Profile

1. EMF: The Network of E-Excellence- support services for entreprisesPhilippe WackerExecutive DirectorBudapest, 2 December 2008

2. Profile • EMF: The European Network of e-Excellence • Not-for-profit association – founded in 1994 • 300 corporate members – 20 association members– 21 individual members (Executive Advisors) • EMF activities: • Promotion of innovation marketing in the ICT and digital media sector • Preferential service provision: • International business development • International project development • Funding acquisition • Management of projects and special interest groups • www.emfs.eu

3. Digital Clusters & Associations Convention • The EMF coordinates a cooperation platform for the national and regional multimedia /digital media clusters & associations in: • Austria, Belgium, Czech Republic, France, Germany, Greece, Hungary, India, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Switzerland, UK. • A network of 5000+ companies throughout Europe and international • Objectives: reach critical mass through • joint services • joint projects • joint events • joint representations

4. EMF Network Europe

5. EMF Network International San Francisco Bangalore Santiago

6. Main services for entreprises • European Seal of E-Excellence: • Visibility • E-Accelerator: • Markets • E-Facilitator: • Cash • Lexelerator: • The Law!

7. European Seal of e-Excellence • The Seal distinguishes ICT & digital media companies with an excellent track record in innovation marketing • It has been bestowed annually since 2003 by the EMF and its national & regional partner associations & clusters • Each year, the Seal is supported by several corporate sponsors • The winners of the European Seal of E-Excellence are announced at CeBIT • www.seal-of-excellence.org

8. e-Accelerator • One-stop-shop service platform for ICT & digital media companies seeking to expand internationally • Five main hubs in four continents: Brussels, Vienna, San Francisco, Santiago, Bangalore • Network of specialised consultants throughout the world & numerous agreements with other support organisations (trade development agencies, FDI agencies, chambers of commerce, vertical trade associations, incubators, VCs...) • Services: • International business development audit • Market research & business intelligence • Business expansion planning • Interim business expansion management • Partner & client search • Training and coaching • www.e-accelerator.eu

9. e-Facilitator • Support platform for international project development & funding acquisition • Project idea screening through project questionnaire • Advice on adequate funding: private or public funding programmes (EU, EUREKA, national) • Assistance in business plan writing • Assistance in project building and project lobbying • Consortium building, international partner search • Project management • www.emfs.eu/facilitator

10. Lexelerator • Web 2.0 platform for Legal information in e-Business • Legal Wiki (legal issues relevant for e-business described by legal professionals in non-legal language) • News (events, links, documents, legislation, highlights) • Blogs (legal and e-business subjects reviewed by specialists) • Forum (for knowledge and experience exchange) • www.lexelerator.eu

11. Methodology • Tell us what your needs are! • Respond to our Questionnaires • The Secretariat evaluates and forwards to relevant Executive Advisors • The Executive Advisors provide insights • We discuss with you • We make proposal • We may carry out our proposal on your behalf… • Bottom line: you get free advice worth several days of work

12. Questionnaires

13. Some Executive Advisors Harley Lovegrove Baard Krogshus Margaretha Mazura Charles Crouch Klaus Richter Philippe Martineau Arthur Wetzel

14. Philippe Wacker • Background: law, political sciences, international economics • Independent Advisor to numerous companies in the ICT sector (SMEs & multinational corporations) as well as the European Commission and EUREKA • 1986-1989: Advisor to the EU Committee of the American Chamber of Commerce • 1990-1997: Secretary General of the European Committee for Interoperable Systems • 1994-2007: Secretary General of the European Multimedia Forum • Co-founder of the E-Accelerator • Key areas of focus: • International business expansion strategies and tactics • Trans-European and international marketing • International partner search • International project development & management • Political aspects of international business development • International networking • International cultural coaching and advice

15. Arthur Wetzel • IT & Multimedia Industries / Internet SecuritySales and Business Development in GermanyArthur Wetzel studied business administration and holds a Master's in the Arts of Communication. His career began in the field of advertising in the Rhine region. In the early 90s, he was product manager in IT for the Düsseldorf Metro Group. He then became head of marketing at ESCOM AG, later obtaining a position as marketing department head for the news television channel n-tv. Arthur Wetzel then assumed the position of COO Sales & Marketing for STRATO AG. As managing director of VeriSign in Germany he was responsible for all activities of the leading provider of Internet security solutions in the region and throughout Europe.Since 2005 he is an active Consultant for Sales & Marketing and Business Development for several Media and IT companies in Germany. He is also the chairman of naïn.

