors, and customers who will be judge, jury and executioner of any business that does not anticipate, satisfy, and care about their needs.” John F. Welch, Jr.Formal CEOGeneral Electric Company Real client needs are the starting point

  3. Globalization Tactical Drivers Mission Critical Applications Explosion => Back-up => Disaster Recovery => Business Continuity Competition

  4. Strategic Drivers Physical Decentralization Globalization Logical Centralization Competition

  5. Centripetal/Centrifugal Extended Enterprise Centralized Control/Decision (WarRoom)

  6. FSP Market Internet Service Provider INTERNET SERVICE PROVIDER ISP ICT Computing Service Provider CSP Application Service Provider ASP ICT Full Service Provider

  7. From 4 Ps to 4 Cs In a “Everybody sells Everything” Market 4 Kotler Ps don’t work any more

  8. From 4 Ps to 4 Cs Client is The Boss Client is The Strategy Client is The Asset lient Innovation ommitment Differenziation Quality ompetition “Get Better or Get Beaten” hange Competitive Advantage The 4 Cs of Mautler

  9. o EPIClink offers turn-key 360 solutions FSP VALUE CHAIN ISP ASP CSP CONNECTIVITY SERVICES FACILITY SERVICES MANAGED SERVICES APPLICATIONSERVICES PROFESSIONAL SERVICES Web Agency Web Hosting Application Monitoring Management Base Services Advanced Services Software Platform Transport/ Access Network Mgmt. Consultancy Application Hosting System Integration

  10. Back-up Storage CSP & ISP SERVICES Connectivity Services Facility Services Hosting Services Dedicated Hosting Shared Hosting Quality, Security,Control Customer Care Co-location Housing Managed Services Content Distribution & Caching HW/SW Provisioning Performance Solution Basic Applications Network Services Security Systems Monthly based flat fee

  11. ASP SOLUTIONS Security Services Facilities Services Customization & Integration Services Application Suite Enterprise E-business ERP CRM BI Corp. Portal e-Comm. e-Procur. Customer Care Trouble Shooting Applicazioni Complementari (Messaging, DM, KM, Profiling tools, ...) Hosting Services Connectivity Services Monthly based PUPM (Per User Per Month)

  12. ASP SOLUTIONS ERP (Enterprise Resource Planning) CRM (Customer Relationship Management) BI (Business Intelligent) Enterprise Applications Corporate Portal E-Commerce E-Procurement E-Marketplace E-Business Applications Corporate Messaging Document Management Supply Chain Industry Solutions Supporting Applications

  13. WRAP-UP VISION It’s Real Progress when Innovation is made available to everybody MISSION To offer ICT integrated solutions creating value for companies and their clients. STRATEGY ISP, CSP & ASP services to MLE market segment

  14. WRAP-UP From To Possession ..Usage Fixed Cost ..Variable Cost Fortress Company ..Network Company Inflexible Business Model ..On-Demand Model ..Time-2-Market From 3-Y-I Pay Forever ..Pay Per Usage

  15. Grazie ! Il Full Service Provider

More Related