Externship Art Institute and Blue Bug Graphic Design

1. Externship Art Institute and Blue Bug Graphic Design By Suzanne Dean Graphic Arts Teacher

2. Dates of Externship • Art Institute – Orange County • 2/2/09 • 2/25/09 • 4/28/09 • Blue Bug Graphic Design • 4/6/09 • 4/7/09

4. Industry Professionals • Jenny Gonzalez • Director of Career Services • Tricia Cook • Public Relations • Julia Wolf • Blue Bug Graphic Design

5. What is a Graphic Designer?

6. Graphic Designers • These individuals use the computer screen as their canvas. • They manipulate scanned photographs, or render images from scratch. • Many use a combination of techniques to provide solutions to a concepts.

7. Graphic Designers • The end result is usually a computer file that can be used for • Print • Web • Multimedia projects

8. Graphic Designers • Skills • Grasp of software (Quark, Photoshop, Illustrator) • Diverse page layout experience • Able to design without a computer • Strong concepting abilities

9. Stages of a Graphic Designer’s Career Path

10. Career Path: Graphic Design • Entry Level • Grasp of software (Qwark, Photoshop, Illustrator) • Diverse page layout experience • Able to design without a computer • Strong concepting abilities

11. Mid-Career Employment • Art Director • Senior Designer • Production Manager • Project Manager

12. Pinnacle of Career • Creative Director • VP Creative Services • Director of Design

13. Sample Careers Available in Graphic Design

14. Junior Graphic Designer • Required skills • Good general graphic design skills • Basic digital retouching • Basic production skills and computer generation • Familiar with the printing process • Generally 0-2 years of experience

15. Junior Graphic Designer • Education • An Associates degree or a Bachelor of Fine Arts in Graphic Design or a related field

16. Junior Graphic Designer • Skills: • Photoshop • Illustrator or Freehand • Quark XPress:

17. Production Artist • Has a working understanding of • Layout • Type • Color

18. Production Artist • Is able to take instructions from a designer on a complete layout, working proficiently in • Quark XPress • PageMaker • Photoshop • Illustrator • Freehand

19. Production Artist • Responsibilities include producing final files that image properly to film. • Prepress experience is vital • Ability to prepare files for • Output • Scanning • Color Correction

20. Presentation Specialist • General graphic design skills are needed • Generally provide support within a company producing • Low budget pamphlets • Brochures • Flyers and presentations

21. Presentation Specialist • Creation of basic graphics, charts and graphs • Clip art is generally used with limited usage of • Photoshop • Illustrator • Freehand

22. Desktop Publisher/Presentation Specialists • General graphic design skills are needed • Generally provide support within a company producing low budget pamphlets, brochures, flyers and presentations that are printed via a laser or inkjet printer for limited circulation

23. Desktop Publisher/Presentation Specialist • Skills and tools used for basic graphics, charts and graphs: • Clip art • Limited use of Photoshop and Illustrator of Freehand

24. Desktop Publisher/Presentation Specialist • Applications: • MS Word • Quark XPress • PageMaker • CorelDraw • PowerPoint • Extensive skills enable a more seasoned candidate to produce animated, slide show presentations.

25. Mid-Level Graphic Designer • In addition to the requirements for Junior Graphic Designer: • Drawing skills • Experience with layout, typography, and have a solid grasp of design trends • Prepress experience • Time management skills

26. Mid-Level Graphic Designer • Application Skills: • Advanced knowledge in • Photoshop • Illustrator • Quark XPress • Possibly Page Maker and Power Point

27. Mid-Level Graphic Designer • Educational and professional experience • BA of Fine Arts in Graphic Design or related field • A minimum of 2 years experience in the field

28. Senior Graphic Designer • The individual should possess all the requirements for Junior and Mid-Level Graphic Design and should be experienced in client relations

29. Senior Graphic Designer • The individual could have management responsibilities working in tandem with an Art or Creative Director

30. Senior Graphic Designer • Experience and Skills • Brainstorming and conceptualizing • Being able to translate ideas into storyboard format • Understands projects on a tactical level with basic supervision • Project coordination skills • Efficient at handling multiple projects at the same time

31. Senior Graphic Designer • Expert Knowledge in the following: • Photoshop • Illustrator or Freehand • Quark XPress • Moderate knowledge in • PageMaker and PowerPoint

32. Information about the Art Institute – Orange County

33. Admissions • All programs (except for Game and Design) simply require students to have a high school diploma or equivalent and have an interest in the arts. • The Game and Design program requires a portfolio

34. Length of Career Preparation • The bachelor’s degree program is a 3 year program. • An associates degree may be obtained in 18 months.

36. Career Placement • 90% of students are placed in jobs. • The school finds jobs for students as soon as they enter orientation. • The first job may not be in the graphics career field. • Students will gain experience and later be placed in their career fields.

37. Job Fair • During the third week of the first quarter, there is one of the following: • Job Fair • Pizza with the Pros • During all of the various job fairs, students might expect to meet over 200 people in their field

38. Orientation Class • During the first quarter, students attend an orientation class. • One segment is career services • Students learn how to bill clients • When they are career eligible • Resume writing

39. Career Development • During the 5th – 7th quarters, students take a class on career development. • Students continue to work on • Resumes • Cover letters • Mock interviews