16. Harley Lovegrove • Interim Management with emphasis on Complex Project Management, Company Turn Around, Efficiency Improvement, Change Management Harley Lovegrove is one of the founding Partners of The Bayard Partnership, an interim management group practice based in Brussels. Harley has a proven track record working for fast growth, high technology companies. With more than 20 years commercial experience, his skills lie in his ability to interpret the visions of directors, shareholders and founders, and to manage and motivate companies into new areas of opportunity. His clients have included large corporations such as Huntsman, Levi’s & Belgacom as well as smaller companies.Harley is the author of a book on interim management 'Making a Difference‘ and of a very popular blog on aspects of interim management.

17. Margaretha Mazura • Public subsidies and grants (EU, EUREKA, etc.) Dr. Margaretha Mazura has substantial experience in advising organisations on obtaining European subsidies and grants. She acted as co-ordinator in numerous European projects and is often invited to international workshops to present European funding possibilities. Since 1999, she is a listed expert for the European Commission and has been called upon for project evaluations and reviews in programmes as different as the Framework Programme for R&D, IST, eContent, Lifelong Learning, eTen, etc.An Austrian national, Dr. Mazura was born in Vienna. She graduated from the University of Vienna as a Doctor in Law and holds a Diploma of Advanced European Studies of the College of Europe, Bruges, Belgium. Her professional career started with practice at the courts, followed by a period as in-house lawyer and lobbyist for a pharmaceutical company in Vienna. She became an independent consultant for European Affairs in Brussels in 1994. Since 2007, Margaretha Mazura is Secretary General of the European Multimedia Forum.

18. Philippe Martineau • IT & Software IndustriesBusiness development in France Philippe Martineau graduated from the Ecole Nationale Supérieure des Arts et Métiers. He started his career with the French Embassy in Washington D.C. where he was responsible for market research in the IT market. In 1988, he joined a consulting firm part of the Vivendi Group in Paris. In this capacity, he worked for the French Stock Market modernization, where he was in charge of project organization and contract management for large subcontractors ($10M/year). In 1992 he joined Experian, an IT Company for which he managed large international projects (GIRO - Hungary - $6M). Within the same company he was then appointed Director of new products and offerings until the end of 1994 when he joined Microsoft. At Microsoft, Philippe Martineau was Finance Practice Manager. As such, he managed a consulting team of up to 40 consultants. In September 2000 he moved to Microsoft Europe, where he was in charge of a team of highly skilled Project Managers and Architects to take care of High Impact Projects throughout Europe, the Middle East and Africa (average project size: $500k). He then directed Microsoft France's entire Consulting and Technical team (200 persons) until mid-2004. In November 2004, he founded Eureva, his own consulting organization.

19. Charles Crouch • Online Business Strategy and ImplementationCharles is a university lecturer in e-commerce and an online business consultant, helping organizations make the best use of the Internet in their business operations. Currently Charles teaches a popular graduate-level course in e-commerce and web design at Boston University in Brussels, as well as seminars at the European Management Development Institute (EMADIN) and FOCUS Career Services. In the US he worked for Apple Computer for nine years as a business and finance manager for major site development projects and managed relationships with external Apple business partners and local governments. Every business today must consider a Web-based business strategy, but going online, the rules are different. Charles helps companies understand these new rules & how they apply to a particular business and industry. He works with an organization to develop and implement its complete online strategy including:- market opportunity analyses- online business models- marketing, branding and advertising online- website development- performance measurement and improvement

20. Advice GENERAL • Invest enough time in providing your input • Describe what you have already achieved INTERNATIONAL EXPANSION • Is your position in the home market secure? • Decide which product(s) is(are) ripe for international expansion • The technical features of your product are important, but ultimately secondary – what matters is how well you market your product • How well do you really know the target market(s)? • Put a price on each step of your expansion strategy

21. Advice (ctd) FUNDING ACQUISITION • In the current climate: fund your expansion from your own income! • Private (banks / business angels / VC): you need to have a full-blown business plan and your timing must be right • Public: • Make sure you do not become overly dependent on this type of financing • Plan your public funding strategy over the medium/long term • Work with partners who already have experience • Always talk to the officials in charge of the programme

22. To be avoided • Sloppy answers to questionnaires • No clear focus (products – markets) • No evidence of clear corporate strategy (may change, but must be there!) • No evidence of marketing & sales successes in the home market • No evidence of financial wherewithal in support of your plans • The illusion of short-term benefits… • There will be advice available at all stages of your development, but there is no free lunch!

23. MANY THANKS! YOUR QUESTIONS ARE WELCOME DO NOT HESITATE TO CONTACT ME: Philippe WackerExecutive Director E-Accelerator Tel: +32.2.219 0305 Fax: +32.2.219 1898 phw@e-accelerator.eu www.e-accelerator.eu 55, rue Hector Denis B - 1050 Brussels Belgium