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One Sunday in March

One Sunday in March. THE BRIEF. Ted Baker is continuing its plan for global growth, with new locations opening in China, Japan, the USA and the Middle East – each time taking a little bit of Britain with them.

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One Sunday in March

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  1. One Sunday in March

  2. THE BRIEF Ted Baker is continuing its plan for global growth, with new locations opening in China, Japan, the USA and the Middle East – each time taking a little bit of Britain with them. It’s your job to bring its British sense of humour and unique approach to fashion to another country – which country is up to you.

  3. Ted Baker Research

  4. GREEN: • Johannesburg is one of the greenest cities in the world • Ted Baker Green • GOLD: • Linked to the birth of Johannesburg •  It is believed that one Sunday in March of 1886, gold was discovered in the Witwatersrand •  Johannesburg started originally as a mining village, with people all over the world quickly settling there, seeking fortune • 10 years later, Johannesburg was already a larger town than Cape Town • Additionally: Nelson Mandela changed the rugby colours to green and gold in an effort to bring the country together

  5. CAMPAIGN IDEAS • Embody British sense of humour by using models wearing Ted Baker doing traditionally British things in South African settings • Translating Ted Baker’s quirky personality into our campaign by dressing models in animal masks • Incorporate GOLD by adding small touches to the print ads

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